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Oliver Inc. (A Specialty Box) was limited by their current eCommerce platform and needed a solution that better represented their ability to customize the packaging they offered.
Oliver Inc., operating as A Specialty Box, sells custom packaging — a product whose entire value proposition is configurability. Their previous platform could not convey that: a shopper landing on the site could not easily see or understand the range of customization the company actually offered. The constraint was experiential and technical at once. The platform limited what could be built, and as a result the storefront undersold the very thing that differentiated the business.
We migrated them to BigCommerce and redesigned their homepage to afford a superior UX. We also redesigned their product page and incorporated Doogma to create a product visualizer that better communicated the value offered through their packaging customization capabilities.
When the core problem is that a storefront cannot communicate customization, the solution is to make that customization visible and interactive. An engagement of this kind starts by moving to a platform — BigCommerce here — flexible enough to support a richer product experience, then rebuilding the pages where that experience lives. The homepage redesign reframes how the company’s capability is presented; the product page redesign, combined with a product visualizer (Doogma in this case), lets a shopper actually see the packaging options take shape rather than infer them from text.
The integration work is the heart of it: connecting a visualizer into the product page so the configurable nature of the catalog is shown, not described. For a custom-packaging business, that shift — from telling shoppers customization is possible to letting them see it — is what makes the storefront represent the business accurately.
Customers struggle to buy what they cannot picture. For products defined by their options — packaging, configurable goods, made-to-spec items — a static description leaves the most compelling part of the value invisible. Investing in product-option visualization is not a cosmetic upgrade; it closes the gap between what a company can do and what a shopper perceives it can do.
For Oliver Inc., operating as A Specialty Box, the prior platform was not a neutral container — it was the constraint. A product visualizer that lets a shopper see packaging customization take shape is only possible on a foundation flexible enough to support that kind of interactive product experience, which is why the engagement moved to BigCommerce before rebuilding the pages. The homepage redesign reframes how the company’s customization capability is introduced, and the redesigned product page is where the Doogma-powered visualizer actually does its work: turning an abstract claim of “we can customize this” into something the shopper can watch happen. Treating the platform migration and the visualization layer as one project, rather than a generic redesign followed by a bolt-on, is what made the storefront finally represent the business’s real differentiator instead of underselling it.
It changes the moment of comprehension. For a custom-packaging seller like Oliver Inc. (A Specialty Box), a shopper who can only read about customization has to imagine the result; a shopper using a visualizer sees the options take shape and understands the offering directly. That shift — from inferring value to observing it — is why the engagement integrated Doogma into a redesigned product page rather than only rewriting copy. The visualizer is not a decorative feature; it is the mechanism by which the storefront finally communicates the company’s actual differentiator instead of describing it and hoping the shopper fills in the rest.
If your storefront can’t convey the customization you offer, 1Digital® can rebuild the experience around a product visualizer. Contact us to scope it.