The eCommerce industry is constantly evolving, and web designers must stay ahead of the curve in order to build the best websites for their target audience. In 2022 and 2023, web designers will be using the latest tools and software to create websites that look great and perform better than ever. This article will discuss the top tools and software for web designers to use for eCommerce websites, the platforms that creatives prefer, the latest trends in website design that can increase ROI.
Web Design Tools eCommerce Web Designers Leverage for Success
First, let’s take a look at the tools and software that eCommerce web designers are using to build the best commerce websites. The most popular content management system (CMS) is WordPress, which is used by millions of websites around the world. Other popular content management systems include Shopify, Magento, BigCommerce, and WooCommerce (which is a plugin for WordPress). These platforms provide web designers with an easy way to create and manage content, as well as add features like product search, customer reviews, and payment gateways. Additionally, web designers are using design tools such as Sketch and Figma to create beautiful, interactive web designs with conversion-rate optimized eCommerce website design elements like brilliant product images, bright colors, urgency plays, and calls-to-action. When put into practice, these elements help create a branded, unique shopping experience for online stores.
In addition to these, eCommerce web designers are also using design tools such as Adobe Photoshop and Illustrator to create compelling visuals for their websites. These tools allow designers to create custom graphics, logos, and layouts that can be used to make the website look more attractive and professional.
By eCommerce Platform: Which Are Most Popular and Why?
When it comes to platforms, web designers are increasingly turning to SaaS (Software as a Service) and PaaS (Platform as a Service) solutions like Shopify and BigCommerce. These platforms provide web designers with a comprehensive suite of features to create and manage eCommerce stores. They also offer scalability, which is important for businesses that expect to grow over time. Additionally, these platforms are often cheaper than traditional hosting solutions, making them an attractive option for businesses on a budget.
If we were to pick the top most popular eCommerce platforms in the industry in 2023, we would choose:
- Shopify – Shopify is one of the most popular eCommerce platforms and it’s easy to see why. It’s user-friendly, offers tons of features and integrations, and is very scalable. Plus, the Shopify team is always adding new features and improving the platform, so it’s constantly evolving.
- Magento – Magento has been around for a long time and it’s still one of the most popular eCommerce platforms. It’s great for larger businesses that need more advanced features and integrations.
- WooCommerce – WooCommerce is a great choice for small businesses that are just starting out. It’s easy to set up, and it’s powered by WordPress, so it’s simple to customize and extend.
- BigCommerce – BigCommerce is a great choice for medium-sized businesses that need a reliable and scalable platform. It’s feature-rich and offers plenty of customization options.
- OpenCart – OpenCart is a great choice for businesses that need an eCommerce platform that’s easy to use and manage. It’s open source, so it’s highly customizable, and it’s free to use.
What Design Trends Are eCommerce Web Designers Following in 2023?
When it comes to website design, web designers must stay up to date with the latest trends. Currently, the focus is on creating mobile-friendly websites that are easy to navigate and feature-optimized product pages and checkout pages. Additionally, web designers are using modern web design techniques such as parallax scrolling, micro-interactions, and animation to create engaging experiences. These techniques help to improve user experience, which is essential for increasing conversions and ROI.
The use of bold colors and typography will be more popular than ever in the coming year. Websites are moving away from the traditional black-and-white design and instead using brighter, more vibrant colors. Additionally, large, bold fonts will be used to draw attention to key elements of the website.
Content-focused designs are becoming popular, or should we say they remain popular. This means that the website design is simplified and all unnecessary elements are removed. This allows the content to be the main focus of the website.
Web animations are becoming increasingly popular. Animations can help make the website more interactive and engaging. They can also be used to draw attention to certain elements of the website.
Finally, the use of dark mode is on the rise. Dark mode is a design trend where the background of the website is dark and the text and other elements are in lighter colors. This can help create a more immersive experience for the user and can make the website more visually appealing.
Teams of eCommerce web designers also focus on creating websites that are optimized for search engines. This includes creating unique content, optimizing page titles and meta descriptions, and using structured data. Additionally, web designers should ensure that their websites are secure and adhere to the latest web standards. Doing so will help to improve the user experience, boost SEO, increase the chances of appearing in search engine results.
An eCommerce Web Design Agency and Your Business: The Perfect Match
With over 10 years of experience in eCommerce working with the top platforms in the industry, 1DigitalⓇ is uniquely positioned to bring your website up to speed in 2023. If you’ve been considering an eCommerce web design project, launching a new website, a redesign, or even migrating to a new website, don’t keep putting it off. Call our custom web design experts at 888-982-8269 and see what your options are, we’re here to help!
- Michael Esposito
- January 12, 2023