eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Need a Sport Supplies PPC Agency?
The internet has become the new main hub of commerce. If your Sports Supplies business is looking to carve out some space in the vast world of eCommerce, you need to make sure potential customers can find you. A well-targeted PPC campaign is one of the best ways to place your ads at the top of the results for the keywords your customers will be searching for. We can help you launch and execute a campaign that will bring in pair traffic and help create more conversions.
Sport Supplies eCommerce PPC
Starting an PPC campaign for your Sports Supplies business can be a challenging process. The industry is competitive and everyone is after the high-value keywords that will help get their ads in front of qualified users. If you want to compete, you need to build your marketing campaign so your ads will appear in the right places at the right times, helping you attract more traffic.
Why 1Digital® for Your PPC?
Our team specializes in eCommerce marketing. We know what steps it takes to build a successful campaign and we have helped countless businesses across a range of industries, including the sports industry. If you have spent too long feeling like your business is on the bench, our team is here to get you in the game. The correct combination of keywords and analytics tracking can help bring in the increased traffic your business needs to succeed.
Your Sport Supplies Store & Our PPC
A PPC agency is more than just a team of people organizing keywords, or it should be. We hear horror stories from our clients about agencies that would not respond to them for days or even weeks while they were paying for PPC services and not getting the results they were promised. When you hire 1Digital, you will be invited to join our online workspace and a dedicated project manager will be assigned to your campaign to answer all of your questions. We will also send you weekly updates and schedule monthly calls so you will always know the status of your campaign.
Why 1Digital® is Your Sports Supplies PPC Company
Here at 1Digital®, we know how competitive the sports industry can be. If you want your business to succeed in the fast paced eCommerce environment, you need a team dedicated to your success. Over our years of creating successful eCommerce marketing campaigns, we have developed a proprietary strategy that we know works. If you want to see the kinds of results you’ve been dreaming of, we’re here to make it happen.
Keyword Selection for Your Sports Supplies Business
One of the biggest facets of any PPC campaign is keyword selection. Focusing on the right keywords can make a big difference between a paid click becoming a conversion instead of a bounce. In addition to choosing the correct keywords to bid on, it is also important to continually track how those keywords are performing so you can maximize your campaign’s ROI.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.
Ready to Talk to Our PPC Experts?
If you are tired of seeing other sports retailers outperforming your business, it’s time to do something about it. Hiring 1Digital® as your sports supplies PPC agency is the perfect way to start pulling in that traffic your business needs. Starting an PPC campaign takes a lot of work, which is why it’s important to work with an agency that will be there to answer your questions and show you results whenever you need them. If that’s the kind of relationship you want with your PPC team, give us a call today!