“Which platform is best for eCommerce?” It’s a question we often hear, and to tell the truth, there is no easy answer. There is a wide range of eCommerce-centric platforms that are excellent for selling online, including but not limited to Magento, Volusion, BigCommerce, and Shopify. Even WordPress, the perennial-favorite CMS platform, can be converted into an eCommerce website using WooCommerce.
However, when the majority of the debate dust settles, the two biggest contenders are BigCommerce and Shopify. Together, they account for nearly 6.5 million eCommerce websites around the world.
So, in the minds of many merchants, it comes down to these two.
But is one better than the other? Again, hard to say; but we can shed some light on some of the biggest differences, and here they are.
Bigcommerce offers four different plans, ranging from the Standard plan at $29.95 per month to the Pro plan at $249.95 per month. Each plan has its own set of features, so you’ll need to compare them to determine which one is right for you.
Shopify also offers four different plans, ranging from the Basic Shopify plan at $29 per month to the Advanced Shopify plan at $299 per month. Like Bigcommerce, each plan has its own set of features, but Shopify also offers additional features such as gift cards, abandoned cart recovery, and third-party calculated shipping rates.
When it comes to processing fees, BigCommerce and Shopify both have their pros and cons. BigCommerce charges a flat rate of 2.2% plus $0.30 per transaction, while Shopify charges a tiered rate that can range from 2.4% to 2.9% plus a fixed fee of $0.30 per transaction.
The advantage of BigCommerce’s flat rate is that it’s easy to calculate and you know exactly how much you’ll be paying for each transaction. On the other hand, Shopify’s tiered rate can be more economical for businesses that process a large volume of transactions.
Product Listing Flexibility and Features
Another difference between the two platforms is the number of products you can list. Shopify allows up to 100 products in their basic plan, while BigCommerce allows up to 500 products in their basic plan. This can make a big difference if you’re planning on selling a lot of products.
In addition, BigCommerce offers more features for product listings than Shopify. For example, BigCommerce allows you to add product videos and 360-degree spin images, while Shopify does not. BigCommerce also allows you to add product reviews and ratings, as well as related products, to your product listings. These features are not available in Shopify.
BigCommerce also offers more customization options for product listings, allowing you to add custom fields and options to your listings. Shopify, on the other hand, offers fewer customization options.
Finally, BigCommerce offers more powerful search tools than Shopify. BigCommerce’s search engine can be used to search by product attributes, such as size, color, and type. Shopify’s search engine is limited to searching by product name and SKU.
Shopify and BigCommerce also differ according to the number of payment gateways available. Shopify offers over 100 payment gateways, while BigCommerce offers over 30. This can be an important factor if you’re looking for a specific payment gateway.
BigCommerce offers a wide range of payment gateways. Among the most popular are PayPal, Stripe, and Authorize.net. With these payment gateways, you can accept payments from customers all over the world, and the checkout process is quick and easy.
Shopify offers over 100 payment gateways. Shopify’s payment gateways include PayPal, Stripe, and Amazon Payments. Shopify also offers a point-of-sale system, which allows you to accept payments in person using a credit card reader.
App Availability and Compatibility
A final major difference between these platforms lies in the availability of apps. Shopify has an extensive library of apps (over 2000) that can be used to extend the functionality of your store. You can find apps for everything from marketing and sales to shipping and payments. Bigcommerce, on the other hand, has a much smaller selection of apps, closer to 500. While BigCommerce does support some useful apps, it doesn’t have as many options as Shopify.
Making Sure Your Customers Find You: Shopify and BigCommerce SEO Services
The platform you choose will depend on the unique needs of your business, as both Shopify and BigCommerce can be used to build robust, highly-functional, custom-like eCommerce websites.
That said, it’s also imperative that you engage the proper marketing channels to ensure your online store gets found by the intended members of your target market.
While paid search marketing is a viable avenue for many online stores, all online merchants need to engage in organic marketing, and in this instance, that comes down to Shopify and BigCommerce SEO services.
Fortunately, we are experts in each, and there is some important crossover between the two strategies. Nevertheless, we create fully-customized strategies for all of our clients, with respect to industry, target audience, brand, and of course, platform.
For more information on how we craft our custom Shopify and BigCommerce SEO services, get in touch with us at 888-982-8269 or start with a FREE eCommerce SEO audit to learn more from our SEO experts and see where your online store’s greatest opportunities lie.
- Michael Esposito
- January 10, 2023