Packaging Design Questionnaire

Company Name * Describe your product(s) / service(s). Who is your target audience?

Demographics: Age bracket, gender, highest degree, income bracket, etc.

Is this a stand-alone product or is this part of a family of products? If a family, does the packaging need to share any elements of the other designs? Do want your packaging to reflect the look-and-feel of your e-commerce site? Are there existing packaging files or is this a fresh design? If existing, what does your packaging look like now?

If applicable, please provide a link to the product on your website.

Does your packaging look-and-feel vary among your products or all are visually similar? If applicable, how much change do you want your new packaging from current?

(nearly same | similar, few changes | many changes | drastically different)

Is there an existing packaging color palette? Please provide. Is there an existing logo for your product / service?

If yes, please provide a dropbox link with your logo in vector format (.ai .svg .eps).

Does your packaging use photographic images? Would you like to include images in new design? If used, would you like imagery to focus more on product or lifestyle? How do you plan to have your packaging printed?

At a physical printer (provide name of printer) or online (provide link to website)?

Do you have design specs from your printer?

e.g. file type, color restrictions, paper stock, etc

Are there any design or color limitations we should be aware of? Are there any legal guidelines we should be aware of? Anything that must be included by law? Refer to 2-4 packaging designs that you like, and 2-4 that you dislike (include links).