No one ever said that running an eCommerce business would be easy. You need a professional-looking website, a powerful marketing strategy, and a great product, and that’s just for starters.
You’re bound to experience bumps in the road along the way, whether it’s because your online store is in need of a redesign, you need more organic traffic or a branding overhaul. To properly manage all of these pain points, you need professional eCommerce consulting services that will actually allow you to grow your business through smart strategies and decisive expert-driven actions.
Below we will highlight some of the reasons why consulting services for eCommerce businesses are so effective, and how support of this kind is what many businesses need in order to get over the hump and begin to improve their revenue.
What Are eCommerce Consulting Services?
To fully understand why you might need the help of a professional eCommerce consultant, to begin with, a bit of insight into the nature of these services is worth exploring.
An eCommerce consultant is someone who is well-versed in all of the different aspects of running a business online. From in-depth knowledge of various eCommerce platforms such as Shopify, BigCommerce, and Magento, to a wealth of eCommerce marketing knowledge that includes PPC, search engine optimization, and social media marketing.
Part of what makes eCommerce consulting potentially effective is the team approach. Only a well-rounded agency that actually has experience when it comes to designing and launching professional eCommerce websites, and marketing them effectively, can offer the best solutions for your business. When seeking out services like these, you want to make sure that the agency in question actually has firsthand experience in the world of eCommerce, and that they will be able to not only pinpoint your issues and develop a strategy to fix them for you but will actually be able to assist you in the growth process.
The Many Challenges of Managing an eCommerce Store
This is somewhat of a tall order because as online store owners know all too well, there is a lot to think about when it comes to growing a successful eCom business. Improving the user experience for your shoppers, navigating the website bugs that constantly pop up, refining your marketing strategy, and boosting your brand image. It can all get a little overwhelming without a clear path forward or an understanding of how to actually address the issues.
You may not even fully understand all of the different ways you can potentially improve your eCommerce business. With so many different elements to keep track of, and new marketing channels, and customer expectations to field every year, the prospect of managing your online store can seem daunting. That’s why calling on the help of a professional team is something more and more store owners are considering.
Here are just a few of the reasons why eCommerce consulting services can be beneficial for your business:
- Help you determine which eCommerce platform to choose or migrate to based on hard data.
- Perform an audit of your website to determine ways in which the customer experience could be improved.
- Analyze where you rank among your competitors and look at what you could do better.
- Change your advertising approach to focus on the most lucrative opportunities.
- Make recommendations on the direction of your brand, website design elements, and other aspects of your store’s visuals.
- Take a look at your customer acquisition methods to see what can be improved upon and what channels you can drop in order to save money.
- Adjust your target market to account for changes in your industry.
- Create concrete business goals that make sense and that can be achieved with a well-put-together strategy.
- Build a cohesive and powerful SEO campaign that accounts for blogging, backlinks, and technical adjustments.
- Put multiple aspects of eCommerce design and marketing together into one larger plan of action that can be executed in stages according to a well-thought-out plan.
Chances are, by not having a professional team of eCommerce experts in your corner, you are wasting valuable time and money, and are leaving a lot of aspects of your business to chance. Given the nature of eCommerce and how competitive everything is getting, you need to invest smartly and rely on a lot more than just luck to see you through to success.
Putting Together an eCommerce Gameplan
To deal with the numerous challenges of running an eCommerce site, you need help putting together a gameplan that will address everything from store fundamentals to digital marketing, and everything in between. One of the largest hurdles for many store owners is knowing how to put together a strategy and execute it in an effective and affordable fashion that makes sense.
This is one of the best reasons to utilize eCommerce consulting services, to work closely with you to build a detailed growth plan that leads to solutions rather than simply listing abstract goals. Knowledgeable experts that are on the front lines of the eCommerce industry and can construct a plan that is based on your specific needs, and which is flexible enough to account for all of the different issues that pop up along the way, such as technical bugs due to theme updates, changes in shopper behavior, Google algorithm shifts, and so on.
As a store owner, you can’t possibly be expected to understand all of the different realms of eCommerce, nor can you be expected to have an in-house team capable of acting on such a plan even if you were able to put one together. Here at 1Digital, not only are we able to create detail-oriented plans that accommodate all business sizes and a variety of different pain points, we have the team to back up our recommendations with actionable solutions.
We are an elite eCommerce agency with experience in design, development, migration, eCommerce SEO, and even social media marketing. No matter what kind of issue you are facing, we have a professional team that can help you uncover what needs to be done, and then act on these findings with a smart, agile approach that leaves nothing to chance.
Ongoing Care and Support For Your eCommerce Vision
The primary benefit of an eCommerce consultant is that you will always have that extra layer of support backing up your business. Not only will you be able to get help constructing a powerful eCommerce strategy, but you will also be able to receive assistance during any unforeseen issues that arise that could potentially upset your plans. From debugging website issues to changing the direction of your marketing strategy in order to meet new goals, you will have the right team behind you to handle it all.
That is why here at 1Digital® we offer more than just comprehensive eCommerce consulting services. Our job is to help you establish your business and bring your vision to life through ongoing eCommerce support and expert customer care. Building a gameplan is all well and good, but how do you plan on acting on that strategy over the course of several months or even years? That is what we as an agency are interested in. Long-term growth for your business and a clear pathway forward that not only tackle your current needs but also accounts for situations you are likely to encounter down the road, as well as emergencies as they arise.
Think about what you need out of an eCommerce support team and all of the various issues you have faced over the past year, and you will begin to see why it is so important to invest in the right services in order to achieve your vision.
- Custom development for your website based on issues with customer retention and abandoned carts.
- Creating a blog that not only helps you rank higher on Google but that your customers will actually want to read and that they will derive value from.
- Boosting customer engagement on your social media accounts through an aggressive marketing strategy.
- Performing a massive data migration that requires the transfer of thousands of SKUs and sensitive customer data to a brand new platform.
These are just some of the hurdles you might come across in the process of growing your eCommerce brand. You need a support team that can help you navigate these challenges and come out even stronger. This requires a relationship-based approach that is client-centered and solution-focused and is exactly what we offer here at 1Digital.
Other eCommerce consulting firms may be able to provide surface-level advice, but this likely won’t be enough to actually grow your business and account for all of your needs. If you want to speak with a professional team of consultants that will work closely with you to construct an agile, sophisticated eCommerce plan that will have your business running smoother than ever, now is the time to act. Give us a call today at 888-982-8269 and can get started brainstorming your path to eCommerce success.
- Matt Lovett
- March 12, 2021