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90 posts tagged digital marketing.
A great design can be the difference between converting and losing a potential customer. A website that is attractive to the eye and pulls people can keep people engaged while a dull and boring website design can send them right back to their search results. At 1Digital Agency, w
Starting up with an eCommerce platform can be a challenge. You want to make sure you use the best platform for what you need and what your expectations are. That said, how are you supposed to know what the best strategy is? You may be new to the eCommerce space and have questions
How many hours do you spend per day browsing the web? If you’re anything like me, it’s a regular part of your day, from checking the news, the weather, catching up on social media, or just looking up the random questions that come up during a day, like the name of that actress in
SKUs, or Stock Keeping Units, provide a unique way to identify products and can allow you to keep stock of products and items easily. In the eCommerce space, SKUs can be used to adjust various details about a product, such as weight, photos, or pricing. In addition to being a way
When building an online store with Shopify, the basic features can be more than enough to get the store up and running. But after some time, you may be looking to enhance your store with additional features and apps that can draw in more customers. The Shopify App Store has you c
A key part of creating a great eCommerce website is the website design. The look and feel of an eCommerce website can make all the difference in converting a potential customer into a long-term customer. At 1Digital Agency, creating custom designs and website redesigns is an inte
One of the many benefits of using BigCommerce is the customizable features, including the theme editor. The theme editor allows BigCommerce users to modify the look and feel of themes, including fonts and colors. Here are some tips on how you can use the theme editor to create yo
The Americans With Disabilities Act is mainly about accessibility for all Americans, regardless of their physical capabilities. This means so much more than just wheelchair ramps for public businesses or automatic doors. It means that businesses with public websites should have o
Three Ways to Increase Mobile Engagement Through Apps In today’s market, eCommerce doesn’t end at a PC. It certainly doesn’t end on a laptop, either. Your business can target customers that shop from home, and it should, but that isn’t the end game. Technology has been integrated
Don't Let Your Brand Be Limited By Your Tools One of the biggest mistakes a company can make is attempting to fly blind through the process of building a search engine optimization (SEO) strategy for your site. SEO for corporate sites isn't as simple as plugging keywo
SEO Is More Important Than Ever; Do It Right! As eCommerce grows, it becomes more and more imperative to keep on top of search engine optimization for your brand (or brands.) With the turning of the calendar year, it's a good time to review practical SEO tactics that can he
A Brief Explanation of Instagram Stories Instagram Stories is one of the latest features on the Instagram social media platform, and it showcases one example of a recent trend in social media and marketing – content of a limited duration and time period. On Instagram Storie
Statistics Say Email Segmentation Converts Better than Other Strategies Email segmentation is a leading marketing strategy for eCommerce companies around the world. Numbers indicate that email is already better at conversion for eCommerce companies than SEO, social media, and oth
In a move to make Instagram a more lucrative platform, Instagram has launched a shopping feature for their users. 20 brands will test this new feature to see the effectiveness and if Instagram followers actually seem to purchase products through the Instagram platform. What’s new
Even though other types of marketing may have attracted more attention lately, email marketing is still a trusty tool for eCommerce site owners. Most people who run online businesses learn that having a good email list is a handy thing because other forms of advertising can get v
It’s tough out there on the internet. You’re competing against millions of other websites from companies based all around the globe for customers’ attention and prime real estate at the top of search engine results pages. If you’re trying to take it on alone, it’s pretty much imp
You’ve probably heard that Google Shopping (sometimes called Product Listing Ads, it’s the same thing for our purposes) should be included as part of your marketing campaign. You weren’t lied to. Google Shopping is an incredibly powerful tool for reaching shoppers on the internet
Email promotion can be tough. It takes hours of work to write good copy, come up with a snappy title and find images that are on-message and aren’t a copyright violation. Then you remember that half your mailing list reads email on their phone and spend another eight hours trying
