How to Run a Successful eCommerce Design and Development Campaign - 1Digital® Agency
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So you’re looking to design a website for your eCommerce business. Whether you currently have an outdated website or you are looking to start from scratch, the principles are essentially the same. There are many facets to consider when designing a website. Anyone who’s ever worked a forward-facing job has heard the term “the customer comes first” and when it comes to an online store, that factor does not change.

When designing a website, the bottom line is if the website’s design isn’t keeping the customer’s best interest in mind, then it will not be successful. Your website can have all the bells and whistles you can imagine, but if it’s too complicated and a customer cannot navigate it with ease, they will close that tab immediately. That is why eCommerce website design and development are so important. If you are not already an eCommerce web developer yourself, it may be difficult to incorporate both sides to make the perfect website.

The first thing you need to do when trying to create a successful eCommerce web design is lay everything out. Make sure you have a strong understanding of your products and which categories or subcategories they fall into. Think about what your clients are searching for when they enter your site. When they find your site, will they easily be able to find a specific product by navigating through the links and tabs on your eCommerce store?

Utilize Your Strengths

One of the most important things to keep in mind when building your website is what your strengths are as a business. You need to be able to ask yourself what sets your business apart from others in your industry. There are many different factors that contribute to this. It could be something as simple as lower prices than your competitors or maybe you produce premium products that are higher-quality than that of your competitors.

It could be that you have a patented specialty product that no one else has or you can get your products into your customer’s hands faster than other businesses in your industry.
If you are unaware of where your strengths lie as an eCommerce business, an eCommerce design agency can help you out.

Promote Your Brand Image

Depending on the line of business you are in, you probably want to promote a particular brand image for your business. If you already have a logo, company colors, and a viable mission statement or slogan then you are already ahead of the game. Establishing these things can help give your business an online identity. Your clients need to be able to see your logo and recognize who you are and what you do as a business.

If you already have the defining features for your business laid out, then all you have to do is implement them throughout your website. Promote your company colors across the pages of the website and make sure they align with the products you sell. Make sure your logo is very noticeable on the front page of the site and then utilize your company voice. Decide what tone is best for your company (whether it’s fun and cheery or serious and professional) and then fill each page of your site with relevant and informative information for your customers.

Create a Professional Layout

Your website can look absolutely beautiful, you can hit every nail on the head, but if it isn’t user-friendly for your customers, it will all be useless. Making sure your website is simple and easy to navigate is the single most important step in the eCommerce design and development process. Now more than ever, people crave convenience.

You want to make an impression, you want engagement, and you want clicks to your site, but if visitors aren’t sticking around to buy anything, then what is the point? Of course, you need to be creative to draw in customers, but a simple foundation goes a long way. Be sure to put yourself in your customers’ shoes and think about what routes you would take to get to certain products on your site. This all can be done easily through efficient eCommerce website development.

If they want to search by brands, can they easily do that? If they want to find a specific type of product, can they filter their search with that in mind? A simple thing can be the deciding factor that keeps customers coming back for more. To go full circle, a well-designed site could be the strength of your company in your industry. If your website is easier to use than local competitors, it won’t be much of a competition.

Gain Traction to Your Site

We’ve mentioned that it doesn’t matter how many visitors you bring to your site if the site isn’t usable, but the opposite is true as well. You could have the best website in the world, but it is irrelevant if no one knows where to find it. Digital marketing and eCommerce website development go hand in hand. In the world of eCommerce, it is ridiculous to try and separate them.

Once your site is as exactly as you imagined and you’re ready to go live, it’s time to “open the doors.” Before you can get people through those doors, you’ll need to reel them in. There are plenty of ways to do this. Pay-per-click advertising, search engine optimization, or social media marketing are all viable options. All of these are equally important in the grand scheme of attracting customers to your eCommerce site.

At 1Digital Agency®, our team of professional eCommerce web developers can design (or redesign) your website exactly to your liking. We are an eCommerce design and development team that has a track record of getting the job done right. Over the past decade, we have proven ourselves as a trustworthy and helpful company to all of the businesses that have been satisfied with the sites we’ve built for them.

Whether you need a professional-looking website for your eCommerce store or digital marketing services to gain traction to your site, look no further than 1Digital Agency®. We can help with all of your digital marketing, eCommerce development, and web design needs. Reach out to us on our site today, or call us at 888-982-8269.


Matt Lovett

Matthew Lovett is the Director of Content and Social Media at 1Digital. Specializing in thoughtful marketing solutions and content that is goal-oriented and value-driven, he is passionate about helping businesses scale through organic growth. He is endlessly interested in the latest trends in social media, AI, crypto, and gaming.

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