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Everlasting Memories needed a holistic solution to increase their conversion rate.
Everlasting Memories sells personalized memorial and remembrance jewelry — an emotionally considered purchase where trust, clarity, and a frictionless checkout matter as much as the product itself. The brief was deliberately broad: not a single tweak, but a holistic improvement to the rate at which interested visitors became customers. In practice, a conversion problem framed this way usually points to the platform, the design, and the checkout experience all working against each other rather than any one isolated fault.
1Digital® planned and performed a migration from their Volusion store to a newly designed and developed BigCommerce site with streamlined checkout process and overall enhanced customer experience.
When the goal is a holistic conversion improvement, the work often starts with the platform itself. Migrating from Volusion to BigCommerce in an engagement like this is not a lift-and-shift — it is the opportunity to rebuild the storefront and checkout around the buying experience. A migration of this kind involves carefully planning and moving the catalog, customer, and order data so nothing is lost or broken, then designing and developing a new BigCommerce storefront where the path to purchase is deliberately simplified.
A streamlined checkout reduces the steps, distractions, and friction between deciding to buy and completing the order — a particularly important factor for a sensitive, considered purchase like memorial jewelry, where any hesitation or confusion can stop a sale. The broader experience work — clearer design and navigation — supports the same objective: removing the obstacles that cause interested shoppers to abandon.
Conversion rate is often discussed as a design or copy problem, but the underlying platform sets the ceiling on what is even possible — how fast pages load, how flexible the checkout is, and how much friction is structurally baked in. Treating a conversion mandate as a chance to move onto a platform that supports a streamlined checkout, rather than patching a constrained one, is what makes a “holistic” improvement realistic instead of incremental.
Everlasting Memories sells personalized remembrance jewelry, and that context shapes why a holistic conversion approach was the right framing. A shopper buying a memorial piece is making an emotionally weighted decision, often at a difficult time; any friction, uncertainty, or confusion in the path to purchase carries more weight than it would for a routine product, and is more likely to stop the sale entirely. That is why the engagement did not isolate a single page or button but moved the storefront onto a platform where the entire experience — browsing, personalizing, and checking out — could be rebuilt to be clear and reassuring rather than merely functional. The Volusion-to-BigCommerce migration is the enabling step; the streamlined checkout and clearer experience built on top of it are how the holistic mandate is actually delivered for a purchase where trust and ease matter as much as the product.
Not always — but when a conversion mandate is framed as holistic rather than a single fix, it usually signals that the platform itself is part of the ceiling. For Everlasting Memories, moving from Volusion to BigCommerce was the enabling step that made a genuinely streamlined checkout possible rather than a patched approximation of one. A migration of this kind is justified when the existing platform structurally limits page performance, checkout flexibility, or experience quality; where those limits are not the constraint, lighter optimization can be the right call. The honest framing is that the platform decision should follow the diagnosis, not precede it.
If your conversion rate is capped by your current platform or checkout, 1Digital® can plan and execute the migration and rebuild. Contact us to discuss your store.
