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Latest eCommerce news, industry trends, AI SEO, PPC, design, development, and platform-migration deep dives from the 1Digital® team.
Magento Cloud has eight named indexers and a faceted nav that will tank crawl budget if you let it. Here is how to ship both without losing rankings.
Off-the-shelf AI tools couldn't answer the questions our strategists actually asked. So we built our own platform. This is the story of why — and what it means for the brands we work with.
As anyone would tell you, once you have your business up and running, it is important that you take the time to think about your brand identity and make sure it runs consistently throughout your business. From beginning to end, you want to make your brand's distinct identit
As AI reshapes every corner of eCommerce, 1Digital® Agency stands at the intersection of intelligent development, agentic commerce, and full-funnel digital marketing — making it the agency built for what comes next.
It’s long been known that eCommerce SEO services offer the highest ROI of all marketing channels, and that, on top of that, it’s superior to channels like PPC in other ways, too. Consider that even with the best minds in the business working on an eCommerce PPC management strateg
Platform migrations and replatforms break SEO when canonical signal isn't preserved — and the failure is rarely in one place. The 7-stage methodology we run for every migration, and what each stage protects.
Recently, one of our copywriters posted a guide on the differences between white hat SEO and black hat SEO. I thought I’d leverage that recency to key in on some specific black hat SEO techniques (some of which are still unfortunately encountered periodically) that will almost de
Search engine optimization is a fundamental strategy for how companies establish authority, enhance visibility, and drive revenue. The differences between white hat and black hat SEO define whether that growth remains stable or becomes vulnerable to penalties and ranking losses.
Something interesting is happening with search right now. People aren’t just clicking links anymore. They’re asking questions and expecting full answers right away. That shift is exactly where AI SEO starts to matter. It’s not just about ranking on Google anymore. It’s about beco
The digital landscape has undergone a tectonic shift. In 2026, TikTok has evolved from a simple entertainment hub into a sophisticated search engine and eCommerce powerhouse. To stay competitive, developing a modern TikTok strategy for brands requires a move away from R
It’s often communicated, openly, that search engine optimization services offer the highest return on investment of any marketing channel, period. Just what that return is varies and depends on how involved the campaign is, how competitive the market is, and some other factors. B
If you've been paying attention online, you already know why a guide to short-form videos for marketing matters right now. Short videos aren’t just popular. They’re dominating feeds, shaping buying behavior, and quietly replacing long-winded content that people don’t have p
One whole pillar of search engine optimization is dedicated to “off-page SEO,” and if you ask any SEO expert what that constitutes, the majority of the conversation is going to be dedicated to backlinks. Even in 2026, with AI gaining increasing traction and even absorbing some of
Instagram updates are no longer about flashy add-ons, they’re quietly reshaping how content gets seen, watched, and acted on. If you manage a brand account, especially in eCommerce, these changes affect everything from how people discover your posts to how ads are built behind th
Enterprising eCommerce entrepreneurs sometimes have questions about what the differences are between national and local SEO, or even how one can discern between the best local SEO services and those that hardly (if at all) differentiated from national SEO services. The best way t
Reputation management is one prong of digital marketing that is not so commonly talked about, especially when compared to SEO, PPC, social media marketing, and now, AI marketing. But it is an element of digital marketing that cannot be overlooked because brand image is so closely
Lead generation campaigns are difficult at best and harrowing at worst, especially since it can be hard to draw solid conclusions about the costs of acquisition depending on the number of respondents a campaign receives, or how long it takes them to convert. It’s not like simple
All the digital marketing “gurus” that sound off that “SEO is dead” every New Year are having a field day with the doom signal du jour: AI is going to replace Google. Say goodbye to your current marketing strategy, they clamor, because Google search will soon be replaced by ChatG
It’s not every day that a new app makes both filmmakers and marketers stop mid-scroll — but Sora did exactly that. OpenAI’s latest text-to-video tool has sparked both awe and anxiety across industries. Some call it the dawn of a new creative era. Others say it’s a ticking ethical
Even though AI has been a really hot topic for the last three years, one thing everyone’s been asking – that till recently has not been directly answered – is, “can you buy through AI engines?” Or rather, a better question should have been, “why can’t you buy through
Every year, the holiday rush arrives faster than most businesses are ready for—and every year, Meta ads end up stealing the spotlight. So, we’ve put together this Meta ads for holiday promotions guide to help you prepare early, fine-tune your targeting, and understand what actual
Customers are asking increasingly about how they can leverage organic digital marketing services to get featured in an AI overview or as an AI output through one of the more popular models, such as ChatGPT or Gemini. The concern is reasonable, despite the fact that Google is stil
As conversational AI tools like ChatGPT become a primary way people search for information, businesses are waking up to a new frontier in search engine optimization: ChatGPT SEO. Just as Google SEO transformed digital marketing in the early 2000s, optimizing for AI-driven search
I’m not going to write you another post on “X ranking signals you need to know about” and then rattle off title tags, metadata, content, domain age, backlinks, etc., etc., etc. You knew all that, and have probably been reading about it for years. It’s also well-known that Google
