Explore the Reasons to Implement Shopify Integration with Jet.com Through a Third Party Application
One of the biggest reasons eCommerce has become such a powerful player in consumerism is the ability of all merchants to reach a broader audience than at a brick and mortar store, and through Shopify integration with Jet.com, sellers of all sizes and locations are finding even more reach. For a wide variety of vendors, Jet.com is becoming a go-to platform for finding new customers across the United States.
However, unlike the partnered integration between Shopify and Amazon, there is still the need for third party players when connecting your Shopify store and Jet.com. This can be off putting. Yet, for those merchants who want to reach the massive Jet.com audience, using a third party Shopify integration provider is still the most efficient way to coordinate your customized shopping cart and Jet.com.
Why Jet.com and Shopify Integration Matters
Back in June 2016, Walmart announced its acquisition of the eCommerce company Jet.com for roughly $3.3 billion. The acquisition was finalized in mid 2016. The brick and mortar giant, Walmart, had made other small moves into the world of eCommerce, but many viewed this as their first big leap.
Even prior to the Walmart acquisition, Jet.com had been one of the few true competitors to Amazon. This made Jet.com particularly enticing for Walmart, because Amazon was an eCommerce company that was squashing Walmart’s revenue and growth for a number of years prior to the 2016 deal. Now, as Jet.com’s parent company, Walmart can alleviate the pressure of eCommerce on the traditional shopping experience and begin to capitalize on this popular form of shopping.
The Walmart acquisition of Jet.com garnered quotes such as, “Amazon should be concerned about what Walmart is doing,” from analysts and market experts.
So, if Jet.com wasn’t already one of the biggest names in eCommerce, as a Walmart subsidiary, it is now. The company’s goal is to be cheaper than Amazon.com, and take a piece of the market share by flaunting these lower prices to consumers. Basically, Jet.com is hoping to transfer aspects of its cost-cutting model for traditional stores to the online world, and is doing so for anything from patio furniture to wedding rings.
As Jet.com continues to grow in popularity, it is becoming an essential eCommerce company for a number of manufacturers and smaller sellers. Easily and efficiently setting up Shopify integration with Jet.com could make a massive difference for some businesses, and in 2017 companies are clamoring to sell on Jet.com, just as they do on Amazon.
How Integration Could Improve Your Sales
By setting up Shopify integration between your marketplace and a huge seller, such as Jet.com, you are able to increase exposure of your brand. People who never heard of your t-shirt company or flavored water, may come across your products through a simple search on Jet.com or while browsing through the site’s weekly deals. This opens the door for a whole new set of customers; many of whom it would be impossible to reach without this big eCommerce website.
In addition to making a single sale, putting your product on Jet.com could mean continued benefits. Hopefully, hearing your company’s name and seeing your product is only the beginning of the relationship. Perhaps the customer will return to purchase your product through Jet.com again, or possibly the customer will look for other ways to interact with your brand, such as visiting your website or looking at your social media. Now, this unreachable audience is engaged with your company identity, and sales data shows that the longer a consumer spends with your brand and marketing, the more likely that person is to make a purchase.
Shopify integration by a professional digital agency ensures that this process is seamless. The downside of putting a product on Jet.com or Amazon, is the inability to track sales, visits, and other information from Jet.com on your own website reports and data. You need to establish an API with Jet.com and simplify the process, or you are likely to spend countless hours updating inventory, changing product descriptions, and revising content manually. While the revenue from Jet.com might be worth the time commitment, it is inefficient and unnecessary when proper Shopify integration can solve the problem.
As well, integration prevents a number of end-user problems, such as running out of a certain color scheme for your product on Monday but having a customer order that color on Tuesday through Jet.com. You do not want to lose a sale because the procedure of buying your product on Jet.com is slow, unreliable, or unmanageable. Through properly integrating Shopify with Jet.com you should be able to sync your product information, including an automated update of your actual inventory that can take into account Jet.com sales and sales on your own website.
What Is Shopify Integration for Jet.com?
Shopify and Amazon formed a partnership back in January 2017 as a way to provide better information sharing and efficiency to clients utilizing the Shopify eCommerce platform but wanting to also sell via Amazon. After initial setup, the Shopify integration with Amazon removed a lot of inefficiencies and frustrations, including tracking inventory and shipping that existed in the Amazon selling process.
Currently, there is no direct Shopify integration for Jet.com. Instead, third party platforms and applications provide the connection point between your Shopify site and Jet.com. This is in contrast to the relationship between Shopify and Amazon.
At first, the use of a third party integration application seems like a barrier to selling on Jet.com. There are inherent assumptions that using yet another application will create complications and require yet another setup process and contract. In some respects, this is true and the Shopify integration process with Jet.com is not ideal because of this aspect. However, for many sellers the number of sales and exposure that comes from utilizing a site like Jet.com, with massive reach to consumers, some inefficiencies are financially worthwhile.
These third party integration companies, such as CED Commerce, GeekSeller, and ChannelApe, can sync the quantity or availability of an item based on purchases from Jet.com or your Shopify site, provide order updates and statuses from both sites, and even monitor pricing on Jet.com and suggest your product’s price accordingly, as based on your Shopify retail value.
Hopefully, in the future the Shopify integration with Jet.com becomes even easier to utilize and setup, as both eCommerce companies would see mutual benefit in an easy integration process. Shopify users would be more likely to sell on Jet.com, expanding what the eCommerce site is able to sell and Shopify can market the Jet.com integration to potential merchants who need the additional traffic on Jet.com.
Do you think there is a need for better integration between Shopify and Jet.com, or do third party applications provide adequate service and functionality to fit your needs? At 1 Digital Agency, we provide the smoothest integration between Jet.com and Shopify available. For an improved experience allow us to handle your integration needs Shopify and other major eCommerce platforms by calling us at 888.982.8269.
- May 17, 2017
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