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design
Client: Perfectly Priscilla
Perfectly Priscilla felt that Shopify Plus offered more user-friendly B2C functionality than BigCommerce, on which they were built. They had to get there, and they wanted an updated website design with some newly developed, conversion boosting features as well.
Perfectly Priscilla, a women’s apparel brand, was already operating successfully on BigCommerce but judged Shopify Plus a better fit for their B2C model. Re-platforming an established, content-heavy store is a significant undertaking, so doing it as a deliberate choice — combined with a redesign and new features — is what makes the disruption worth it rather than a lateral move.
1Digital® Agency performed a very complex migration, getting Perfectly Priscilla’s data, including a large volume of content, off of their old store and onto a newly designed and developed Shopify Plus store with updated, enhanced imagery and tools.
The complexity here is the volume of content moving alongside the catalog and customer data. Large content footprints multiply the risk surface of a migration — more URLs, more assets, more relationships to preserve — so the work is carefully mapped and validated to move everything intact onto Shopify Plus rather than losing material in transit.
Combining the platform move with a redesign and newly developed, conversion-oriented features is intentional: a migration is the natural point to also unlock the capabilities the new platform supports, instead of replatforming and then rebuilding again later. Treating the move, the design, and the new tooling as one engagement is what turns a risky technical migration into a forward step for the brand.
The risk surface of a migration scales with how much has to move. A large content footprint means more URLs, more assets, and more relationships between pages to preserve — each one a place where data can be lost or links broken. A content-heavy replatform is therefore mapped and validated carefully, because the volume itself, not the platform switch, is what makes it complex.
Moving from BigCommerce to Shopify Plus changes URL and page structure, so without deliberate URL mapping and redirect planning the brand can lose the organic visibility it already earned. Treating equity preservation as part of the migration plan — not a post-launch repair — is what keeps a deliberate platform upgrade from quietly costing traffic.
A migration is the natural moment to also realize the capabilities the new platform supports, instead of replatforming and then rebuilding again later. Combining the move with a redesign and newly developed, conversion-oriented features into one engagement is what turns a risky technical migration into a genuine forward step for an apparel brand that chose the new platform on purpose.
Re-platforming because of a considered judgment about fit — here, that Shopify Plus better suited a B2C model — is different from re-platforming reactively. A deliberate move sets a clear standard for what the migration must preserve and what it should unlock, which keeps the complex, content-heavy transfer disciplined. Bundling the redesign and new features into the same engagement is what ensures the brand emerges on the chosen platform actually using the capabilities that justified the move.
The wider takeaway is that a deliberate, fit-driven re-platform sets a clear standard for what a complex, content-heavy migration must preserve and what it should unlock. Bundling the move with a redesign and conversion-oriented features into one engagement ensures the brand emerges actually using the capabilities that justified the switch — rather than replatforming first and rebuilding again later, which would pay the disruption cost twice.