Custom Design: Nitro-Pak, at Nitro-Pak.com, specializes in specialty, emergency food preparedness, and sells a variety of different food preserve units and survival kits in addition to outdoor gear and first aid equipment. They partnered with 1Digital^® Agency for a website redesign update and to create a more product-focused, conversion-oriented design. Our homepage redesign relies heavily on the value-added benefits of the “Nitro-Pak Difference” drawing visitors’ attention to the benefits of shopping with Nitro-Pak. We also created a more brand-focused homepage with large, full-color, category tiles directing traffic to featured, focus categories, improving site navigation and the customer experience in general. We also updated their overall design to feature clearer additional calls to action with the intent of boosting future conversions.