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165 posts by Michael Esposito on the 1Digital® Agency blog.
Getting a blog post to rank is one thing (please check out my “how to show up in the AI overview blog,” which is currently ranking, for a good example). But getting images to show up in the Image Results of Google? That’s a whole other ballgame. It is, however, still technically
Something I’ve written about (more than once) is how every year there’s a spate of blogs all published “Is SEO dead in [insert year here]?” Digital marketing copywriters all publish these blogs at (or near) the beginning of the year to take advantage of the spike in traffic regar
One of the perennial questions every year is “Is SEO dead in *insert year here*”. I’ve even written about it before. Another one that’s also a frequent flier is “Is SEO changing?” That’s easier to answer than the other one, because as the answer to the former is a staunch “no,” t
Recently, I wrote a blog on cigar store marketing, the basics you need to know in order to promote an online cigar shop, or just to bring more foot traffic through the doors of a brick and mortar location using a website as a funnel. You know, given the fact that cigar stores ope
AI really has redefined what it means to be a buzzword. Seldom if ever before have I heard similar terms thrown around like confetti, with abject and reckless abandon. For some in digital marketing, specifically SEO, AI has been touted as the savior. In some ways, content is the
White Mountain Knives is a long-standing SEO client of ours. We’ve actually published about our efforts for their campaigns that you can see in our previous collection of case studies. But since we’ve had quite a long runway to look back on now, we can see more clearly why qualit
I’ve been a professional copywriter, full-time, for almost 5 years now, and I’ve written for clients in lots of spaces, but when I first started I was greener than an early spring fiddlehead. The truth is, though I was proficient as a writer when I started in digital marketing, I
About a year ago, I published “How to Advertise in the Gun Industry” and it has proven to be one of my more popular articles. I believe this is because I succinctly answered the question of what practices online gun shops could follow to help them skirt the search engine and soci
You know what’s funny? In my research for this article, as I was going through SEMRush, I saw that most of the keywords surrounding Google’s AI Overview, the ones with the most volume, were overwhelmingly negative. Some great ones were “turn off AI Overview Google,” “How to turn
There are so many reasons you might be reading this, as the reasons that a website migration might become necessary are many. All the same, considering a website migration can be a scary proposition. There are many risks involved, including the loss of customer and order data, an
You know something? Every single year I read a slew of articles in January about how search engine optimization, or SEO, will be dead in the coming year. Either that, or I read some variant of it that basically suggests SEO is not necessarily dead, but that it is fundamentally no
In a word, blogging is one of the most important ways to boost a website’s SEO value, when it is done properly. I will break down all the details in this blog, starting from the bottom up. What Is SEO? Let’s start with the basics. I can’t imagine you’ve gotten to this post withou
You don’t spend 5 years writing SEO copy without learning a thing or two about how to get eyes on what you write. Honestly, you couldn’t not learn a hack or two if you tried. I have tried, and here are my top 4 easy, actionable tips that anyone can put into practice, right now. [
Whether you’re looking for local cigar store marketing to drive more foot traffic to your physical shop, or want to improve online visibility, there are some right ways to do it, and many wrong ways. Plus, the fact that this is the tobacco industry introduces a whole other dimens
Conversion rate optimization; you may have heard of it. It’s a hot term in digital marketing and eCommerce, but it’s hardly new. It can also have a big impact on the performance of your website and kickstart your marketing efforts by encouraging conversions – hence the name
Dallas Golf Company is a retail operation running out of Dallas, Texas, that sells pretty much anything their local customers need to pursue their passion on the green. They carry the top brands, too. You name it, they have it. Fujikura Ventus. Autoflex Golf Shafts. Nike Golf Equ
Earlier this month, Google announced the release of a significant new helpful content update the entire purpose of which was to target (and penalize) spammy, low-quality content – their words, not mine. It almost feels like this was overdue. But the results, for so many in
When it comes to search engine optimization, better known as SEO, there is a whole lot of technical information you have to get familiar with. The pillars of SEO, for instance, being off-page, on-page, technical SEO and content. There are also ranking signals to consider, you kno
Perhaps you’re familiar with search engine optimization, better known as SEO. It’s a big part of what we do here, and have served clients in a wide range of industries. Basically, SEO is a collection of practices that result in a website ranking more favorably in the organic sear
Moving a whole website to a new platform or hosting provider is no joke. It is, in many ways, almost like moving a whole building, with everything inside. I’d even call it literally the same, except, one, of course, deals with physical goods, and the other with data. But they are
Ask twelve eCommerce SEO experts what SEO is and you will get a baker’s dozen of answers, if not more. One thing you’ll hear, for sure, though, is that it has to do with keywords, and it does. There are four main pillars of SEO: on-page, off-page, technical SEO, and content. Thre
You’ve heard of search engine optimization, AKA SEO, but did you know that there are different types of SEO? If not, buckle up and get ready for a wild ride. Here they are, not in any particular order. “Regular” SEO This is the type of SEO that most people are talking about when
Digital marketing services can be expensive. That’s no secret. But at the same time, every business has to spend money to make money, and you should think of the cost of (for instance) hiring an eCommerce SEO company as an investment and not just as an expense. A majority of digi
Most professional digital marketers agree that SEO offers the highest ROI of all digital marketing channels, at least when you target suitable keywords and follow some basic best practices. SEO is also, technically, free (it just costs your time) in contrast to other models like
