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WooCommerce SEO Engineered for Your WordPress Store
WooCommerce functions as an eCommerce plugin for WordPress, and it offers a highly effective option for designing your own eCommerce store. It generally functions best for small to medium-sized businesses, but it can also be adapted to larger online stores. The goal of our WooCommerce SEO company is to assist your site in moving up through the search engine rankings. Templates and tools provide you with a beautiful site on an open-source platform, but in their native state are not optimized for search engines and indexing. Our WooCommerce SEO experts have the technical and creative expertise to fully optimize your site for SEO.
WooCommerce SEO Agency
WordPress has been developed with SEO-friendly features and is compatible with SEO plugins, which gives businesses built on that platform and utilizing WooCommerce an advantageous starting point. However, while there are tools and templates that can aid in the optimization of your website, a WooCommerce SEO agency can give your eCommerce website a fighting edge over your competitors. 1Digital® is a digital marketing agency that has an expert WooCommerce SEO team that can help you more completely optimize your online store. Whether you need to optimize your WooCommerce store’s site structure or make sure you’re targeting the right keywords to get your site ranking, our team has the expertise and the capabilities to create an optimized website that ranks more competitively.
We’ll research keywords and identify your target audience so that your WooCommerce campaign is efficient and effective. Often, learning what your competitors are optimizing for is half the battle, and 1Digital® will do that too.
WooCommerce SEO has to evolve and move with the changing demands of search engine algorithms. Our strategy will carry your website into the future with constant reports and analytics for accurate decision making.
Writing, blogging, and becoming a trusted resource through videos and online presence starts and ends with generating top quality content. 1Digital® works with the best copywriters around to provide all your content marketing needs.
We’re here for our customers, and we’re never more than a phone call, email, or Skype session away. Providing outstanding resources and information is key to worthwhile communication, and flawless communication is exactly what you’ll receive.
If you aren’t generating backlinks from other reputable, relevant, informative, and engaging websites, you’re missing out on your SEO potential. We’ll find the best sites and create links that build your online reputation.
We’re strictly white hat developers, and we condemn techniques that result in penalization by search engines. We only use safe and ethical practices for your WooCommerce SEO strategy for steady and positive growth.
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
TYPE: Augmented Blog Content
Understanding the Ocean Plastic Crisis
When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last ...Read Complete Story
TYPE: Blog Content
Why Your Business Needs An Interior Plant Service
Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in...Read Complete Story
TYPE: Offsite Content
Use the Best Dry Rub for Ribs and See the Results
There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs...Read Complete Story
TYPE: On-page Content
Gabriel and Company Earrings
Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for...Read Complete Story
TYPE: Third-Party Blog Content
Euphoria’s Most Stylish Characters and How to Get Their Looks
One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group...Read Complete Story
As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.
WooCommerce SEO FAQ
What will SEO do for my eCommerce store?
Imagine browsing a search engine for “used apple products.” When you scroll down the page, you come to a few websites listed beneath the advertised ones. This is SEO. Those websites sitting beneath the ads at the top of the page are there organically. What that means is that by targeting specific keywords and optimizing your site, search engines acknowledge your website as more trustworthy, valuable, and informative than others, thus ranking you higher on search engines and making your site more visible to users.
Is WooCommerce an SEO-friendly platform?
If you have an online store with WooCommerce, then you have a WordPress website. Because of this, you have immediate access to many SEO benefits such as blogging and the ability to optimize title tags and meta descriptions, along with access to a variety of plugins such as Yoast SEO.
When should I start SEO for my WooCommerce store?
If you already have an online store, then the best time to start SEO is now. If you are still working on your store and it is not yet live, then the best time to start SEO is now. Whether your store is live or not, you should start SEO immediately. Every step you take towards optimizing your WooCommerce store will only benefit you, as long as it is done properly.
What sort of optimization do I need to do?
In order to optimize your WooCommerce site in accordance with search engine optimization (SEO) best practices, you’ll need to do a handful of things such as: optimize product and category page titles, include product descriptions, enable breadcrumbs, optimize URLs, include meta descriptions, optimize site structure, create unique content, avoid duplicate content, page speed optimization and more, and always remember to use your focus keywords. To help with your SEO efforts, it’s best to also set up Google Analytics and create a Google Search Console account.
How will SEO help with user experience?
When search engines rank websites, they are doing so in order to provide their users with the best possible answers to their search queries. The shopping experience is all about customer service, right? You want your consumers to have an enjoyable experience shopping on your WooCommerce site. But if pages are lagging or your website is hard to browse or has an outdated design, then users will skip your site and head to one that gives them a better online shopping experience.
Is it true that content is king?
Short answer: yes. Long answer: there are different kinds of content that you can have for your WooCommerce store. There is on-site content and off-site content. Off-site content is used to help build backlinks. These backlinks then speak to search engines and tell them that your site has valuable information or products related to certain keywords. This helps build trust and gets you ranking higher. Then there is the on-site content. On-site content also helps with building that trust, but it also provides your site visitors with useful information all while building your readership. So, yes, content is king and you need to have it (in varying lengths) everywhere.
How much content will I need to produce?
If you’re asking how much content you need to post in order to maintain SEO efforts, then it’s best to post at least one piece of content per day. However, there are all kinds of content that can be posted. Typically, when people think of content they think of blog posts and other forms of written content. However, content can come in the shape of video and images, too. In fact, search engines (and users) love videos. People are more inclined to watch a video than read a long blog post. And, if your video keeps users engaged then they are more likely to stay on your page.
What does an average WooCommerce SEO campaign look like?
At 1Digital®, we follow our SEO process that we have refined since we first started doing SEO for eCommerce business owners. We have a Discovery period where we do a site audit and look at your competitors. We then have our Project Setup phase where we set you up in our project management system, Podio, and have a kick-off call. The next step is Keyword Selection where we conduct keyword research and finalize a list of target keywords for your campaign. This is followed by On-Page Optimization, Content Creation, and Digital Marketing.
What will doing SEO get me?
SEO is always changing. There are strategies that were put into place ten – fifteen years ago that would do nothing for (except hurt) your SEO strategy today. Hint: Black hat SEO. With the right team backing you and the right, aggressive, SEO strategy put in place, you could get your site’s web pages listed on the first page of search engines. High rankings such as this will not only make your website and your business more visible, but it will also bring in more targeted traffic, which has a better chance of converting.
How can 1Digital® help with my WooCommerce SEO?
1Digital® has been working with WooCommerce businesses, and other eCommerce platforms, since our inception in 2012. We’ve honed our SEO process and tailor it to fit each unique project. Our technical SEO team knows the ins and outs of the WooCommerce platform and, along with our writers, we can create a hand-built campaign that is perfect for your business.