Design is a creative process, and it can be a very objective exercise. Here at 1Digital®, we’ve found a balance between delivering beautiful and engaging design while maintaining the criteria for an optimized website. With some flexible creative ideas in mind and a healthy amount of trust in the design team, you can have a great website design that fulfills both the form and function that you’ve envisioned. The guidelines below will provide you with expectations to keep in mind as you work through the 1Digital® design process.
Rely On and Trust an Expert
One reason to redesign a website is because it didn’t perform as well as you’d hope. You want to hire someone who could move the needle the second time around. 1Digital® is one of the very few pioneers of “eCommerce only” website design agencies. We started in 2012 and have grown year-over-year at the rate of 150%. The average eCommerce experience of our team member is 5 years. We’ve design 300+ eCommerce websites and worked with 100+ eCommerce SEO clients. We’ve learned something from every website we’ve created and we’ve become seasoned designers and online SEO marketers; we’re a team of expert developers and wide-range industry specialists. When you work with 1Digital®, you don’t just gain the best designers during our design process, you also have the complete collective skills on your side: from discovery to online marketing, from design to launch, and from on-going support to beyond.
Answer Our Design Questionnaire
If you have lots of ideas already, this questionnaire will collect all your thoughts. If not, it will prompt you for objective responses that will assist us in the design process. The questionnaire encourages creative answers, but at the same time elicit measurable and concrete descriptions. As you think about our questions, imagine if your answer can be produced concretely on paper (or rather on-screen), or describe why you want a certain choice. For example, saying “I want a nice picture that says everything about my company” is not specific enough to be reproducible. Whereas something like “I’m thinking of an image that has a happy couple celebrating life in some way – maybe dancing in the moonlight” is more focused to your target audience and brand messaging. Another example would be, “use lots of happy colors on my website” is too open-ended, whereas “our product is all-natural: brighter yellows and greens help to bring out our products as well as our brand” not only speaks of who and what your company is all about, but also provides 1Digital® design team with concrete visual vocabulary.
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- Art Tran
- October 10, 2019