Scaling with Migration and Advanced Development

Stover & Company’s business was growing and they wanted their website to project their robust capabilities as a supplier of wholesale bakery goods. They wanted an updated design, needed advanced development of custom website functionality and app integration, and also needed a long-term sustainable solution for growth.

What a growing wholesale supplier needs from its storefront

Stover & Company supplies wholesale bakery goods — a business where the website serves buyers placing recurring, often large, trade orders rather than one-off consumer purchases. A storefront for this kind of operation has to do more than look current: it has to represent the breadth of the catalogue credibly, support the workflows wholesale customers actually use, and remain maintainable as order volume grows. A design that is merely cosmetic, or custom functionality that is brittle, becomes a liability precisely when the business is scaling.

An engagement of this kind treats “sustainable growth” as an explicit design constraint, not an aspiration. The redesign, the custom development, and the platform choice are all evaluated against the same question: will this still serve the business when there is more catalogue, more traffic, and more order complexity than there is today?

1Digital^® migrated Stover & Company off of Magento and onto a newly designed and developed BigCommerce store with updated look and feel and additional functionality. We also crafted a custom SEO campaign for Stover & Company to sustain long term growth for their online business.

How a Magento-to-BigCommerce migration with SEO works

When 1Digital moves a wholesale catalogue off Magento onto BigCommerce, the migration is sequenced so the data and the search equity move together. The catalogue, customer accounts, and order history are exported and re-mapped onto BigCommerce; in parallel, the existing URL structure and on-page elements that earn organic visits are catalogued so they can be preserved or redirected rather than lost in the replatform. A migration that ships a better store but discards the domain's accumulated ranking signals is not an upgrade — it is a setback the SEO campaign would then have to recover from.

The redesign and custom development are built on BigCommerce with the wholesale use case in mind, and the parallel SEO campaign is what makes the “long-term sustainable” part real: keyword work aligned to how trade buyers of bakery supplies actually search, on-page optimization of the new templates, and ongoing monitoring so the replatform is protected through launch and the store keeps earning visibility as it scales rather than starting over.

Why migration and SEO belong in the same project

For a wholesale bakery-goods supplier, the most consequential risk in leaving Magento is not the rebuild — it is the silent loss of search equity the domain has accumulated over years of being indexed. Trade buyers searching for specific supplies arrive on category and product pages whose rankings are tied to URLs, metadata, and on-page structure that a careless replatform discards. Running the SEO work inside the migration rather than after it is what protects that: the pages that earn organic visits are catalogued before the move and preserved or redirected through it, so the new BigCommerce store inherits the old one's standing instead of starting from zero.

The “long-term sustainable” language in the brief is therefore literal, not aspirational. A growing wholesale operation will keep adding catalogue and traffic; a platform and a search presence that were treated as one coordinated build are what let that growth land on a foundation designed to carry it, rather than on a store that looks better but quietly lost the visibility the business depended on.