The Knife Connection
[ Design, Development, SEO ]
They say that you never get a second chance to make a first impression. This is true for your eCommerce store too. What your customer sees when they land on your homepage is vital, because eCommerce is an industry that turns on trust. The customer has to trust your site enough to share their credit card information with you. A professional, modern custom design, as opposed to a $200 template, signals to the customer that your business is serious, and it’s sticking around.
When you get a custom design from 1Digital® you’re getting a site which is all your own, not a cookie cutter template that hundreds of other merchants use. Your site will be more professional, better optimized, and one of a kind. With a 1Digital® custom site, you’ll still be able to use it as easily as a template, adding products, pages, and everything else from your platform’s admin area.
[ Design, Development, SEO ]
[ Design, Development, SEO ]
Design: Ethan, one of the Knife Connection’s co-founders, reached out to 1Digital Agency when he was getting ready to move his site from an outdated CS-Cart store to a new BigCommerce store. Ethan was excited by the prospect of using new and updated technology for the store and wanted an updated design to go along with it. His philosophy was to offer customers the path of least resistance in all aspects of the site. Our new BigCommerce design focuses on highlighting both category and brand prominently so that each type of shopper can find what they’re looking for as soon as they hit the homepage.
Development: As part of Ethan’s path of least resistance approach, we made special development tweaks to make the site as easy to browse as possible. The advanced mega menu employs two different layouts, to cater specifically to a customer shopping by brand or by category. We’ve also employed a mini cart feature so that customers can edit their selections without interrupting their shopping experience. Our developers customized the standard BigCommerce responsive version to create a seamless mobile experience on The Knife Connection.
SEO: The Knife Connection had bad experiences with supposedly ‘professional’ SEO companies in the past, but once they had experienced the full 1Digital design and development process they were ready to trust us with their search engine marketing as well. We performed 301 redirects when moving the site to the BigCommerce platform so that they wouldn’t lose any domain authority during the migration. Our ongoing SEO campaign focuses on promoting The Knife Connection’s most popular categories and brands so that shoppers who are already motivated to make a purchase can easily find the new and improved store.
[ Custom Design, Custom Development, Integration ]
[ Custom Design, Custom Development, Integration ]
Custom Design: When Robin from eFilters first got in touch with us, they had a website that was bogging their business down with technical issues. They needed a site that could keep up with their business with a new look that could impress their customers. Robin turned to us to update their new website design and make it more fun and modern. We implemented better-organized navigation and added more strategically placed call-outs to encourage the user to complete orders on the website quickly and easily.
Custom Development: eFilters had also been planning to add new custom functionality to their brand new storefront. They wanted to make it more enticing for customers increase their order value. We implemented free shipping offers based on the dollar amount in the cart and built a custom script that displays an eyecatching free shipping badge on a product's image. This system allows eFilters to easily control the products they want to promote from the backend of their Shopify store
Integration: eFilters had a robust suite of third party apps they were depending on for increased functionality, and they knew these systems would need to be reconfigured for their new store. We installed and configured 8 different plugins on the eFilters website that help the user have an easier experience. Those apps included: Loyalty Lion, Zendesk Live Chat, Free Shipping Bar, and many more.
[ Design, Development, Digital Marketing ]
[ Design, Development, Digital Marketing ]
Design: When Sam reached out to us she had owned a brick and mortar store in New Orleans for nearly a decade, and she wanted to diversify her business online. Naaz Boutique had never had an eCommerce store and she wanted their online presence to make a professional first impression. Sam came into our office for a design brainstorming session with our design team. She brought a ton of her eCommerce inspirations to the table, which we synthesized into the light, modern design you see now.
Development: In addition to a strong vision for her design, Sam let us know upfront which functionality pieces she needed to have for the Naaz Boutique site. Each of the additional functionality items, like the alternate image flip effect in the product images, or the custom product color swatches, were chosen for their interactivity. We wanted to give customers more reasons to click and explore further.
Digital Marketing Audit: As part of each of our custom design projects, we provide a complimentary digital marketing audit to help the client start marketing their new site with a game plan. Because Sam’s products are so visually appealing, we recommended Google Shopping and Facebook advertising. Both channels make ample use of the product photos in their targeted ads.
If you want your site to make a strong impression, we can help get you started. For all questions about our process or pricing, or just to toss around ideas about what design upgrades would work for your site…
