Custom Design eCommerce Website Design
eCommerce custom design at its finest!
Why Custom Design?
They say that you never get a second chance to make a first impression. This is true for your eCommerce store too. What your customer sees when they land on your homepage is vital, because eCommerce is an industry that turns on trust. The customer has to trust your site enough to share their credit card information with you. A professional, modern custom design, as opposed to a $200 template, signals to the customer that your business is serious, and it’s sticking around.
The 1Digital® Advantage
When you get a custom design from 1Digital® you’re getting a site which is all your own, not a cookie cutter template that hundreds of other merchants use. Your site will be more professional, better optimized, and one of a kind. With a 1Digital® custom site, you’ll still be able to use it as easily as a template, adding products, pages, and everything else from your platform’s admin area.
We Create Success Stories
John Stortz & Son
John Stortz & Son
[ Design, Development ]
Homepage Design and Development: John Stortz & Son, a seller of high-quality tools based in Old City, Philadelphia, conducts its eCommerce operations through WooCommerce. Their original homepage was heavy on text and less visually appealing; they needed an updated design to bring them up to speed in an era where online shoppers are seeking a visually stimulating, more valuable shopping experience. 1Digital® Agency redesigned their homepage, taking the focus away from the text and centering it on the visual appeal and quality and uses of their tools. The new homepage features updated imagery and new category image blocks that are hardcoded into the site, the contents of which can be easily swapped out by the client. The new design also offers the client similar functionality in a “featured product block” that is hardcoded into the site but the contents of which can be easily manipulated. In addition, the new homepage features a prominent footer email link by which customers can subscribe to their newsletter to receive updates on news and deals. The new homepage is also attractively decorated with reviews and testimonials and displays posts from their Instagram to boost engagement with their customers and brand awareness. As a part of this development project, 1Digital® Agency also developed a responsive website for Stortz with imagery and copy that automatically resizes and reformats according to the device. This helps to accommodate the growing number of shoppers on mobile devices and drastically improves Stortz’s overall UX.
Megu Menu Design: Navigation is one of the most critical features of an eCommerce website, and Stortz & Son, like many online merchants, sells a wide range of products. This makes categorization cumbersome while the need for easy, simplified navigation remains. As a part of Stortz & Son’s homepage design and development project, 1Digital® Agency also created a new mega menu with the same header dropdowns, while at the same time revamping the mega menu with product imagery to add in a visual element to the navigational process. 1Digital® also separated the categories contained within the mega menu, arranging them horizontally instead of vertically. The effect is that the menu itself appears less cluttered, less overwhelming, and, because of the assist from the product imagery, naturally easier to navigate through.
Product Page Customization: As a part of the redesign project, Stortz & Son also wanted a new product page template designed for them that would look updated and more appealing while retaining the same functionality they had offered all along. To do this, 1Digital® Agency reconfigured the product page template, enlarging the text of the content on the product page along with the “Add to Cart” button. In addition, 1Digital® added in badges advertising their customer service guarantee, security, fast shipping, and easy returns. While the same basic functionality of the product page remains, the updated sizing of the font and placement of the imagery on the product page are better segmented and therefore easier to digest, improving the customer’s ability to gather information during the purchase process.
Mac Me an Offer
Custom App Development
Mac Me an Offer
[ Migration, Custom App Development, SEO ]
Migration: Mac Me an Offer, an organization that buys used Apple products, relied on a WordPress site operating a tool of limited functionality in order to provide quotes for its customers’ products. Unfortunately, the tools they were using were limited, relatively inaccurate, and worst of all, communication between Mac Me an Offer and its sister store, Mac of All Trades, which was based on BigCommerce, was cumbersome. 1Digital® Agency migrated Mac Me an Offer off of WordPress and onto a newly designed and developed BigCommerce store, complete with a new custom app that would vastly improve their customer experience. To get their old website off of WordPress and onto BigCommerce, we had to write a custom script to draw all of their category, product, customer, and order information onto a temporary Linux server where it could be assessed and configured before being moved to the new BigCommerce store via BigCommerce’s API. This migration was extensive, encompassing nearly 100 categories, over 500 products, and account information for nearly 200,000 customers. Even after the migration was successfully completed, 1Digital® Agency implemented 301 redirects for each and every URL on Mac Me an Offer’s old WordPress site so that the operation, which was established and had been in business for years, would not lose any traffic or authority. In addition, 1Digital® Agency also monitored the client’s Google Search Console in the wake of the migration to identify any issues in traffic before they could become problematic.
Custom App Development: Mac Me an Offer’s clientele consists largely of people with used Apple products who want to sell them. Unfortunately, no such tool existed for taking qualitative information from a customer regarding his or her used goods and converting it into an accurate quote reflecting what Mac Me an Offer would pay for them. 1Digital® Agency developed a comprehensive custom app for Mac Me an Offer, featuring multiple avenues for quote generation and quote management. On one side, the app collects information from a customer based on the product that the customer wishes to sell. By entering product specific information about their used Apple goods, the app calculates a quote reflecting what Mac Me an Offer would be willing to pay for them. The app also gives the customer the ability to generate a quote by using the Apple serial number instead. This system not only creates an accurate quote for Mac Me an Offer’s customers based on their product-specific inputs; it also is synched to UPS and generates a UPS shipping label that the customer can view on the BigCommerce Thank You page. To enhance the customer experience, the app is also configured to send an email with the quote details and the shipping label to the customer’s email address. It is also vastly useful to Mac Me an Offer because it enables them to easily manage the series and products that they will buy back, along with the questions that are asked for any given product during the process. In addition, it allows them to manage serial numbers, track quote completion and abandonment during the process of quote generation, and much more. Finally, it shares store credit between Mac Me an Offer and its sister site, Mac of All Trades, which sells used Apple products.
SEO: Mac Me an Offer, like its sister site, Mac of All Trades, operates in a very competitive market. In addition to the migration and development work we performed for them, 1Digital® Agency also crafted a highly targeted, eCommerce specific SEO campaign to generate higher quality organic traffic to their online store. Beginning with keyword research, industry research and competitive analysis, our SEO team identified an assortment of keywords to target that were eCommerce relevant and represented a good mix of competitive long and short tail keywords. From there we optimized their site structure, identifying and removing broken links and toxic backlinks, optimizing code, title tags and meta descriptions. Our team also built a content publication strategy hinged on their keyword strategy that involved a variety of content to be published on page as well as offsite as part of a link-building strategy. We crafted fresh content for their category pages and along with keyword-dense long and short form content for their blog. All the while, ongoing onsite optimization and audits were performed by our technical team to ensure that, among other things, content is visible to search engines as well as visitors and that all pages and code were optimized pursuant to our keyword strategy and best practices.
Advanced Product Page Functionality
[ Custom Design, Advanced Product Page Functionality ]
Custom Design: TruSkin, a merchant specializing in premium natural skincare products, operates an online business that relies heavily on content. Their target audience is sensitive to the quality of content that a vendor provides, making it necessary for them to offer a website that is not only functional but also relevant and informative. 1Digital® Agency designed an online store for TruSkin that was more modern and better brand integrated. The completed website provided the information its customers needed to make an informed purchase decision while still affording a pleasant shopping experience. To begin with, we redesigned their Homepage and About Page to give their website a more trustworthy and credible feel, one that was optimized for the user experience, helping to lead prospective buyers along the purchase funnel and towards the products they desire. Using the same custom design that we used for the Home Page and About Us Page, we ensured brand consistency across the category and product pages to give the entire website a feeling of cohesion and authority.
Advanced Product Page Functionality: In addition to the cohesive design work of the product pages, 1Digital® Agency also created advanced functionality to enhance their customer experience and encourage conversions. These included an “Add to Cart” button to display beneath the reviews on the product pages, which can stimulate sales with the help of positive social proof. We also created a display to prominently advertise discounts by showing the “percentages off” that were displayed by the price on the product page. We wanted to display helpful, relevant information for their products without having the user look further down the page for it. We achieved this functionality by designing tabs containing information on “Ingredients,” “How to Use,” and “Why Buy from Us” as well as “FAQs.”
[ Custom Design, Development ]
Custom Design: 1Digital® Agency designed a fully functional BigCommerce website for Durawear that incorporated a great deal of functionality, including business to business-friendly features. In addition to styling their homepage, product and category pages, about us pages, and creating custom banners, we also designed a contemporary mega menu for them to streamline searches and improve the user experience of their customers. We also created a carousel for the homepage to display featured product imagery to boost engagement. In addition to this, we created custom product badges for Durawear to display sitewide, as well as a specialized product pricing display for the product pages which would advertise bulk pricing discounts given the customer account and purchase volume.
Development: Custom development accompanied this design project in order to ensure the functionality and smooth operation of the finished site. For example, we made it possible for Durawear to display videos on their product pages to attract attention and promote the utility of their products. We also developed an optimized checkout experience for Durawear by integrating Bolt in order to enhance the checkout experience. As many of Durawear’s customers are also businesses, a quick checkout experience that pre-populates information wherever possible saves time and reduces frustration.
[ Custom Design, Advanced Development, App Integrations ]
Custom Design: 1Digital® Agency created a custom homepage for Karadise Boutique that included custom banners that would showcase the best of the customer’s product imagery. Throughout the design process, our team ensured consistent brand styling throughout their store on all of their pages, including content pages. As part of the project, we also styled the design of five content pages, including their contact, FAQ, and about us pages. In addition, the new homepage design featured badges with imagery promoting special “Karadise Kollections” as well as “Bestsellers” and more. We created these listed items using BigCommerce’s native featured product functionality which makes them easy to manage, a very useful benefit to the client. These displays improved the customer experience and not only encouraged engagement but promoted customer engagement and loyalty.
Advanced Development & App Integrations: In order to improve the user experience as well as push sales for desired products, 1Digital® Agency integrated Instock Notify into the BigCommerce store. We installed and configured the app so that the Notify button would display on the product page; this app also brings the additional functionality of emailing the customer when the product of interest is back in stock. We also ensured that their website was optimized for mobile users and would pass Google’s mobile-friendliness test. Additionally, 1Digital® Agency developed and styled 2 CMS pages for Karadise Boutique, as well as adding an Event Calendar to their Event page using Infuse, so that their customers could better connect with their business.
Do You Need A Custom Designed eCommerce Website?
If you want your site to make a strong impression, we can help get you started. For all questions about our process or pricing, or just to toss around ideas about what design upgrades would work for your site…