Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
175 posts tagged content marketing.
Here’s a stat for you: in 2024, apparently 60% of searches ended without a click. That’s staggering. It means that more than half of all times a user clicked “search” (or hit enter) in Google, they completed their journey without clicking through to a website. But what can it all
If you're new to digital marketing, there's one thing you should know right away: not all numbers on social media are worth your time. There are plenty of metrics out there, but only a few qualify as important social media metrics to track - especially if your goal is t
When Threads first launched, I wasn’t sure what to make of it. Another app in an already crowded social media space? Maybe. But something about it felt different right from the start - less noise, more substance. And after spending real time on the app, I’ve come to a pretty clear
If you look up “Is SEO legit?” (or something more explicit), you’re going to get quite a lot of hot-button search results that argue one way or the other, and probably the majority are going to argue in favor of the position that SEO is a big load of – well, again, you know
Going viral isn’t just about racking up views - it’s about turning eyeballs into engagement, engagement into influence, and influence into sales. And in fashion eCommerce, social currency is everything. One viral post can put your brand on the map overnight, but understanding how t
There’s a client of ours that’s been with us for quite a while now; well over a year. It’s also a client that operates in a considerably competitive market. While this particular client is not laboring under the restrictions of some of our other clients that cannot leverage paid
I’ve been a professional copywriter now for over 6 years. In that time, I’ve learned an unbelievable amount about digital marketing in general, and specifically about search engine optimization and content marketing. But mostly, I’ve learned about copywriting; what works and what
Fashion eCommerce is brutal - one minute you’re trending, the next you’re practically invisible. Getting people to buy isn’t just about having great products; it’s about making sure they actually see them. That’s where smart fashion marketing comes in. The problem? The industry is
Let’s get real: the TikTok ban has everyone on edge. If you’re among the millions of Americans who use the app for business or entertainment, the thought of losing it feels like a major blow. With January 19, 2025, fast approaching, businesses worried about the TikTok ban need to
If you’re running an eCommerce business, you’ve probably heard the chatter about TikTok’s future in the U.S. Starting January 19, 2025, users will no longer be able to download the app, and updates will be a thing of the past. While it might feel like the end of an era for short-
Something I’ve written about (more than once) is how every year there’s a spate of blogs all published “Is SEO dead in [insert year here]?” Digital marketing copywriters all publish these blogs at (or near) the beginning of the year to take advantage of the spike in traffic regar
One of the perennial questions every year is “Is SEO dead in *insert year here*”. I’ve even written about it before. Another one that’s also a frequent flier is “Is SEO changing?” That’s easier to answer than the other one, because as the answer to the former is a staunch “no,” t
Recently, I wrote a blog on cigar store marketing, the basics you need to know in order to promote an online cigar shop, or just to bring more foot traffic through the doors of a brick and mortar location using a website as a funnel. You know, given the fact that cigar stores ope
When it comes to running an eCommerce business, having a strong online presence is crucial. One of the key factors influencing your website’s visibility on search engines is backlinks. A backlink is a link from another website to yours, and search engines like Google view these l
White Mountain Knives is a long-standing SEO client of ours. We’ve actually published about our efforts for their campaigns that you can see in our previous collection of case studies. But since we’ve had quite a long runway to look back on now, we can see more clearly why qualit
I’ve been a professional copywriter, full-time, for almost 5 years now, and I’ve written for clients in lots of spaces, but when I first started I was greener than an early spring fiddlehead. The truth is, though I was proficient as a writer when I started in digital marketing, I
About a year ago, I published “How to Advertise in the Gun Industry” and it has proven to be one of my more popular articles. I believe this is because I succinctly answered the question of what practices online gun shops could follow to help them skirt the search engine and soci
You know something? Every single year I read a slew of articles in January about how search engine optimization, or SEO, will be dead in the coming year. Either that, or I read some variant of it that basically suggests SEO is not necessarily dead, but that it is fundamentally no
In a word, blogging is one of the most important ways to boost a website’s SEO value, when it is done properly. I will break down all the details in this blog, starting from the bottom up. What Is SEO? Let’s start with the basics. I can’t imagine you’ve gotten to this post withou
You don’t spend 5 years writing SEO copy without learning a thing or two about how to get eyes on what you write. Honestly, you couldn’t not learn a hack or two if you tried. I have tried, and here are my top 4 easy, actionable tips that anyone can put into practice, right now. [
We’ve all been there - struggling to get our clothing brand noticed in a sea of competitors. The solution might be simpler than you think. Pinterest, often overlooked as just a place for recipes and DIY crafts, is actually a powerhouse for fashion marketing. This post will dive int
Whether you’re looking for local cigar store marketing to drive more foot traffic to your physical shop, or want to improve online visibility, there are some right ways to do it, and many wrong ways. Plus, the fact that this is the tobacco industry introduces a whole other dimens
Dallas Golf Company is a retail operation running out of Dallas, Texas, that sells pretty much anything their local customers need to pursue their passion on the green. They carry the top brands, too. You name it, they have it. Fujikura Ventus. Autoflex Golf Shafts. Nike Golf Equ
When you're looking for a lawyer, it's safe to say that something is not quite going how you want. The process can be stressful, nerve-wracking, and confusing for anyone new to finding a lawyer. You can help alleviate stress and inspire confidence in your practice wit
