Our methodology
How We Build —
Next.js, Workspace CMS,
and Claude-Augmented Dev
This site is the proof. Same stack we ship for clients — Next.js on Vercel, our proprietary Workspace CMS, and Claude-augmented engineering through every commit.
Our stack
What we ship
Reviewed by the 1Digital® Development TeamLast updated:
This Site Is the Proof
Most agency pitches name-drop frameworks. Ours is built from them. The page you're reading is Next.js 16 on Vercel, content edited in our proprietary Workspace CMS, and engineered with Claude-augmented workflows. Same stack we ship in every client engagement — marketing site, headless commerce, custom build.
The methodology below isn't a pitch deck. It's what runs every project — including the one you're reading. Senior strategists own the call. Claude accelerates the work. Workspace ships the content. Vercel handles delivery.
Looking for a specific output? Jump to headless commerce, custom platforms, or custom development.
What makes the stack work
The Three Pillars
None of them work alone. The methodology is in the integration.
Senior strategists in the lead
Every account runs through a senior strategist. AI accelerates drafting, scaffolding, and QA — humans own correctness, architecture, and what ships. The strategist is on every call, every plan, every review.
Workspace CMS — your unfair advantage
Our proprietary platform manages content, schema, SEO overrides, redirects, and lead routing. Non-technical editors ship without a deploy. We use it on this site. Clients get the same admin and same workflow.
Claude-augmented development
Anthropic's Claude is part of the SDLC — component scaffolding, code review, content modeling, QA. The workflow compresses timelines 30–50% without cutting quality gates. Every commit is human-reviewed.
Inside Workspace
The CMS That Ships With Every Site
Workspace is our proprietary headless CMS — built for the way agencies and clients actually work together. Editorial content, lead capture, SEO overrides, schema management, redirects, all under one admin. The same product runs this site and every client engagement.
Three capability layers ship with every Workspace deployment: a content CMS for blog posts, projects, case studies, before/afters, and team rosters; an SEO Control Panel for per-route meta, redirects, schema, and alt tags — all editable without redeploys; and a lead routing system where forms attribute to source pages and resize iframes dynamically.
We're now opening Workspace to a small set of agencies — see the early-access details.
Our AI platform. Your unfair advantage.
Workspace is the proprietary in-house platform we built to run every account end-to-end — SEO surface management, AI-augmented outreach, content production, and transparent agency-wide reporting. You get the benefit on every engagement, without learning the software. Here's what it does behind the scenes:
Feature 1 of 4
Live SEO Project View
Every SEO engagement gets its own live project view in your portal — kickoff through ongoing campaign, with checkpoint progress, keywords tracked, content delivered, and pending-review counts. Your team and your assigned strategists side-by-side, with direct contact for every role.
Feature 2 of 4
Content Approvals Workflow
Every article we draft for your engagement queues up in your portal for review. Approve, request changes, or watch it move to Deployed — all without an email chain. Status pills (Approved · Changes Requested · Pending Review · Deployed) make the loop visible at a glance, and the agency can't ship anything you haven't seen.
Feature 3 of 4
Agency-Wide Executive Reports
Deliverables, content pipeline, team hours — and transparent AI costs — rolled up across every active engagement. The same dashboard our leadership watches first thing every morning, with month-to-date numbers that move in real time.
Feature 4 of 4
Client Portal — Same View as Your Team
Every account ships with a live client portal — projects, pending reviews, your assigned strategists, your own team roster, and a real-time recent-activity feed. The same dashboard our strategists work from. No black box, no decoder ring required.
Phone Call Tracking — assign a dedicated tracking number to each marketing channel. Every call is forwarded to your real business line, AI-transcribed, and automatically scored as a lead or not a lead. Metered add-on from $25/mo · US numbers only
Learn more →Each layer, deliberately chosen
The Stack — Layer by Layer
Six layers. Each picked because it works with the others — and because we ship on it every day.
Next.js 16 App Router
Server Components for fast initial render. ISR for content that changes daily. Edge routing for global latency. The framework most aligned with how AI-augmented development actually wants to work.
Vercel
Preview URLs per pull request — stakeholders see weekly progress on real URLs, not staging links. Edge compute, image optimization, ISR — all turn-key. (Honest note: we're a Solution Partner applicant, not certified yet.)
TypeScript (strict)
Catches a class of bugs in CI instead of production. The type system is also context Claude reads from — strict TS makes AI-augmented refactors safer than dynamic codebases.
Tailwind v4
Token-driven design system. Designers and engineers share a vocabulary. Iteration is fast because there's no CSS file to fight.
Workspace CMS (1Digital)
Our moat. Content, schema, redirects, lead forms — managed by clients without a deploy. Built on Supabase, integrated with the site at build time and runtime via revalidation hooks.
Claude (Anthropic)
Used in every commit cycle for scaffolding, review, content modeling, and QA. The team's conventions (planning skills, review skills, TDD) are designed around Claude's strengths.
What AI-native actually means
The Claude-Augmented Workflow
"AI-native" doesn't mean ChatGPT replaced a developer. It means the entire SDLC is designed around what AI is genuinely good at — and what it isn't. Claude scaffolds components, drafts test cases, proposes refactors, models content schemas, writes documentation, and reviews pull requests. Senior engineers own architecture, correctness, and what merges.
What Claude does on every project: generates initial component scaffolds from design specs · drafts test cases alongside code · reviews PRs for type errors, accessibility issues, and pattern drift · models CMS schemas from natural-language requirements · writes docs and onboarding for client teams.
What Claude does NOT do: merge code unreviewed · make architecture decisions alone · replace senior engineering judgment · ship without CI gates passing.
Every commit goes through human code review + the build + typecheck gates before merge. The workflow is documented in our published methodology and runs on every project — the same way it ran on this page.
What this actually buys you
Velocity, Without Cut Corners
Velocity claims need context. The numbers below are our observed averages across engagements in 2025–2026. Your scope, integrations, and approval cycle drive the band.
Marketing sites
Down from a typical 12–16 weeks. Hero + content + integrations all live.
Faster commerce builds
Equivalent scope to 2024 benchmarks. Time saved goes to QA, performance, and CRO.
Stakeholder previews
Vercel preview URLs per pull request — review against real builds, not screenshots.
Pages on this site
Statically prerendered. Same stack you're seeing now.
Frequently asked
What Buyers Ask About How We Work
What stack does 1Digital Agency use?
Next.js (App Router) for frontend, our proprietary Workspace CMS for content and lead routing, and Claude-augmented development workflows. This site is built on the same stack.
Does 1Digital use AI to build client sites?
Yes. Claude-assisted development is part of every engagement — used for component scaffolding, code review, content modeling, and QA. Senior engineers own architecture and shipped code.
What is Workspace CMS?
1Digital's proprietary headless CMS, used for editorial content, lead capture forms, and site configuration on both this site and client sites.
Is this site built with the same stack you sell?
Yes — same Next.js codebase pattern, same Workspace CMS, same Claude-augmented workflow we ship to clients.
How does AI-assisted development change project timelines?
Typical marketing sites compress from 12–16 weeks to 6–10 weeks; commerce builds see 20–30% faster delivery on equivalent scope.
Do humans still review the code?
Every commit goes through human code review and CI (build + typecheck) before merge. AI accelerates drafting; engineers own correctness.
What is "AI-native" development?
A workflow where AI tools are core to the SDLC — planning, coding, reviewing, testing — not bolt-on autocomplete. The team's conventions are designed around AI capabilities.
Can clients use Workspace CMS themselves?
Yes. Non-technical editors update copy, manage lead forms, and configure pages without touching code or running deploys.
Where this stack ships
Pick Your Engagement
Headless Commerce
Frontend-led Next.js storefronts on top of any backend — Shopify, BigCommerce, Adobe Commerce, commercetools, Medusa.
Read moreCustom Platforms
Composable, MACH, and headless backends — Medusa.js, commercetools, custom engines.
Read moreCustom Development
Senior engineers building durable, scalable platforms across the stack.
Read moreCustom Design
UX, design systems, and brand-led storefront design.
Read moreAgentic Commerce
Storefronts ready for ChatGPT Shopping, Perplexity Shop, and Gemini.
Read moreCase Studies
Real outcomes from real engagements — built with this same stack.
Read moreIntroducing WorkspaceCMS
AI-first. SEO-first. Unlimited managed edits in every hosting plan.