Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
174 posts tagged content strategy.
Storytelling has become somewhat of a buzzword in the marketing and advertising industries as of late. More and more often you'll see ads nowadays that tell a story more than simply advertise a product. In some cases, there's tremendous power in these ads, especially
Search engine optimization (SEO) can seem like a mysterious and ever-changing field. Even the most effective strategies from a few years ago may no longer apply, as algorithms and popular search terms are both subject to change. But what if we told you that SEO is actually a lot
As the owner of a jewelry business, you must already be aware of how crowded and competitive the industry is. In today’s digital age, standing out can be tough, especially when people have a plethora of options available at their fingertips with just a few clicks or taps. Contrar
Artificial Intelligence (AI) has been a hot-button topic for some time now. It’s been at the forefront of digital marketing for weeks (if not months) and it has people wondering. “Can AI be used to create copy for SEO?” Well, earlier this year, Google expressly said that the use
In today's digital world, search engine optimization is a critical aspect of online success. One of the most crucial components of SEO is keyword research. Understanding which keywords are most relevant to your business and target audience can help you drive more traffic to
The world of social media marketing is constantly evolving, and artificial intelligence (AI) is becoming an increasingly important tool for businesses to reach their target audiences and create content. Tools like ChatGPT have already revolutionized the way marketers perform cert
One of the biggest open-ended aspects of eCommerce SEO has to do with keyword strategy. Even if you are a wiz with ten years of experience, you can never really know for sure what’s going to work and what isn’t – until you try. However, there are some things you learn along
Instagram is one of the most popular and highly used social media platforms around, with roughly one billion active users every single month. With that many users actively scrolling through their feeds and interacting with the app, there is no reason why you shouldn’t be utilizin
Blanket solutions rarely produce effective results in digital marketing, especially when it comes to competing for better positioning on search engines. To really see an improvement in your organic metrics, you need to take a fully customized approach that accounts for such facto
Being able to outrank your competitors is one of the most important aspects of growing an eCommerce business. To do so, you need to constantly monitor and refine your SEO so that all aspects of your website adhere to certain standards. If you are ready to get serious about domina
Getting enough traffic to your eCommerce website can be tough in a competitive industry. Not only are you going up against other stores in your space but big-box juggernauts like Amazon and Wal-Mart as well. In order to get a healthy amount of organic traffic and sales, you need
Google Stories, also known as AMP Stories and web stories, is a newer feature that Google has been testing the waters with, likely due to the rise in popularity of the “stories” format that has been adopted by Instagram, Facebook, YouTube, and other social media platforms. This n
For most traditional retail businesses, it has been a rough year to successfully navigate. Even once popular brands have had to completely rethink their strategies, close locations, and cut employees in order to remain afloat. Nowhere has this been more evident than with clothing
Creating informative content for your audience is still one of the most important functions of any website, and is becoming an increasingly key component to SEO. This is especially true if you are running an online store, as you need to be regularly creating impactful content for
Pinterest is one part social media and one part search engine, which makes it a powerful tool for individuals and businesses alike to build their brands and drive traffic to their websites. Recently, we have decided to throw our hat in the ring and apply our expert on-page SEO te
Can you pat your head and rub your stomach at the same time? What about walk and chew bubblegum? Do you find yourself chasing two rabbits, only to catch neither, and end up the jack of all trades and the master of none? Plenty of smart people will advise you to focus your efforts
Every SEO campaign, from the biggest national keyword blitz, to the smallest local plan, has the same goal, to bring more organic visitors onto the site. What action you want those leads to take once they hit your site, however, can vary based on what kind of business you’re runn
The much lamented, much-lambasted term, Pivot to Video. Used most often to describe the move away from text and towards video content by journalism outlets. And while it gets a bad rap in that context, from think pieces that bemoan the state of the national attention span, there’
How Can You Gain Visibility In The Wedding Industry? If you work in the wedding industry, you understand that exposure and visibility are two of your biggest friends. That’s why, no matter what career path you’ve chosen, whether it be an organizer or a photographer, you need to u
Why It’s Important to Handle ECommerce Holiday Marketing Early Don't make the mistake of waiting to plan your holiday marketing strategy! While most people are focused on pumpkin spice making its return to markets across the country and apple picking season, eCommerce entre
Tips to Make Your SEO Campaign Succeed in the Makeup Industry So, you’re running a makeup business. Maybe you’re just getting started or maybe you’re already successful, but big or small, you have to worry about every change that the industry goes through. Right now, with the tre
SEO Marketing for Supplements It’s no secret that, in the past several years, sports nutrition has branched out from the realm of athletes to the average exerciser. With protein being the focus of sports performance, weight management, and a generally healthier lifestyle, protein
Are you an eCommerce business looking to gain exposure for your site, grow your customer base, and ultimately increase sales? There are many eCommerce marketing strategies that can help you reach your goals, and you are probably familiar with some of them. Of course there is soci
Two Types of Content The term SEO (Search Engine Optimization) is a misnomer. Often times, when people say SEO, what they mean is SEM (Search Engine Marketing). That’s because the process of improving search engine rankings involves a lot of marketing activities tha
