Competitive Sports Supplies PPC Management
Work with a Sports Supplies PPC Agency with a Winning Record
Talk to our eCommerce PPC ExpertsWhy Hire a Sports Supplies PPC Agency?
Because it’s the best way to win. Anyone can launch a paid digital marketing campaign for your eCommerce website, but only a skilled sports supplies PPC agency has the tactics and skills to reach your target market and drive conversions and sales, with the aim of delivering the highest ROAS possible. It’s a competitive market out there for those that sell sports equipment online. Make sure you have the tools in your arsenal that will help you succeed.
Sport Supplies eCommerce PPC
Starting an PPC campaign for your Sports Supplies business can be a challenging process. The industry is competitive and everyone is after the high-value keywords that will help get their ads in front of qualified users. If you want to compete, you need to build your marketing campaign so your ads will appear in the right places at the right times, helping you attract more traffic.
Why Hire Us to Manage Your PPC Campaign?
We have a proven track record as a sports supplies PPC agency with a wide range of satisfied customers and have served clients in multiple industries, including, specifically, the sporting goods industry. We are experts when it comes to keyword research, target audience analysis and segmentation, and bid strategy. We know how to run lean pay-per-click campaigns that drive growth, and will develop a custom marketing strategy for you, based on your goals.
Your Sport Supplies Store & Our PPC
A PPC agency is more than just a team of people organizing keywords, or it should be. We hear horror stories from our clients about agencies that would not respond to them for days or even weeks while they were paying for PPC services and not getting the results they were promised. When you hire 1Digital, you will be invited to join our online workspace and a dedicated project manager will be assigned to your SEO for Sports Websites campaign to answer all of your questions. We will also send you weekly updates and schedule monthly calls so you will always know the status of your campaign.
Why 1Digital® is Your Sports Supplies PPC Company
Because we don’t just do sports supplies PPC. We understand that there is more to holistic, multi-channel marketing solutions than paid search. That’s why our digital marketing experts specialize in search engine optimization, social media management, and email marketing, all of which come together to build better brand awareness, visibility, and customer retention for your sports brand. Don’t be shy – call us today to find out how we do it.
Keyword Selection for Your Sports Supplies Business
One of the biggest facets of any PPC campaign is keyword selection. Focusing on the right keywords can make a big difference between a paid click becoming a conversion instead of a bounce. In addition to choosing the correct keywords to bid on, it is also important to continually track how those keywords are performing so you can maximize your campaign’s ROI.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We’re the Experts in eCommerce PPC
Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.
Keywords
Keyword selection and continuous optimization is the cornerstone of an effective E-commerce PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day, on which devices, in what physical locations and much more. This aspect of your E-commerce PPC campaign cuts costs and delivers higher ROI.
Detailed Keyword Research
We don’t just research your industry – we research competitor keywords as well as any keywords you are currently using in order to devise a lethal list of lightning-focused keywords for your eCommerce PPC campaigns that can lower your overall costs.
Conversion Tracking
Setting up conversion tracking is also critical to the performance and success of a E-commerce PPC campaign. It’s ultimately all about conversions, but to see where and when they occur, along with which ads resulted in conversions, we implement conversion tracking on your website. This gives us the ability to read the success of your campaign with full transparency.
Search Engine – Google / Facebook / Amazon & Bing
Every search platform is unique. Diversifying your PPC budget over all the possible channels will give you the best insights into best practices. Our marketing experts can help you decide which ads should display where and why. For Google and Bing, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
Banner/Image Ads
The AdWords Display Network is the largest digital ad network on Earth. You can try your banner ads out in an nearly endless variety of contexts, but it is that flexibility itself that makes the process difficult to refine. To place those ads with laser precision requires insight, tools and experience, all of which 1Digital® Agency brings to the table, along with a history of success proven by results.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button, color, or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging. This basically ensures you are currently using only the most effective ads, copy, and placement in your campaign.
One Dedicated PPC Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will become familiar with your business and industry – inside and out. One dedicated point of contact will provide you with the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is the process of readdressing and improving E-commerce PPC tactics every day. This gives you much more control in reaching and appealing to past visitors. It also requires more decision making that will affect the success of the efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The complexity of the process cannot be understated, and the answers are crafted from sophisticated technology guided by the hands of our experienced strategists.
Weekly Reporting
Trust and transparency are some of the keys to the wonderful relationships we have with our partners and customers. We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
Search Network
E-commerce PPC is not just those first couple of ads at the top of a Google search result page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine-tuning and observation need to be done. The number of impressions a client gets in a particular type of campaign depends on a huge number of factors. PPC is a mix of art and science along with the trial and error of continuous testing and improvement. Getting that valuable information leads to substantial results.
Ecommerce Analytics and Reporting
Understanding customers is crucial to success in paid search marketing. eCommerce analytics gives you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to mold the clay of your analytics numbers into eCommerce PPC marketing that holds water. That is, we see raw data and know what to do with it. You’ll also have access to an analytics dashboard, so you can see the success of your PPC efforts firsthand.
Monthly Reporting
1Digital® provides you with monthly summary reports to let you know the lay of the land and help you understand where the direction your campaign is headed so you can see the success we have delivered.
1Digital® eCommerce Services
E-Commerce PPC Campaigns That Get Results
Our PPC strategy implements the following services:
- Campaign Strategy & Execution
- Keyword Research & Development
- Remarketing, Display, Youtube & Shopping
- Conversions & ROI Tracking
- Unique Ad Creation & A/B Testing
- Account PPC Management & Reporting