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165 posts by Michael Esposito on the 1Digital® Agency blog.
Regardless of whether your interest is in digital marketing or building an effective eCommerce business, it won’t be long before you hear the acronyms UX and SEO. Both of them have big impacts on how well an eCommerce website will perform, both in terms of online visibility and c
Some say figures lie and liars figure. Sometimes the figures tell the story. Here’s what a deep dive into the analytical world of SEO statistics revealed to me: The top traffic source – for all websites – is organic search. 93% of all experiences on the interne
Considering the fact that eCommerce sales are projected to grow consistently through the year 2027, it might seem like now’s a good time to launch an online business. After all, with easy-to-use and customize platforms like BigCommerce and Shopify, anyone can do it, from anywhere
You may have heard of the four main pillars of SEO. These are content (arguably the most important), technical SEO, on-page SEO, and off-page SEO. I’m not the be-all, end-all of search engine optimization, but I might make a case that off-page SEO for eCommerce is probably the le
Economic turmoil can be both a blessing and a curse, depending on whose perspective you are adopting. For established businesses it usually means strapped margins and dwindling revenue – but for entrepreneurs, those hardships provide opportunities. The past three years are
We digital marketers tend to throw around a lot of terms and we assume everyone knows what we know. There’s actually a term for this. It’s called the “curse of knowledge.” Not to sound arrogant, but that does strike us. We assume others know what we’re talking about when we say t
Ever heard of a Google ranking factor? If not, consult this short guide. I’ll give you the breakdown along with what I consider to be the top Google ranking factors, based on my experience. Understanding these can help you make meaningful changes to your website right now to incr
In the world of digital marketing, we have two basic, broad classes of marketing: paid advertising, like PPC and paid social media management, and organic marketing, such as SEO, organic social media marketing, and content marketing. Of the two, organic marketing offers the great
Businesses in the gun industry – gun shops, aftermarket parts distributors, FFLs, or firearms manufacturers – are beset by a unique issue when it comes to digital marketing. Paid advertisements, both on Google and social media platforms like Facebook and Instagram, ar
We’re all in different boats, aren’t we? Some of you reading this may have just launched a content-based website or a blog with the intention of developing readership. Perhaps others that landed on this page have well-established eCommerce websites and are looking to gain a searc
You probably don’t need me to tell you that you can start driving traffic and pulling sales nearly overnight by setting up an AdWords account and launching a Google Ads PPC campaign. The value of a well-run campaign is self-evident. And the keyword in that statement is “well-run.
There’s no secret about this. One of the biggest components of our overarching eCommerce SEO game plan (for any client) is content. Obviously, blogging is a big component of SEO, as is guest posting, which is used for backlinks. We also create on-page content for key target URLs,
In the world of search engine optimization, we have a specialization called eCommerce SEO. it’s what we specialize in here at 1DigitalⓇ Agency. The cornerstones of both “regular” SEO and eCommerce SEO are really the same, and all of the same ranking factors apply, but the
Among the many different industry-specific SEO services we offer here are gardening SEO services. These we curate carefully to the needs of each of our clients, and this industry, like so many others, has a unique series of conditions surrounding it that make it a challenge. That
As marketers, we tend to throw around a lot of terms. I’ll be the first to admit I’m guilty of that. Hardly a meeting goes by in which I don’t drop “impressions,” “clicks,” “keyword rankings,” or “organic footprint” at least once. The word “organic” itself has probably become the
Across all digital ad types, including display and search, the average click-through rate is around one-half of one percent. Let that sink in for a second. That’s with the best minds in the entire digital marketing industry (highly educated marketers with pointed targeting skills
I won’t sugarcoat this. Hiring an eCommerce PPC management company can be risky. There’s no secret there. You need to make a decision, effectively based on a combination of your best judgment and faith, and then shell over your hard-earned dollars to that agency, with the hope th
Social retail refers to a concept where traditional brick-and-mortar retail, or more commonly, eCommerce stores, incorporate social elements into their business models to enhance the shopping experience and drive customer engagement. It involves the integration of social media, t
There are four main pillars of SEO, or search engine optimization. This post will deal primarily with one of them, being on-page SEO. We’ll cover what on-page SEO is, how it’s different from off-page SEO, and how to optimize for it. Let’s start with the most basic question: What
Staying competitive and relevant while delivering exceptional customer experiences are vital for business success, especially in a rapidly evolving eCommerce landscape. The thought of replatforming to a robust and feature-rich platform like BigCommerce may be outwardly daunting b
I may be a writer, but I’ve also built and launched WordPress websites – entirely from scratch. I’ve also heard a lot of things said about WordPress, some good, some not so good. But I’m no stranger to the platform and have done my share of work in the backend, so I think I
Ask almost any business owner, regardless of vertical, customer base, or the size of their operations, what their chief goal is, and most of the time, you’ll get some variant of this answer: “More sales.” That is the ultimate bottom line, isn’t it? Yet various marketing channels,
When most people think about eCommerce, their minds probably jump straight to B2C models. After all, news streams are littered with developments in AI, social media marketing, and bands that are all focused on a direct-to-consumer approach. But businesses need businesses. All mod
Open-source platforms like Magento are powerhouses that can be used to create fully-customized online stores. When it comes to eCommerce platforms, few offer the same level of raw functionality. But there’s a catch. Since the user is responsible for hosting the platform, security
