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Latest eCommerce news, industry trends, AI SEO, PPC, design, development, and platform-migration deep dives from the 1Digital® team.
What we write about
Every post comes out of live client work across search, paid ads, AI search, design, platform migrations and email. When something changes for ecommerce stores, we write down what we saw and what we did about it.
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At 1Digital® Agency, we work with some of the most highly-rated eCommerce platforms and among those, BigCommerce is in great demand. This platform is suitable to create outstanding eCommerce websites for everything from small businesses to mid-size and even large and enterprise l
Trust sets the foundation for all relationships, personal and professional. It is, however, more crucial in some settings than in others. During a cash transaction for goods, two parties need not trade an excess of trust. The cash itself is proof of value for the physical goods e
Being able to outrank your competitors is one of the most important aspects of growing an eCommerce business. To do so, you need to constantly monitor and refine your SEO so that all aspects of your website adhere to certain standards. If you are ready to get serious about domina
Sarco, Inc., that is, Steen Armaments Research Company, operates a gun shop in Easton, PA, but to call it simply that would be an understatement. It is the area’s largest collection of firearms, both historical and contemporary, ammunition, firearm parts, kits, and accessories, a
You run an online business. Therefore, you are in the business of making money. Without money, the lights go out. That means you need customers, and that means customers need to find you. It’s all about marketing, of which a facet is advertising. Marketing specialists will tell y
Pay-per-click advertising, often called by its more commonly used, shorter name, PPC, is one big piece of the digital marketing puzzle. It is – or rather, it can be – an extremely powerful tool to bring in more customers, and better-targeted customers, to your online
No one ever said that running an eCommerce business would be easy. You need a professional-looking website, a powerful marketing strategy, and a great product, and that’s just for starters. You’re bound to experience bumps in the road along the way, whether it’s because your onli
Getting enough traffic to your eCommerce website can be tough in a competitive industry. Not only are you going up against other stores in your space but big-box juggernauts like Amazon and Wal-Mart as well. In order to get a healthy amount of organic traffic and sales, you need
While you don’t necessarily need to be using the BigCommerce carousel feature, it provides a lot of built-in value to eCommerce websites and can significantly improve the user experience of your eCommerce web design. It’s also not rocket science. The BigCommerce carousel is simpl
The thing about eCommerce SEO is that it can be used to generate huge gains for a business, and it does this without discrimination. Any business, both large and small, can effectively compete for the same keywords. It all comes down to how capable your SEO expert provider is; ho
Communication and tracking between web properties and advertising platforms have grown increasingly important as businesses and website owners seek to learn everything they can about user behavior in order to improve customer experience and conversion rates. This cross-website co
Design is only one feature of a website that affects user experience. It’s a huge one, though. Design impacts how a brand makes users feel, affects how users navigate through pages to find products and consume content, and how they interact with the website overall. A poor websit
Instagram has grown significantly over the past few years and now dominates the social media scene. With humble beginnings as a generic photo-sharing platform, it has since morphed into a trendsetting billion-user app that continues to innovate and add features. Instagram Shoppin
In case you haven’t heard, Stover & Company is one of the big players in the baking industry and a bakery supply distributor with a long history of success spanning back to 1948. With a fleet of their own refrigerated trucks and a 30,000 square foot freezer on top of another
You’re probably here because you’re looking at ways to update or edit the theme on your BigCommerce store. Good news – as one of the most trusted and capable eCommerce platforms for businesses of all sizes, in all industries, there is a lot of help out there. In this articl
The way your online store looks and functions can play a large role in the overall success of your eCommerce business. An outdated, clunky store that lacks certain important features is going to turn prospective customers away, even if you may have what they are looking for. A Wo
Google Stories, also known as AMP Stories and web stories, is a newer feature that Google has been testing the waters with, likely due to the rise in popularity of the “stories” format that has been adopted by Instagram, Facebook, YouTube, and other social media platforms. This n
Residents in and around Peninsula, Ohio, can turn to one of the finest vendors in the industry, not to mention the local market, for outfitting their homes with fine designs. Ohio Hardwood Furniture, located in Peninsula, is a retailer of some of the highest-end, ultra-premium be
We spend a lot of time offering our readers and our clients advice on design features that would benefit the layouts of their eCommerce websites. It’s useful information and our insight has propelled many of our clients to great success – just see our eCommerce case studies
Managing an eCommerce business requires, first and foremost, a fully functional website that meets all the needs of your users. If you find that your website is lacking important features or simply isn’t performing as fast and as efficiently as you need it to, it may be time to m
Digital marketing is an essential part of operating a successful eCommerce business no matter what industry you are in. Some industries, however, are more competitive than others and may require a more sophisticated approach. The right electronics marketing techniques can make al
For Paravel, a seller of high-quality, innovative, and responsibly produced luggage, bags, and other traveling accessories, custom functionality is a must. The products they produce and sell are one-of-a-kind, so to them, offering a one-of-a-kind shopping experience to their cust
For most traditional retail businesses, it has been a rough year to successfully navigate. Even once popular brands have had to completely rethink their strategies, close locations, and cut employees in order to remain afloat. Nowhere has this been more evident than with clothing
Some platforms are built with eCommerce in mind, yet sometimes the complexity of their inherent functionality brings with it the need to lean on an experienced team to extract the benefits. The more complex a platform becomes, the harder it becomes to design and develop. Complica
