Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
292 posts by Dan Kogan on the 1Digital® Agency blog.
With the Holidays right around the corner, your business is probably projected to make even more sales. If there’s one thing eCommerce businesses fear; it’s shopping cart abandonment, especially during the holiday shopping season. Shopping cart abandonment is the act of a custome
Influencer marketing is a marketing strategy that is fairly new in the world of business. This is when key individuals who have massive reach are marketing products in a completely natural way. The customer would assume they use these products in everyday life. Influencer marketi
Brand loyalty in an eCommerce business is very important for many reasons. As an eCommerce company, you want customers to come back to your web store each time they are looking for a product. Brand loyalty means when they're looking for a specific product, consumers will co
(part three) I've officially taken BigCommerce (part 1) and Volusion (part 2) out for a test drive, now it's time to try Shopify! I've heard excellent things about this platform. Hopefully, my combined experiences with BigCommerce and Volusion will make setting
Mobile is taking the reigns in preferred methods of shopping as more and more people rely on their smartphones to shop online for their favorite products. We bring you for reasons why you should the the plunge in creating your own retail mobile app. 1. Customers Love Apps First t
(part two) Here we are again! We’ve scraped the surface on BigCommerce, and what it might be like to setup a store as a beginner. Now, we’re test driving Volusion. Let’s see if it stacks up, and is the best platform for you, an eCommerce beginner… Initial Setup The i
(part one) So, you’ve decided to give the world of eCommerce a try. That’s great! Only issue, how do you decide which eCommerce platform to use? There’s so many amazing ones to choose from, it’s hard to determine, for a beginner, what to expect or what you think will work best fo
With the holidays just around the corner, it’s important for eCommerce sites to reach out to their customers. Email is one of the easiest ways to do that. I’m sure most of you eCommerce sites out there are familiar with email marketing– you send them out when you have new items i
With the holidays around the corner, your eCommerce website could probably use a sprucing up. With limited time, and busy schedules worrying about your website is probably at the bottom of your to-do list. Don’t worry, we’re bringing you 5 quick improvements that your eCommerce s
It’s no secret that online marketing is one of the most effective and modern tools to promote your eCommerce business. However, one of the major issues with online marketing is that the trends change so rapidly. It’s difficult to constantly stay up to date, which is why here at 1
International retailer Walmart has bought online eCommerce platform jet.com for $3 billion in cash with another $300 million in stock. Jet.com is notorious for taking on eCommerce heavyweight Amazon.com by offering the same basic business principles to its customers. Convenient e
Google has recently lifted the veil on how the search engine measures impressions, position values, and click data. In the Search Analytics report the search giant describes the heuristics of each measurement, however, reminds the reader that as the search algorithms are constant
When unlocking the potential of Email Marketing, remember that incentivized content is key. Think of email marketing as the modern day equivalent of direct marketing. As flyers and other assorted promotions were once delivered to your mailbox, today it can be sent directly to you
Small screens are the big man on campus now. With the rise of smartphone use, more and more consumers are looking to make purchases from their mobile devices. eCommerce sales account for 7.8% of total retail sales. It’s reported that 41.5% of web shopping is done through smartpho
Writing strong copy for your website, blog, and newsletter is essential to establishing your brand. Website copy is your greatest asset to directly impact potential customers visiting your website and persuade them to continue learning about your business. Longer copy allows for
Snapchat is teaching developers and marketers about appealing to younger demographics through the psychological triggers and advertising opportunities available through the app. The relatively quick growth of the mobile application has baffled marketers who (until recent months)
Search Engine Optimization (SEO) relies on algorithms built upon by automated crawlers, which are pieces of software that manually scour the Internet. However, while these programs are incredibly effective at collecting information, they will never be able to simulate the search
As mankind’s sole vessel of information for countless generations, our brains are hardwired to remember stories. The better the story, the easier it is to remember. The smallest details paint a vibrant picture within your mind's eye. By subtly incorporating your brand into
Category Merchandising Optimization (CMO) is by no means a new breakthrough. It’s been used by brick-and-mortar based retail outlets for years. CMO has been implemented by grocery stores when they selectively place high-demand items at eye level on shelves, and in end-cap display
The impact of any social media account is based on the number of potential customers reached, as well as the quality of content posted. While both of these elements follow ‘the more the merrier’ approach to digital growth, you should be cautious of how you go about expanding your
Historically, men haven’t been in league with their female counterparts when it comes to shopping activities. Frequency, average duration of session, average spent per session, total spent… Whatever the metric, women were leading. Okay, maybe men would have won the efficien
Used effectively, pre-orders can be a simple and powerful tool for maintaining and growing your eCommerce business. Crowdfunding and Kickstarter campaigns have shown us the value of introducing a product before it goes into production. Entrepreneurs have a chance to test the mark
Any eCommerce merchant considering BigCommerce as a hosting solution should take full advantage of the free two-week trial period. You may need the full two weeks to explore all that BigCommerce can offer because there’s a lot to see! So that’s exactly what I did. Several things
The second stop on my quest to learning all things eCommerce at 1Digital Agency took me through the Volusion trial, where I built a store from scratch and explored the ins and outs of managing a retail business through the Volusion platform. Within a week I had produced a site I
