1Digital^® FAQ

eCommerce SEO is the discipline of optimizing online stores — product pages, category pages, faceted navigation, search, blog content, structured data — to earn organic visibility on Google and AI search engines. It differs from generic SEO in scale (catalogs are often 10,000–500,000+ URLs), in technical complexity (faceted navigation, JS-rendered storefronts, inventory-driven canonicals), and in measurement (conversion rate, AOV, revenue attribution, ROAS). eCommerce SEO services.

For most brands with reasonable starting conditions, foundational improvements (technical fixes, schema, on-page optimization) ship in the first 30–60 days and begin showing in Search Console within 60–90 days. Meaningful ranking and traffic lifts compound over 4–8 months. Highly competitive categories (supplements, mattresses, finance, “[product] near me” queries in major metros) compound slower; lower-competition niches faster. We don't promise faster timelines than the algorithm supports.

Standard scope: technical SEO audit + remediation, on-page optimization across high-value PDPs / PLPs / blog content, schema graph build-out (Product, Offer, AggregateRating, FAQ, BreadcrumbList, Organization), internal linking architecture, keyword research and gap analysis, content production, backlink earning, AI citation monitoring (via Workspace), Core Web Vitals optimization, and monthly reporting tied to revenue, not vanity metrics. Published SEO retainer packages.

Honest answer: we don't publish guaranteed growth ranges, because the right answer depends on starting conditions, competitive intensity, budget, and platform constraints. What we will commit to: the engagement is built around revenue-tied KPIs (organic-attributed revenue, conversion rate by source, ROAS for SEO-influenced channels), not rank-tracking screenshots, and you'll see month-over-month progress in Search Console, GA4, and platform-native analytics from month 2 onward. Case studies show actual outcomes.

Traditional SEO can succeed with ~100 well-optimized pages. eCommerce SEO has to succeed at catalog scale: thousands of PDPs, hundreds of PLPs, faceted navigation generating combinatorial URL explosions, inventory-driven canonical decisions, and ranking algorithms that explicitly favor in-stock pages with rich product schema. The toolchain (Screaming Frog config, Algolia / native search tuning, schema for Product / Offer / AggregateRating, GTIN handling, structured-data pipelines) is also different. eCommerce SEO agency.

Yes. We've shipped multi-region setups on Shopify Markets, Adobe Commerce store views, BigCommerce multi-storefront, and headless Next.js multi-region. Coverage includes hreflang implementation (link element, sitemap, or HTTP header — chosen by platform), URL-structure decisions (subdirectory vs subdomain vs ccTLD), x-default handling, market-specific Search Console properties, currency / unit handling, and platform-specific multi-region limitations. Canada, UK, Australia.

Yes — we run a free eCommerce SEO audit as a scoping diagnostic (automated tooling output + 30-minute call) and a free local SEO audit for local-business clients. Paid full-spectrum audits — covering technical, content, schema, AI visibility, and competitive intelligence in depth — are scoped via SEO audit services. The free audit is a fit-check; the paid audit is a working backlog.

None — and any agency that names one is reading off a sponsorship list. The right platform depends on catalog scale, B2C-vs-B2B mix, headless requirements, payment / tax complexity, internationalization, ERP integration, and ongoing operations budget. Shopify Plus is excellent for fast-moving DTC brands. Adobe Commerce / Magento is excellent for B2B catalogs and complex pricing. BigCommerce shines in headless and multi-storefront. WooCommerce works for content-heavy stores with WordPress already in place. See Shopify vs BigCommerce · Shopify Plus vs Adobe Commerce · BigCommerce SEO.

Yes — we're a Shopify Plus Partner and run Shopify SEO programs across small-DTC, mid-market, and Shopify Plus engagements. Coverage includes Liquid theme optimization, Online Store 2.0 sections, Hydrogen / Oxygen for headless storefronts, Shopify Markets for multi-region, structured data via theme.liquid or apps, and integration with Klaviyo, Yotpo, Okendo, and the Shopify-native review ecosystem. Shopify SEO services.

Yes — we've been an Elite BigCommerce Partner since 2012, the highest partner tier. Coverage includes Stencil theme optimization, Catalyst (BigCommerce's Next.js framework) for headless storefronts, multi-storefront SEO for regional or sub-brand setups, BigCommerce-native review / Q&A integration, and BigCommerce B2B Edition optimization. BigCommerce SEO services.

Yes — 14 years of continuous Magento and Adobe Commerce experience. Coverage includes Luma and Hyvä storefronts, Adobe Commerce Cloud (managed-hosting nuances around CDN, caching, and Fastly), Magento Open Source for self-hosted brands, PWA Studio for headless implementations, and integration with the broader Adobe Experience Cloud. Magento / Adobe Commerce SEO.

Yes — we work with WooCommerce stores including stores running High-Performance Order Storage (HPOS), Block-based product templates, Full Site Editing (FSE) themes, and stores still on legacy WooCommerce setups. Coverage includes Yoast / Rank Math optimization, Variable Product schema, structured data fixes, and the technical SEO foundations specific to WordPress and WooCommerce's database-driven URL structure. WooCommerce SEO.

Yes. Headless and composable commerce setups (Shopify Hydrogen, BigCommerce Catalyst, Adobe Commerce PWA Studio, headless Next.js / Nuxt builds) bring SEO advantages (full control over markup, schema, performance) and SEO risks (CSR-only rendering, hydration mismatches, sitemap synchronization with the headless API). We audit and ship on every modern headless setup, and our development team is platform-experienced rather than just framework-experienced.

Yes — if the migration is planned around SEO continuity rather than purely around the launch date. Our migration playbook treats SEO as a first-class constraint: full URL audit pre-cutover, 301-redirect plan covering every legacy URL with traffic or backlinks, schema parity audit, structured-data verification post-launch, and a tiered monitoring program for the 60-day post-launch window when crawl and indexation are most volatile. Platform migrations.

Standard scope: 12–20 weeks from kickoff to launch for mid-market commerce migrations (10k–100k SKUs, standard B2C feature set). Smaller catalogs and Shopify-to-Shopify-Plus refactors can land in 8–12 weeks. Enterprise migrations involving custom ERP integrations, B2B pricing logic, multi-region setups, or complex tax / regulatory requirements typically run 24–40 weeks. We don't compress timelines below what the underlying engineering supports — failed cutovers are far more expensive than a delayed launch. Platform migrations.

Customer accounts and order history (where source-platform exports support it), product data and SKU continuity, content (PLPs, PDPs, blog, policy pages), URL structure where SEO-load-bearing or 301-mapped where structural changes are unavoidable, structured data and schema graph, internal linking, image assets and alt text, and ongoing customer-touchpoint integrations (Klaviyo, Yotpo, Okendo, customer-service platforms). We treat anything earning organic traffic or backlinks as load-bearing infrastructure.

With a dedicated SEO migration plan, not an afterthought. Pre-launch: full URL audit (Screaming Frog + Ahrefs / Semrush + Search Console export) to inventory every URL with traffic or backlinks; 301-redirect map covering every legacy URL with even minor authority; schema parity audit comparing source vs target platform schema graph; structured data verification in staging via Google's Rich Results Test. Post-launch: Search Console resubmission, sitemap regeneration, redirect monitoring for the 60-day post-cutover window when crawl and indexation are most volatile, and a tiered alerting program for ranking and indexation drift.

Every major combination. Magento to Shopify Plus, Magento to BigCommerce, Magento 1 to Magento 2 / Adobe Commerce, Shopify to Shopify Plus, BigCommerce to Shopify Plus, Shopify to BigCommerce, WooCommerce to Shopify, Volusion / Shift4Shop / 3dcart to Shopify or BigCommerce, custom or legacy systems to modern platforms, and headless replatforms (monolithic to Hydrogen, Catalyst, or Next.js). Full migration coverage · data migration services.

For most projects, yes — via parallel-build then DNS-cutover. We build the target platform alongside the live source platform; freeze data writes during a tight cutover window (typically 4–8 hours, planned for the lowest-traffic part of the week); transfer the final data delta; flip DNS; verify; and unlock writes on the new platform. True zero-downtime is achievable for some catalog shapes; standard practice is brief planned maintenance during the cutover window, communicated to customers ahead of time.

Pricing scales with catalog size, B2B complexity, integration count, design / UX scope, and platform-specific engineering depth. We'll quote after a scoping call that covers the source platform's state, the target platform's capabilities, integrations in scope, and the launch timeline. We don't publish migration price ranges because they'd be misleading — a 5,000-SKU Shopify-to-Shopify-Plus refactor and a 200,000-SKU Magento-to-BigCommerce migration with ERP integration aren't the same project.

Most engagements run as monthly retainers with a defined scope, KPI structure, and reporting cadence. The minimum initial term is three months — long enough to demonstrate measurable value, short enough that you decide whether the partnership compounds for you. After the initial term, retainers continue month-to-month with no long-term lock-in. Project-based engagements (one-time audits, migrations, design / dev builds) run on a fixed-scope, fixed-timeline structure.

Engagements are senior-led, US-based, and priced accordingly — no offshore handoff, no junior analysts running client programs in the background. Retainer pricing is set by scope (hours, deliverables, KPIs); audit and project work runs hourly or fixed-scope. We'll quote scope and pricing after a discovery call. We don't publish specific figures publicly because the right answer depends on category, scope, and engagement model — but we do publish retainer-package tiers for SEO.

A senior strategist owns the account end-to-end — same person from kickoff through every monthly review. Around them, the relevant specialists rotate in based on the work in flight: an SEO strategist for technical and content work, a content writer for production work, a PPC strategist for paid media, a developer for engineering tasks, a designer for UX iteration. No bait-and-switch from a senior pitch team to a junior delivery team — the people on the kickoff call are the people doing the work.

Monthly reporting in Looker Studio (or your preferred BI tool) tied to the KPIs we set during scoping — organic-attributed revenue, conversion rate, ROAS by channel, AI citation share, ranking deltas, Core Web Vitals, and any account-specific metrics. Monthly review call with the senior strategist to walk through results and next-month priorities. Slack or your preferred channel for in-week communication. No 40-page PowerPoints; the report is the dashboard, and the call is where strategy happens.

Most clients run for 18+ months — long enough for SEO and AI search programs to compound meaningfully and for paid media accounts to mature past first-cycle learning. Several have run continuously for 5+ years. The three-month initial term is the floor, not the expectation; the floor exists because anything shorter doesn't give SEO time to demonstrate value. Either party can end retainers at the end of any month after the initial term, with 30 days' notice for transition.

No. All strategy, copy, design, engineering, account management, and reporting is delivered by US-based senior practitioners on the 1Digital^®team. We don't maintain offshore subcontractor relationships, and we don't white-label work to overseas agencies. This is a deliberate operating model — it's a big reason engagements cost what they cost — and it's also the reason our work doesn't produce the kind of obvious offshore artifacts (generic copy, brittle code, slow response times) that most US brands have seen elsewhere.

Yes — we sign NDAs as a routine part of scoping conversations when prospects share competitively-sensitive information (P&L, ad spend, customer data, internal roadmaps). For ongoing engagements, mutual NDAs are standard. Our work product and methodology are ours; client-specific data and strategy are confidential to the engagement.

Request a proposal via the contact form or call 888-982-8269. We'll schedule a 30-minute discovery call to scope the work, talk through your starting conditions and goals, and discuss whether we're the right fit. If we are, we'll send a proposal with scope, timeline, and pricing within a few business days. If we're not — for category fit, scope mismatch, or timing reasons — we'll say so directly.