Utilizing Yotpo Can Drastically Improve Your Sales
There are plenty of aspects to a business that attract a higher volume of customers, but one that is hard to acquire is trust. A trustworthy business is, by nature, going to see far more customers and sales. Presenting your business in a trustworthy manner can be a tough plight and downright confusing for some. However, there are plenty of simple ways to display honesty to your customers, and one of the greatest ways to do so is with reviews. With reviews of your products and your business in front of your clientele, they know exactly what their peers think of your company and the quality of your inventory. How can you create a helpful and visible review system that reels in more sales? Yotpo.
What is Yotpo?
Yotpo presents themselves as a “User Generated Marketing Solution”, and they’re very accurate with that description. With the help of Yotpo, your business can utilize the collection of photos and reviews from your buyers and grow a closer and more trustworthy relationship with your customers. This, in turn, will lead to better sales and better business. With Yotpo, your review system is personalized, leading to a faster response rate and a versatile review process that includes reviews, Q&A, and photos. As Yotpo says: “Generate more reviews by removing friction.”
When you showcase the ratings and reviews of your products on your site, as well as through Yotpo’s partnerships with Facebook, Google, and Instagram, you draw in customers. People like to see that the business they’re purchasing from has a good relationship with other customers, and Yotpo allows you to put that information right in front of them. This also enables you to gauge your own services and improve your results through all marketing channels. With this kind of insight, you can constantly improve your performance and your customer’s experience.
What does this mean for your business? It means closing the gap between business and customer in a way that’s revolutionizing business models. Even PPC and organic search advertising can be improved through the use of Yotpo; including your product/business rating right on the ad can make the difference between a click which, in turn, can make the difference between a purchase.
Who Uses Yotpo?
Yotpo has quite the extensive list of partners and customers, and that list is constantly growing. The reason? It works. If you take a look at some of their case studies, you’ll recognize that this platform is utilized by small and big businesses alike. With the help of Yotpo, Esurance was able to increase their CVR by 11.6%. That’s right, Esurance, the massive auto insurance company utilizes Yotpo to further their business. If a company as large as them can benefit from this system, you know that it’s good.
It’s not just larger companies that enjoy the perks of the platform, either. Although there are plenty of big names like GoPro and Staples in the mix, less recognizable businesses like Giant Vapes and Leesa have become social media champions within their respective industries. With over 40,000 reviews, Giant Vapes has made a name for themselves as a trustworthy business that grows social proof every day. With the Yotpo boost, they’ve also enjoyed $65,000 from email upsells.
The fact of the matter is that any kind of business can gain sales from social proof. With Yotpo’s boost, businesses of all sizes and industries have seen a positive change in their customer retention and social dynamics. If you plan on making it in the fast paced world of eCommerce, you need to consider Yotpo as a viable option for development. Those who can create social proof will earn the loyalty of the customers in their industry, and Yotpo is a surefire way to do so.
Keep Up With Your Customers
In today’s society, people want to get their information online. Online sales and marketing have become a critical aspect to business in general, and although brick and mortar stores are likely to stay, businesses that employ smart online tactics will always be ahead of the curb. Yotpo is the kind of platform that can truly boost an online business and throw it to the online community. When people are actively participating and communicating with your business in the public eye, you will always benefit.
1Digital® Customers Get A 10% Discount
Remember earlier when we said that Yotpo has a ton of partners? Well, 1Digital® Agency is proud to be one of them. We’re skilled experts of the platform, and whether you use BigCommerce, Magento, or anything in between, we can help you tap into Yotpo’s fullest potential. Not only this, but all of our customers benefit from a 10% Yotpo discount. You’ll be saving money as you make more money through Yotpo; we’d call that a win win! With years of experience under our belt, we’re your number one resource for all of your eCommerce needs. If you’re wondering what Yotpo could do to improve your site and your online presence, contact 1Digital® Agency today, and let’s see what we can do for you.
- Dan Kogan
- March 6, 2018