Scaling With an eCommerce Paid Search Agency

Starting an eCommerce business is relatively straightforward, but scaling one is a bit more difficult.

An eCommerce paid search agency can play a crucial role in helping a business scale by utilizing their expertise in digital advertising and paid search campaigns. In fact, a well-crafted PPC campaign might be the single best way to scale an online store in most industries.

In this article we will explore some of the direct benefits of hiring an agency for PPC management, and how pay-per-click advertising could be your optimal scaling solution.

Benefits of Hiring an eCommerce Paid Search Agency

It doesn’t take much to launch a PPC campaign these days. Whether it’s on Google, Bing, Amazon, Facebook, or anywhere else, the process is relatively straightforward.

Managing a successful campaign that actually generates a positive ROAS, is another story. To successfully run PPC ads, you need to have a rich understanding of the market landscape, proper budget allocation, and the technical skill to be able to execute on the data that’s received.

Many businesses launch and manage their own PPC ads, with mixed results. On some platforms, if your product is hot and your creatives are attractive, you can find success with relatively little effort – yet scaling your entire business with this kind of methodology only goes so far.

An eCommerce paid search agency specializes in being able to scale businesses, because they understand the importance campaign optimization.

Tweaking the targeting and budget could be enough to take your ROAS from a 1.1 to a 1.4, and that could be the difference between “making a profit” and being able to scale for some businesses. It’s those small things that matter when it comes to PPC, and if you aren’t in the trenches every day optimizing campaigns, there is a good chance you will miss these potential opportunities completely.

Here are a few of the reasons why eCommerce PPC agencies are so effective:

Strategic Campaign Management

An eCommerce paid search agency can develop and execute effective paid search strategies tailored to the business’s goals.

They will perform comprehensive keyword research, create compelling ad copy, optimize landing pages, and manage bids to drive relevant traffic and maximize conversions.

Increased Visibility and Reach

By running targeted paid search campaigns, an agency can enhance the business’s visibility in search engine results pages. This increased visibility helps drive more qualified traffic to the eCommerce website, expanding the business’s reach and potential customer base.

While visibility alone is easy to achieve (simply run a branded campaign while also bidding on competitor keywords), generating visibility while also running effective conversion-orientated ads for a positive ROAS can be challenging. This is something many businesses struggle with, and one excellent reason why a PPC agency could be the smart choice.

Improved Conversion Rates

An eCommerce PPC agency will continually analyze and optimize the paid search campaigns to improve conversion rates. They may conduct A/B testing, refine targeting parameters, and employ conversion rate optimization techniques to ensure that the business is getting the most out of its advertising budget.

Many business owners or in-house teams take the “set it and forget it” approach to PPC campaigns, but this is not what you want to do. These campaigns must be continuously monitored and optimized in order to perform at their best. Unless you are acting upon the data you receive, you’re missing out.

Also keep in mind that no matter how well an ad performs out of the gate, there is a high likelihood that it isn’t fully optimized on the first go. An agency will monitor the data and act accordingly.

Expertise in Different Ad Platforms

eCommerce Paid Search Agencies possess extensive knowledge and experience in working with various ad platforms, such as Google Ads, Bing, and social media advertising platforms like Facebook Ads and TikTok. They stay up to date with the latest trends, features, and best practices, leveraging this expertise to drive optimal results for the business.

Some businesses thrive on only one advertising platform, but many benefit from a multi-channel approach. However it is unlikely that you will be able to optimize campaigns across one platform let alone multiple ones.

Scalability and Flexibility

As the business scales, an eCommerce paid search agency can adjust the campaigns accordingly. They can handle increasing ad budgets, adapt to changing market dynamics, and implement strategies that align with the evolving goals and needs of the business.

This is one of the most important reasons why a PPC agency is necessary in most cases. Constantly tweaking and optimizing campaigns eats up a lot of time and also requires a very specific skill set. By partnering with an eCommerce PPC agency that excels in paid search strategies, you gain the benefit of their collective expertise and round-the-clock attention.

Even if you are large enough to have an in-house marketing department, how many resources can you dedicate to your paid search ads when there are so many other things to consider?

Data-Driven Insights and Reporting

eCommerce PPC agencies will provide regular performance reports and data-driven insights.

They will track key performance indicators (KPIs), measure campaign effectiveness, and provide actionable recommendations to continually optimize the campaigns and drive growth.

One pain point we often see when it comes to clients seeking PPC services is that they never could make heads or tails of the data. They had the capability to launch and even manage campaigns, but when it came time to act on the data, they couldn’t. Primarily because they couldn’t figure out what it was they were even looking at.

To be sure, the data that comes in from a paid search campaign can be rather dense. Conversion rates, bounce rates, ROAS – figuring it all out and then acting on it in a strategic manner is simply not something just anyone can do.

Time and Resource Savings

By outsourcing paid search management to an agency, eCommerce businesses can save valuable time and resources. An agency takes care of the technical aspects, campaign monitoring, and optimization, allowing the business to focus on core operations and other growth initiatives.

Scale to Avoid Stagnation

Scaling is crucial for eCommerce businesses to avoid stagnation for several reasons:

Increased Market Share: Scaling allows eCommerce businesses to capture a larger market share. By expanding their reach, they can attract more customers, gain a competitive advantage, and establish themselves as leaders in their industry. This helps them stay ahead of competitors and maintain relevance in a rapidly evolving market.

Revenue Growth: Scaling with PPC enables eCommerce businesses to drive significant revenue growth. As they expand their operations, reach new markets, and attract more customers, their sales and revenue potential increases. This growth in revenue provides resources for further investment, innovation, and market expansion.

Cost Efficiency: Scaling often brings economies of scale, allowing businesses to optimize their operations and reduce costs. By increasing the volume of sales and production, eCommerce businesses can negotiate better deals with suppliers, reduce per-unit costs, and improve overall profitability. This cost efficiency enhances the business’s competitiveness and ability to invest in future growth.

Adaptability to Market Changes: Scaling enables eCommerce businesses to adapt to changing market dynamics. By scaling their operations, they can quickly respond to shifts in consumer preferences, technological advancements, or market trends. This agility helps them stay relevant and adjust their strategies to meet the ever-changing demands of the market.

Innovation and Competitive Advantage: Scaling provides eCommerce businesses with the resources and capacity to invest in innovation. It allows them to develop new products or services, improve their customer experience, adopt emerging technologies, and stay ahead of competitors. This continuous innovation creates a competitive advantage and helps the business differentiate itself in the market.

Talent Acquisition: Scaling often requires businesses to expand their team and attract top talent. As eCommerce businesses grow, they can offer more job opportunities and provide attractive career prospects. By hiring skilled professionals, businesses can bring in fresh perspectives, expertise, and capabilities that drive further growth and innovation.

Customer Expectations: In the rapidly evolving eCommerce landscape, customer expectations continue to rise. Scaling allows businesses to meet and exceed these expectations by investing in infrastructure, customer support, fulfillment capabilities, and other aspects of the business that contribute to an exceptional customer experience. Failing to scale may result in falling behind competitors and losing customer trust and loyalty.

Partnering With the Premiere Paid Search Agency For eCommerce

Getting an eCommerce business off the ground is no easy feat, but with the right PPC agency in your corner, this goal becomes far more obtainable.

If you are interested in scaling your online store, it’s important to consider your paid ads strategy and invest in it accordingly.

Not sure how your advertising efforts stack up? Take this free PPC audit to get valuable insights from an eCommerce professional.