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165 posts by Michael Esposito on the 1Digital® Agency blog.
There are more than 50 million fishermen and at least 15 million hunters in the United States. Similarly, one estimate claims that nearly 50 million households went camping in 2020, more than 5 million more than the year prior. I don’t have figures on rock climbing, water sports,
Digital agency services, whether in the form of digital marketing, design, or website development services, are expensive. When you need to pay for them, why, then, would you want to pay extra for separate eCommerce website support services? Well, depending on the scope of your e
For over four years now, I’ve been learning hard lessons about what makes good copy, not just in terms of “SEO copy” but for the purposes of content marketing, through blogs, emails, and social media. There is good copy, and there is bad copy – and just what makes it good o
![What Makes Good Ad Copy? [And Why You Should Care in the First Place]](/_next/image/?url=https%3A%2F%2Fgcxguovzcsxeuhbdmsqc.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fblog-images%2Fwhat-makes-good-ad-copy-and-why-you-should-care-in-the-first-place%2Ffeatured.webp&w=3840&q=75)
As a professional copywriter, I don’t just write blogs, guest posts, and social media and landing page copy. I also write a decent amount of PPC ad copy. Why should this be farmed out to a writer when it’s just ad copy, and there’s so much more that goes into eCommerce PPC manage
Artificial Intelligence (AI) has been a hot-button topic for some time now. It’s been at the forefront of digital marketing for weeks (if not months) and it has people wondering. “Can AI be used to create copy for SEO?” Well, earlier this year, Google expressly said that the use
Creating a Google AdWords account and launching an eCommerce PPC campaign can be a great way to bid your way to the tops of the SERPs and start generating interested traffic with intent-to-purchase. That is, unless you fall under one of the industries that Google won’t allow to a
SEO, or search engine optimization, sometimes gets a bad rap. Marketers and eCommerce merchants alike tend to treat it as some sort of elusive beast that is not only fickle but ultimately impossible to tame. Granted, Google is constantly rolling out core updates that slightly cha
It seems as though the headlines have been dominated by AI recently. From passing bar exam scores to helping the largest retailers in the world fight inventory shrink, artificial intelligence has been a hot topic in every industry. Artificial intelligence, some forms of which use
Digital marketers tend to throw around a lot of jargon, buzzwords, and insider terminology. For our part, eCommerce SEO experts are particularly guilty of this transgression against common sense. But we’re here to break down the barriers to understanding. Becoming an SEO expert i
Link building is an essential part of SEO and will remain so in 2023 and beyond. Search engines like Google use links to measure the trustworthiness and authority of websites, but it goes deeper than that. A logical internal link structure can turn a single page visit into severa
One of the most common questions we hear, as a respected eCommerce digital marketing agency, is “are your strategies effective for our industry?” This question is particularly relevant to those that serve niche industries that are influenced heavily by trends, such as those in fa
Staring down the prospect of an eCommerce website migration, there are a lot of things that need to be taken into account. It is not only a technical process, but also a strategic and tactical one. While there are many potential benefits to be gained from website migration, there
To compete effectively in eCommerce, it’s important to build a brand-integrated website on a modern eCommerce platform that is reliable, secure, and easy to use. But how can you tell if your eCommerce website design is making the grade? A poorly designed website can lead to a los
Pay-per-click (PPC) advertising is an incredibly powerful tool for driving website traffic and generating leads. It allows businesses to target potential customers with laser-focused precision, making sure that their message is seen by the right people at the right time. But whil
Digital marketing is an essential component of any eCommerce business’s success. With the right budget allocation and strategies, an eCommerce business can increase its reach, expand its customer base, and boost its sales. But with so many digital marketing channels and strategie
SEO (Search Engine Optimization) is an ever-changing and complex field that can be confusing for even the most experienced marketers. Unfortunately, this also means that there’s a lot of misinformation out there about eCommerce SEO that can lead people to believe things that simp
One of the biggest open-ended aspects of eCommerce SEO has to do with keyword strategy. Even if you are a wiz with ten years of experience, you can never really know for sure what’s going to work and what isn’t – until you try. However, there are some things you learn along
As an eCommerce business owner, you know the importance of having an effective website that attracts customers and encourages them to buy your products and services. A website that is well-designed and optimized for conversions can be one of the most powerful tools in your arsena
For many years now, SEO has been not only a key component of but central to any digital marketing strategy. SEO stands for search engine optimization, and it’s the practice of optimizing your website for search engine algorithms and user behavior to increase organic traffic and v
In today's digital age, having a strong online presence is crucial for the success of any business. Shopify Plus is a powerful and customizable eCommerce platform that is designed for large and high-volume businesses, with features such as custom checkout, automatic scaling
Migrating an eCommerce website from one platform to another can be a complex and time-consuming process, but it can also be an opportunity to improve and enhance your online store by adding new features and functionality. There are many factors to consider when planning an eComme
Artificial intelligence (AI) is transforming the way eCommerce digital agencies and their clients do business. From personalization to customer service to fraud detection, AI is helping eCommerce companies operate more efficiently, improve the customer experience, and increase sa
As the world of eCommerce continues to evolve, it's important for businesses and eCommerce web developers to stay up-to-date on the latest trends and technologies. In this article, we'll take a look at the top 10 trends in eCommerce web development for 2023 and discus
Pay Per Click (PPC) advertising is a powerful tool for eCommerce businesses looking to drive traffic and sales. Unlike traditional advertising methods, PPC allows you to only pay when someone clicks on your ad, making it a cost-effective way to reach your target audience. However
