Activewear PPC

The best activewear PPC agency runs Meta and Google as one system and treats the product feed as seriously as the creative. 1Digital^® builds athleisure programs on gender- and activity-segmented Shopping feeds, a standing UGC testing pipeline, and long-tail Search capture where challenger brands actually beat the giants — with a senior strategist owning the account and blended CAC as the scoreboard.

Wrong framing — they do different jobs. Meta creates demand with movement-led creative in a category people shop visually; Google Shopping and Search capture that demand when it turns into intent. Early-stage brands usually skew Meta-heavy to build awareness, while established catalogs lean on Shopping. We rebalance monthly against blended CAC rather than defending either channel’s siloed ROAS.

Because unsegmented campaigns collapse into your single bestselling category. The algorithm chases easy conversions — usually women’s leggings — while men’s, outerwear, and new lines starve. Splitting the feed by gender, activity, and margin tier with custom labels forces deliberate budget allocation and gives each segment a ROAS target that reflects its real economics.

It’s usually the single biggest performance lever. Activewear is bought on how it moves, fits, and holds up in training — things studio flats can’t show. Creator content demonstrating squat-proof fabric or a run in the rain consistently wins the auction. We manage a continuous testing cadence across hooks, activities, and body types, because even the best UGC fatigues within weeks.

Heavily — apparel return rates of 20–30% can turn an on-target ROAS into a loss. Sizing uncertainty is the main driver, so we pair returns-aware campaign targets with landing pages that push fit guides and reviews. Campaigns are judged on kept revenue after returns, which sometimes means the “worse” ROAS campaign is actually the more profitable one.