PPC: EWCS Wire sells electrical wire and cable, which puts them in a competitive market selling what many consumers believe to be commodity goods. In any commodity market, visibility is crucial to driving sales and revenue, which makes both organic rankings and paid search plans, working together, vital to success.

1Digital^® Agency’s PPC management team discovered the most lucrative keywords for EWCS Wire to target as a part of their PPC campaign, with an emphasis on specialty products and value-added features, such as their method and location of manufacture. Armed with these, 1Digital^® Agency created a suite of ad variations to show up where customers were searching and to grab their attention. The results speak for themselves. Since the beginning of their PPC campaign, EWCS Wires traffic, time on page, and conversion rates have all seen generous boosts. In 2020 alone, revenue figures have more than doubled.