Search engine optimization, better known by the ubiquitously touted acronym SEO, is a series of practices including the alteration of website layout and structure so as to make it more appealing to search engines. The ultimate goal is to grow your website’s rankings so that you can build organic traffic to your online store, and to do this, there are a number of factors to take into account. Keyword research, site structure optimization, and linking strategy, among other things, go into a well-tailored SEO strategy.
Linking strategy, among the others, is one of the most important and crucial aspects of SEO. There are three main types of links, and each of them will have a pronounced effect on the authority assigned to your website by the search engine crawling it.
There are external, or outbound links, which are the links that direct traffic from your website to other addresses on the internet. Any time you set up a hyperlink on your website to take a visitor to another site, that is an outbound link. Unfortunately, these do not have much of a positive effect on the overall SEO value of your website.
Then there are internal links. These are the links that send traffic between the web pages on your site. In terms of site structure, a website should be as simplified and easy to navigate as possible in order to maximize its SEO value. Rational internal linking that takes visitors to relevant pages on your website is nominally important to the SEO value of your website. Search engine spiders will take notice of this as they crawl your website. If there are no broken links and the internal structure is sound, and not convoluted, it will enhance the value of your SEO.
Last but certainly not least we have internal, or inbound links, which are also known as backlinks to your website. These are the most important links when it comes to the SEO value of your website, and unfortunately, they are also the hardest to come by.
Unlike outbound links and internal links that you can set up as you please, you will need to earn backlinks. Whenever another blogger, business, or entity on the internet sets up a link to your website, that backlink to your website alerts search engines that your website is a trusted source and an authority related to the subject matter. Evaluating backlinks is one of the key components that search engines use when assigning authority to a website, and can make a huge difference in your ranking and the amount of organic traffic that finds your websites.
Unfortunately, you cannot simply set up backlinks the way you can set up external and internal links. Since you have no direct hand in the external entities that link back to your website, you need either to earn or trade for them.
The basic idea is that readers and businesses will see your site as an authority and link to it naturally, but with a high amount of competition on the web, this process can be slow. That is why some organizations and businesses trade or barter for backlinks, as it is one technique to develop them more quickly than the long term solution of earning them over time.
While it does typically take a long time to earn backlinks the old fashioned way, our SEO process builds in a backlink strategy to fast track the results that you would normally only get in the long term. Through a combination of content that we publish off your website that contains backlinks to your website, an SEO campaign with 1Digital Agency can help you see those gains more quickly.
Not only will our SEO services have a positive impact on your website’s ranking in search results, but you can expect to see an increase in organic traffic as well as increases in conversion rates.
Every eCommerce SEO company has its own way of tackling the complex problems of building a successful SEO campaign, and there’s a lot more to take into account than just backlinks. They are, however, dearly earned and commensurately valuable, and our process offers them as part of our solutions.
Whatever platform your eCommerce business is based on, our eCommerce SEO services are positioned to generate big results for your business. 1Digital Agency has seen it all and offers BigCommerce SEO services, Shopify SEO services as well as SEO campaigns for eCommerce websites on other platforms, and you can even start with a free SEO audit. All of this comes on top of a robust capacity for creating successful web design and development and much more. If you want to learn more about our SEO process and why backlinks are so important to your website’s visibility online, give our team a call at 866-219-1801.
- Michael Esposito
- July 10, 2020