Design: Ethan, one of the Knife Connection’s co-founders, reached out to 1Digital Agency when he was getting ready to move his site from an outdated CS-Cart store to a new BigCommerce store. Ethan was excited by the prospect of using new and updated technology for the store and wanted an updated design to go along with it. His philosophy was to offer customers the path of least resistance in all aspects of the site. Our new BigCommerce design focuses on highlighting both category and brand prominently so that each type of shopper can find what they’re looking for as soon as they hit the homepage.