Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
Latest eCommerce news, industry trends, AI SEO, PPC, design, development, and platform-migration deep dives from the 1Digital® team.
What we write about
Every post comes out of live client work across search, paid ads, AI search, design, platform migrations and email. When something changes for ecommerce stores, we write down what we saw and what we did about it.
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Have you ever experienced browsing through an online store, eager to purchase that perfect item. You click on a product, but the description is unclear and lacks essential details. You start getting frustrated as you navigate through confusing menus and encounter slow loading tim
When it comes to search engine optimization, better known as SEO, there is a whole lot of technical information you have to get familiar with. The pillars of SEO, for instance, being off-page, on-page, technical SEO and content. There are also ranking signals to consider, you kno
Ever wondered how to build a following on TikTok that actually sticks around and engages with your content? Yeah, us too. At 1Digital® Agency, we've been down in the trenches, figuring out the TikTok code - not just to make a splash but to create ripples that last. So, grab y
It was David Ogilvy, who’s often referred to as the “Father of Advertising” that once said, “Great marketing only makes a bad product fail faster.” The question is, though, if that statement still holds true today. After all, the internet practically changed the landscape for all
Having a strong online presence is paramount for the success of any eCommerce business. With millions of websites competing for visibility on search engines, it's crucial to implement effective Search Engine Optimization (SEO) strategies to stand out from the crowd and driv
We've come to understand - through plenty of hands-on experience - that the essence of SEO goes beyond simply drawing in crowds. It's about connecting with the right people when they're most likely to take action. For small and medium-sized businesses making their m
Content and content marketing has become sort of a buzzword, particularly when it comes to online marketing. You hear the word thrown around quite often, especially around producing social media content for your brand or business. This is because content marketing is the driving
As small and medium-sized business owners, we often find ourselves wearing multiple hats, constantly searching for ways to enhance our online presence and drive sales. Today, I want to share how leveraging Pinterest for eCommerce has revolutionized the way we approach digital mar
As more and more commerce moves online, mastering the art of local SEO (Search Engine Optimization) has become more important than ever for businesses aiming to thrive in their local markets. Whether you run a café, a local boutique, or a law firm, harnessing the potential of loc
Would you believe that today there are roughly 7.5 million blog posts published every day? Not to mention there are also more than 500 hours of video uploaded onto YouTube every minute. Frankly, that's a lot of content to consume and compete against in an age where A.I. onl
It's a basic fact that online businesses often rely on digital advertising to reach their target audience and drive sales. However, certain categories of products face restrictions when it comes to advertising through services like Google Ads, one of the most prominent onli
Perhaps you’re familiar with search engine optimization, better known as SEO. It’s a big part of what we do here, and have served clients in a wide range of industries. Basically, SEO is a collection of practices that result in a website ranking more favorably in the organic sear
A lot can change in one year, especially in digital marketing. Last year we put together a resource on the best converting social media platforms of 2023, and while much of the information remains relevant, things have shifted somewhat. Platforms that were once thought irrelevant
Moving a whole website to a new platform or hosting provider is no joke. It is, in many ways, almost like moving a whole building, with everything inside. I’d even call it literally the same, except, one, of course, deals with physical goods, and the other with data. But they are
Ready to dominate the social media game? Buckle up, because our Instagram tips for 2024 are about to rock your world and skyrocket your brand's online presence. If you're tired of the hit-or-miss strategy and want to make a serious dent in the Instagram universe, we&#
Capturing and expanding market share is a crucial objective for eCommerce business owners, yet the exact relationship between marketing and market share is not commonly understood. The rapid evolution of technology and consumer behaviors has made digital marketing an indispensabl
Do you lie awake at night, haunted by the ghosts of abandoned carts and the specter of missed conversions? Maybe you've got the flashy website, the witty headlines, the latest marketing lingo. But your conversion rate? Crickets. Algorithms shift like desert sands, burying y
Ask twelve eCommerce SEO experts what SEO is and you will get a baker’s dozen of answers, if not more. One thing you’ll hear, for sure, though, is that it has to do with keywords, and it does. There are four main pillars of SEO: on-page, off-page, technical SEO, and content. Thre
Digital marketing has always been in a state of constant change, running parallel to the advances in computers, software, and mobile devices. However, AI is disrupting the marketing landscape and rapidly accelerating these changes in a multitude of ways. If you're an eComme
When it comes to building a thriving eCommerce business, getting into Amazon’s listings is always a consideration. However, for new and budding entrepreneurs and business owners, the learning curve can feel a little bit daunting, especially if you want to create organic growth on
You’ve heard of search engine optimization, AKA SEO, but did you know that there are different types of SEO? If not, buckle up and get ready for a wild ride. Here they are, not in any particular order. “Regular” SEO This is the type of SEO that most people are talking about when
As the festive season approaches, you're probably brainstorming ways to skyrocket your sales. Well, look no further because TikTok, with its immense popularity and engagement, is your golden ticket. Let’s deep dive into how to drive holiday sales with TikTok and why it’s an
In the world of eCommerce, businesses are confronted with an ever-shifting landscape. To not only survive but thrive in this ever changing environment, eCommerce enterprises must navigate their operations with precision and focus. Enter Key Performance Indicators (KPIs), the comp
Digital marketing services can be expensive. That’s no secret. But at the same time, every business has to spend money to make money, and you should think of the cost of (for instance) hiring an eCommerce SEO company as an investment and not just as an expense. A majority of digi
