Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
Workspace by 1Digital® — the agency platform we built. Coming to select agencies. Join the early-access list →
165 posts by Michael Esposito on the 1Digital® Agency blog.
“Which platform is best for eCommerce?” It’s a question we often hear, and to tell the truth, there is no easy answer. There is a wide range of eCommerce-centric platforms that are excellent for selling online, including but not limited to Magento, Volusion, BigCommerce, and Shop
As eCommerce continues to grow and evolve, web design trends are also changing to keep up with the times. In 2023, the top eCommerce web design trends will focus on creating an immersive user experience, leveraging AI and machine learning, and utilizing data-driven design –
Amazon pay-per-click, better known as Amazon PPC, is one of Amazon’s internal advertising channels. Running Amazon ad campaigns can be a highly lucrative way to attract new customers, expand brand visibility, and generate additional revenue. There is no catch, but the secret here
Search engine optimization for eCommerce businesses, much like any other sort of digital marketing, is subject to a fairly wide range of nuances. For instance, in all of SEO, it’s expected that results will take longer to generate a head of steam than they would with, say, social
SEO and content go hand in hand. But have you ever stopped, paused, refused to take the statement that content is necessary at face value, and thought about just why content is important in SEO? This case study will offer you an explanation following with real-life data from our
Barndoorz (Barndoorz.com) shoots straight. They sell barn doors. Not the sort that go on actual, literal barns. You know, the sort that have been taking America by storm. The ones you find on the inside of peoples’ houses, as so prominently featured on HGTV and similar venues. As
Here for tips on how to market a Shopify store on Pinterest? You're looking at the right platforms; here are some stats. As of January 2022, there were an estimated 450 million or so Pinterest users. Like the other big social media platforms, Pinterest has a truly global re
There’s little confusion about the value of eCommerce SEO. No one is going to tell you that investing in optimization efforts is not worth it. Without question, organic marketing is one of the most effective ways to reach new customers and engage existing customers. Yet, since on
Here’s something that isn’t a secret: SEO is an effective collection of marketing strategies intended to result in higher organic rankings with the intention of increasing targeted traffic to your website, with the end goal of generating leads and concluding sales. Depending on y
Pay-per-click, or PPC marketing, can be a highly effective method for bringing in new leads to your online store and generating sales, and eCommerce PPC services can help you generate the highest return. In contrast to organic marketing, in which leads are earned through practice
![Why Now Is the Time to Get in on the Ground Floor [Sort of] with a Pinterest Management Agency](/_next/image/?url=https%3A%2F%2Fgcxguovzcsxeuhbdmsqc.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fblog-images%2Fwhy-now-is-the-time-to-get-in-on-the-ground-floor-sort-of-with-a-pinterest-management-agency%2Ffeatured.jpg&w=3840&q=75)
To most digital marketers, it seems like the two biggest social media platforms that are worth investing in are Facebook (Meta) and Instagram, which are really two halves of the same whole. Others might point towards Tik Tok, the up-and-comer that is now actually more popular tha
Website design impacts everything about the customer experience, and what’s more, over 90% of first impressions are based on website design. A visually-appealing BigCommerce website design (following the top BigCommerce design tips) will improve the shopping experience, boost bra
Protech Composites, Inc. sells carbon fiber products. So do countless other manufacturers and distributors. The game is a little different for Protech, and they needed an organic digital marketing strategy to reflect that. To them, carbon fiber and the finished products that can
Before analyzing any of the top eCommerce trends projected for 2022, let's answer another question. “Will eCommerce sales continue growing as they have been?” All eyes are on that question, especially considering the unprecedented events of the past two years. While no one
The main difference between SEO (and SEO lead gen) and many other digital marketing strategies is that SEO hinges on organic results. With paid search and social strategies, you pay to play. You need to pay more to win more. That’s not to suggest that SEO doesn’t require an inves
Content is not just a ranking signal. Content is an exceptionally important ranking signal; so important that you may have heard the trite statement that “content is king.” You also may have kept up with the numerous asseverations that longer is better, and that any effective con
There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s competitive positioning, eclipse competitors’ ranking for a variety of highly compet
Eloquence serves a unique, highly targeted niche market in a segment of the home furnishings industry. They specialize in the sourcing of high-end, authentic antique furniture from all over Europe. They are not, however, simply a broker of genuine vintage and antique furniture. T
John Stortz & Son, operating from Stortz.com, is a provider of reliable, durable tools for a variety of tradesmen. For over 150 years, Stortz has been a leader in their industry; their catalog contains high-quality highlights in sheet metal and slate roofing tools, among coun
Our client, Perfectly Priscilla, is all about the customer experience. They have been, ever since their operation started in 2014. It’s still run by its founder, who takes great pride in offering rare, unique, boutique offerings to customers around the country that have a passion
Some of the most common questions regularly fielded by our digital marketing team have to do with the various aspects of eCommerce SEO. How it all works, what are the most important aspects of optimization; what keywords should or should not be targeted, and countless others simi
Not all eCommerce businesses can follow exactly the same marketing strategies for success. For most businesses, reaching more qualified customers online will require a balanced strategy, one that accounts for a mix of eCommerce SEO and PPC management services, as well as some inv
Local Battery has a simple but effective proposal. They sell special batteries, particularly for hearing aids and other hearing devices like cochlear implants. These batteries are often expensive and can be hard to find, but to the people that use them, they’re vital to everyday
At 1Digital® Agency, we work with some of the most highly-rated eCommerce platforms and among those, BigCommerce is in great demand. This platform is suitable to create outstanding eCommerce websites for everything from small businesses to mid-size and even large and enterprise l
