Unpacking AI SEO Services

Customers are asking increasingly about how they can leverage organic digital marketing services to get featured in an AI overview or as an AI output through one of the more popular models, such as ChatGPT or Gemini. 

The concern is reasonable, despite the fact that Google is still overwhelmingly dominating organic search traffic. People are increasing their use of AI and AI agents and tools, and while it hasn’t revolutionized eCommerce – yet  – it could in the relatively near future. 

So eCommerce merchants justifiably want to know what they need to do to keep ahead of the curve. Here’s some intel that you might find helpful. 

eCommerce AI SEO Services

The long and short of how to keep ahead of the AI trend is to invest in eCommerce AI SEO services.

Fortunately, quality eCommerce SEO services are already doing what needs to be done to develop an “AI footprint” if you will. 

I’ve written about this before. SEO is more and more becoming less about a formulaic process and becoming indelibly, irremovably dependent on quality copy that generates authority and answers questions. 

Yes, keyword density is still a ranking signal, and no, you don’t want a website that’s slow to load. These things still technically affect the quality of a website and UX. But what’s really important is that you answer the questions users are searching. 

The manner in which users enter prompts into answer engines throws a bit of a wrench in keywords. For one thing, users tend to enter long-tail queries into AI models, whereas search engines tend to see a lot of traffic with short-tail keywords.

Another big difference between users’ interactions with answer engines and search engines is that sometimes the keyword is interrupted. This is one of the reasons that it is so important to build authority not just around specific keywords, but around keyword clusters and topical verticals. Doing so will not just build an organic footprint through search engines, but increase the likelihood of being picked up by answer engines. 

The bottom line, however, is that any SEO strategy that hinges mostly or entirely on high-quality, optimized content is the golden ticket for AI optimization as well.

So now let’s take a closer look at what’s needed to get featured as an output through an answer engine like ChatGPT.

Answer Engine Optimization: What It Takes to Show Up

Ultimately, what it takes to get featured through an AI model like ChatGPT is fundamentally the same thing as what it takes to get a web page to rank in Google through copy alone. 

All SEO best practices apply, and since ChatGPT can use the internet as a collective data set, if a website shows up in the search results, that’s a pretty good prerequisite to showing up as an output through the answer engine as well. 

The main thing to consider with AEO, or answer engine optimization, is that you want to focus on two things: long-tail queries and user intent. 

Unlike in SEO, where you want to capture a keyword or query literatim, with AEO, that is not necessary. These large language models are quite adroit as winnowing the wheat from the chaff and finding answers to user questions. If the keyword is in there, good – the model still needs to have something to draw from – but at the end of the day, it’s whether or not you answer the question that matters.

This brings up user intent. Provided you’re answering a question pertinent to a long-tail, even if in theory you don’t include exact matches of the keyword, you could still show up in an AI output. Naturally you will likely include relevant keywords somewhere, but the point is to answer the question, not to meet some arbitrary metric. 

The other thing to keep in mind with answer engines is that, like search engines, they are looking for information that hasn’t been told over 100 times. There’s nothing new under the sun, but at the same time, if you can find a new way to present “old” information, offer more than other sources are offering, or actually have some new experiential inputs, you have a better chance not just of showing up in search engines but in answer engines too. 

ChatGPT SEO Services

The purpose of ChatGPT SEO services is to get a website, or a page on a website, a brand, or a specific product, to show up as an output to a ChatGPT prompt. 

For instance, a user might search for “the best boots for yard work,” and in that case, the goal of ChatGPT SEO would be either to get a brand or a specific pair of boots from a brand to show up in the output. 

Ultimately, many of the same things that get a page to show up in Google’s search results are the same factors that incur an output from ChatGPT. However, ChatGPT may also utilize other ranking signals, such as local profiles, social media presence or buzz, and customer testimonials or reviews that exist off of the domain in question, but which refer to it by name or link back to it. 

At the end of the day, however, there is a great deal of overlap with regular SEO and ChatGPT AI SEO services, and best practices. 

Grok AI SEO Services

Grok is X’s personal AI assistant or tool. That’s Twitter for those of you who (like me) have not yet adapted to the new name. Each AI model prefers data structured a little bit differently. For instance, ChatGPT loves copy that Google loves – conversational copy that answers questions succinctly. 

Grok AI prefers copy, too, but preferably short, concise excerpts with a long citation chain, making it somewhat more technical than ChatGPT. For instance, if your post has a lot of references or links in it to scientific, clinical or academic sources, there’s a good chance that you might get a Grok AI output. 

Despite the small differences, though, fundamentally, the purpose of Grok AI SEO services is the same as it is for any other AI model. To get a specific output, in our case, a website or a brand or a product, when a user asks for something.

Our Grok AI SEO services hinge therefore largely on Grok-optimized structuring, such as Q&A formatting, rich summaries and plenty of internal citations that legitimize the copy as a source of authority. That’s the sort of thing Grok craves, and it’s how you get outputs through the platform. 

Perplexity AI SEO Services

Perplexity is currently not as popular as ChatGPT and some other answer engines, but it is growing in popularity, especially among those who are leery of AI and who demand outputs that are well-researched and cited. 

There are a lot of aspects of traditional SEO that make copy appealing to Perplexity AI, and agencies that offer Perplexity AI SEO services will cater to these ranking signals. For instance, Perplexity gravitates towards copy that is structured according to digestible formats; bulleted lists tend to do well. It also appreciates optimized page titles, meta data, and author credit listed clearly. 

As stated, Perplexity also looks for a clear citation list. Either a list or a number of high-quality external links can get the job done. Moreover, FAQs, how-to pages, comparisons, and lists tend to do well through Perplexity, again, especially if sources are well-cited. 

If you have any other questions about our Perplexity AI SEO services, get in touch with us and we will clear up whatever it is you want to know. 

Gemini AI SEO Services 

Gemini is Google’s multi-modal large language model; in other words, Gemini is Google AI. Basically, it offers an answer-first approach to search, and can deliver page summaries, lists, audits, and content clusters. 

Without getting too lost in the weeds, Gemini is not too different from ChatGPT and other LLMs when it comes to the user experience. You ask it a question and it gives you an answer. Even the UI is somewhat ChatGPT-like. 

Like the other models mentioned here, Gemini AI SEO services will improve your website’s results in Gemini’s outputs by optimizing your copy for searchability through the model. High-quality copy is leveraged to produce results, especially copy that is well-structured, digestible, and answers questions succinctly. 

Other attributes that will improve the likelihood of performance through Gemini AI are appropriate use of schema, giving credit to an author with experience in a given vertical, and ensuring the copy is succinct and digestible – but that is the case for all of the other services mentioned here too. 

For more information on our Gemini AI SEO services, reach out to us directly. 

Investing Early in eCommerce AI SEO Services 

Regardless of which AI model you think your customers use most reliably, there are far-reaching benefits associated with investing early in eCommerce AI SEO services with the goal of becoming more visible through these channels. 

Investing in eCommerce AI SEO services can: 

• Increase your brand’s credibility, authority and trusty
• Boost brand visibility
• Increase the likelihood that one of your products is featured as an AI output
• Offer users personalized product recommendations 
• Improve the user experience of your website
• Bring new traffic through AI referrals
• Improve organic traffic, much like traditional SEO
• Improve customer loyalty 

But this is not a complete list of the manners in which eCommerce AI SEO services can benefit your brand and business, though it is a good starting point. There is also value in getting started sooner rather than later as these models are relatively new on the market and it’s always best to start getting competitive before everyone else gets their foot in the door and the channels become saturated. As I have always stated in my writing, the best time to have started SEO was ten years ago. Today is a close second. 

The same thing holds for investing in AI SEO.