Starting an online store is easier than ever, but creating a highly functional store that actually meets all of your customers’ needs is another story. If you are a merchant on BigCommerce, you may be interested in BigCommerce development services in order to improve conversion rate optimization, navigation, cart functionality, and other important parts of your website.
Here we will dive into some of the reasons why polishing your online store with the help of professional BigCommerce development services might make all the difference in the world if you are trying to outpace your competitors and create a lasting brand.
BigCommerce is great for merchants because it helps them to easily set up and manage their online stores. It also provides a wide range of features and options that merchants can use to customize their stores, and its pricing plans are very affordable.
There is only so much out-of-the-box customization you can expect with these kinds of platforms, however. One of the things that makes BigCommerce so successful is that it makes the whole process of starting an online store as easy as possible. No-nonsense store themes, basic eCommerce functionality, and a great backend all come together to create a very workable user experience.
That being said, with this streamlined approach come certain limitations.
The Case For BigCommerce Developers
There are several reasons a store owner might need the help of a BigCommerce developer or web designer. Some of the most common reasons include:
- To design and build a new e-commerce website from scratch.
- To migrate an existing e-commerce website to the BigCommerce platform.
- To customize the design and layout of an existing BigCommerce website.
- To add new features and functionalities to an existing BigCommerce website, such as a customized checkout process or a loyalty rewards program.
- To integrate third-party tools and services with a BigCommerce website, such as a payment gateway or a shipping provider.
- To troubleshoot and fix technical issues with a BigCommerce website.
Overall, a BigCommerce developer or web designer can help a store owner create a more professional and user-friendly e-commerce website that is better equipped to drive sales and grow their business.
What Does a BigCommerce Company Do?
In short, a BigCommerce development company like ours specializes in providing bespoke solutions on the BigCommerce platform. This often means implementing new functionality – such as mega menus or special checkout options, or helping to perform complex tasks like site migrations or database migrations.
Let’s see some examples:
BigCommerce Theme Customization
Imagine that a store owner wants to add a new section to their homepage that showcases their top-rated products. To do this, they would need to work with a BigCommerce developer or web designer who can help them customize their website’s theme to add this new section.
The developer or designer would start by creating a new design for the section, which might include elements like product images, ratings, and customer reviews. They would then use BigCommerce’s built-in tools and APIs to add the new section to the website’s homepage, and to pull in the appropriate product data from the store’s catalog.
Once the customization is complete, the store owner would be able to see the new top-rated products section on their homepage, and their customers would be able to easily browse and shop for the store’s best-rated products. This customization could help the store owner drive more sales and improve their customers’ shopping experience.
Added Functionality at Checkout
Checking out is the ultimate goal of any eCommerce store. A well-designed online store will educate customers on their shopping experience and help them convert as best as possible.
For this to happen, the checkout functionality has to be smooth and seamless. If there is important information or features lacking, it could seriously affect the conversion rate. BigCommerce development services can come in handy here, as a team of experts can help build onto the existing functionality of a BigCommerce store in order to maximize the experience.
A BigCommerce development team could implement new checkout functionality by using BigCommerce’s built-in APIs and tools to create custom checkout pages and processes, or code their own from scratch. This would involve several steps, including:
- Identifying the specific checkout functionality that the store owner wants to add, such as a customized payment gateway system.
- Testing the new checkout functionality to ensure that it works as intended and integrates seamlessly with the rest of the store’s website.
- Deploying the new checkout functionality to the live website, and making any necessary adjustments based on user feedback and testing in a structured manner.
Overall, implementing new checkout functionality on a BigCommerce website typically involves a combination of design and development work, as well as thorough testing and deployment processes to ensure that the new functionality works as intended.
Can BigCommerce Developers Improve Conversion Rates?
Yes, BigCommerce developers can help improve conversion rates by implementing custom design and development solutions that enhance the user experience and make it easier for customers to complete purchases on a store’s website. Some specific ways that BigCommerce developers can improve conversion rates include:
- Creating a more user-friendly and visually appealing website design that engages visitors and encourages them to explore the store’s products and services.
- Implementing streamlined and intuitive navigation and search functionality, to make it easier for customers to find the products they are looking for.
- Adding new features and functionalities that enhance the checkout process, such as real-time shipping estimates or visual cues that announce special deals.
- Optimizing the website for mobile devices, to ensure that customers can easily shop and purchase products on their smartphones and tablets.
- Integrating the website with third-party tools and services, such as customer relationship management (CRM) systems and email marketing platforms, to provide a more personalized and engaging shopping experience for customers.
By implementing these and other custom solutions, BigCommerce developers can help store owners improve their conversion rates and drive more sales through their e-commerce websites.
Thinking About Supercharging Your BigCommerce Store? You’re In The Right Place
1DigitalⓇ is a top-rated BigCommerce company specializing in development and design. Merchants from all over the country rely on us to provide custom solutions that drive engagement and conversions, while also promoting brand awareness effectively.
As far as BigCommerce development services go, we have everything taken care of all in one place. Migration, checkout customization, mega-menus, category page restructuring, custom page design, and more.
The eCommerce landscape is getting more competitive, but that doesn’t mean you have to worry about not keeping up. With the right adjustments and updates, your online store will look and feel like a polished, professional operation through and through.
Need some more information on how a BigCommerce agency like ours can help you out? Just give us a call at 888-982-8269 and one of our experts will walk you through the next steps. We are an official BigCommerce Elite partner, trusted in the industry, with the client portfolio to back it up, so get in touch with us now and let us take on your next development project!
- Matt Lovett
- December 2, 2022