Top eCommerce Web Design Trends to Keep Your Eye on in 2023 - 1Digital® Agency
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Top eCommerce Web Design Trends to Keep Your Eye on in 2023

eCommerce web design

As eCommerce continues to grow and evolve, web design trends are also changing to keep up with the times. In 2023, the top eCommerce web design trends will focus on creating an immersive user experience, leveraging AI and machine learning, and utilizing data-driven design – among others. Here, we will explore some of these trends as well as some of the other biggest questions in eCommerce today. 

Immersive User Experience

Arguably the most important trend in eCommerce web design in 2023 will be creating an immersive experience for users. As more people shop online, they expect an e-Commerce website to be intuitive and easy to navigate. To do this, designers will focus on using product images, videos, and animations to make the user experience more interactive and more appealing to the target audience. For example, when shoppers land on a product page, they should be able to see multiple images and videos of the product from different angles. This will allow them to get a better sense of what the product looks like in real life. Additionally, designers will focus on using interactive elements, such as hover effects, to make the website more engaging and user-friendly. Bright colors, clear calls to action, and custom apps and tools also can make an eCommerce website more engaging and immersive. 

Leveraging AI and Machine Learning

AI and machine learning will be key trends in eCommerce web design in 2023. AI-powered chatbots and virtual assistants will be used to help customers find the products they’re looking for and provide personalized recommendations. Additionally, machine learning algorithms will be used to track user behavior and make suggestions based on their past purchases. This will allow companies to create a more personalized shopping experience and increase the likelihood of a customer making a purchase.

Data-Driven Design

Data-driven design is another trend that will be popular in 2023. By analyzing data, designers will be able to create more effective website layouts and features. For example, they can use data to determine which page elements are the most effective at driving conversions. Additionally, they will be able to use data to optimize the user experience by making changes to the website based on user feedback. This will help ensure that the website is designed in a way that is most beneficial to customers.

Mobile-First Design

Mobile-first design is one of the most important web design trends for eCommerce in 2023. With more and more people shopping online from their phones and tablets, it’s essential that your website is optimized for mobile devices. This means designing a website that looks great on all devices, from desktop to mobile. To do this, designers should focus on using responsive design techniques and utilizing tools like Bootstrap and Flexbox to ensure that the website looks great on any device. It’s also important to note that for a website to be fully search engine optimized, it must be mobile-friendly, too.

Voice-Activated Shopping

Voice-activated shopping is one of the most exciting trends in eCommerce right now. With the rise of voice assistants like Alexa and Google Home, shoppers are now able to shop and make purchases directly from their devices. To take advantage of this trend, designers should focus on creating voice-enabled experiences that make shopping easier and more intuitive. This could include using voice commands to add items to the cart, search for items, and even complete the checkout process.

eCommerce custom design
eCommerce design agencies will work very closely with their partners in order to create a custom design that captures the brand essence of their eCommerce websites.

Personalization

Personalization is another key trend in eCommerce for 2023. With more and more customers expecting personalized experiences, it’s essential that your website is able to provide tailored experiences for each customer. To do this, designers should focus on using personalization tools like AI-powered recommendations and dynamic product categorization. These tools can help create a more personalized shopping experience that will keep customers coming back.

What Sorts of Tools Will an eCommerce Design Agency Use?

When it comes to web design, the tools used by web designers can be the difference between a good website and a great one. In today’s digital world, having a website that stands out from the competition is essential for any business, and the best way to achieve this is to have a web designer who knows the ins and outs of the tools they’re using.

Every web designer needs a good text editor to write the code that will form the backbone of the website. Popular choices include Notepad++, Sublime Text, and Atom. An eCommerce design agency might also use Adobe Photoshop to create graphics and images for the website, as well as Adobe Illustrator to create vector graphics.

Once the website’s design is complete, web designers turn to the development side of things. They use HTML and CSS to create the structure and styling of the website, and JavaScript to add interactivity and dynamic content. They may also use frameworks like Bootstrap and Foundation to speed up the development process and make it easier to create responsive websites that look great on any device.

Finally, they lean on content management systems (CMS) like WordPress or Drupal to create websites that are easy to manage and update. These systems allow web designers and developers to quickly add new content and features to the website, as well as customize the design with plugins and themes.

How Does the eCommerce Platform Affect Web Design?

Platforms like Shopify and Magento are popular with eCommerce businesses because they offer a wide range of features and customization options. Both platforms have their own distinct advantages and disadvantages when it comes to web design. Shopify is great for small businesses, as it’s easy to set up and use, but it’s limited when it comes to customization options. Magento, on the other hand, is more complex, but it offers a lot more flexibility when it comes to designing and customizing your website.

Another popular eCommerce platform is WooCommerce, which is a free WordPress plugin that allows you to turn your WordPress site into an online store. WooCommerce is a great option for businesses that want to use WordPress as their content management system, as it’s easy to set up and use. However, it’s not as feature-rich as Shopify or Magento, and customization is limited.

There’s also BigCommerce, which is a powerful platform that offers a lot of features and customization options. It’s great for large businesses that need a lot of customization options.

No matter which platform you choose, it’s important to keep in mind that the design of your website should be tailored to the platform you’re using. For example, if you’re using Shopify or BigCommerce, you’ll be able to use their templates, theme editors, and design tools to create a website that looks great and functions properly. On the other hand, if you’re using an open-source platform such as Magento, you’ll have more freedom to customize your design, but you’ll need to be familiar with HTML and CSS to make the most of it.

One of the main advantages of using a platform like Shopify or BigCommerce is that they offer a wide range of themes and templates that you can use to quickly create a professional-looking website. These themes and templates are designed with eCommerce in mind, and they make it easy to create a website that looks great and functions properly.

eCommerce design agency
eCommerce design agencies are skilled in the use of highly specialized tools and code that make custom website designs possible.

Shopify vs. BigCommerce Website Design: What Are the Differences?

Both Shopify and BigCommerce are extremely popular subscription-based, Software-as-a-Service (SaaS) platforms that are specifically designed for eCommerce. But when it comes down to Shopify and BigCommerce website design, what are the key differences between the two?

BigCommerce

BigCommerce is a comprehensive eCommerce platform that offers users a wide range of tools and features to create and manage an online store. The platform offers a variety of design options, from simple, one-page stores to complex, multi-page stores.

For users who want an easy-to-use and customizable design, BigCommerce offers a number of templates and themes. These templates are designed to make creating a store easy and can be customized with images, colors, fonts, and more. Additionally, BigCommerce offers users the ability to customize the HTML and CSS of their store, giving them full control over the look and feel of their store.

BigCommerce also offers users the ability to create a custom store design from scratch. This feature allows users to create a unique look and feel for their store that is tailored to their needs.

Shopify

Shopify is another popular eCommerce platform that offers users a variety of features and tools to create and manage an online store. Like BigCommerce, Shopify offers users a range of templates and themes to choose from. These templates are designed to make creating a store easy and can be customized with images, colors, fonts, and more.

Shopify also offers users the ability to customize the HTML and CSS of their store, giving them full control over the look and feel of their store. However, unlike BigCommerce, Shopify does not offer users the ability to create a custom store design from scratch.

BigCommerce and Shopify Custom Designs: Does Custom or Prebuilt Templated eCommerce Web Design Offer the Greatest ROI and Customizability?

 

eCommerce web design
Using a design template can be expedient, but a custom design project, though more resource intensive, will offer a more customized look that can offer higher ROI down the line.

When it comes to creating a website, businesses often face a difficult decision: should they choose a prebuilt template or invest in a custom web design? After all, the cost of a BigCommerce or Shopify custom design project can be significantly more than a prebuilt template, so it’s important to understand the advantages and disadvantages of both options.

First, let’s look at prebuilt templates. Prebuilt templates are a great option for businesses that are on a tight budget and need a website up and running quickly. Prebuilt templates are typically much cheaper than custom web designs, and they can be easily customized with your business’s branding.

However, prebuilt templates can also have some disadvantages. For one, the design options are limited, so you may not be able to get the exact look and feel that you’re looking for. Additionally, prebuilt templates may not be optimized for SEO, and they may not offer the same level of functionality as a custom web design.

Now, let’s look at BigCommerce and Shopify custom designs. Custom web designs offer more flexibility and functionality than prebuilt templates, and they can be tailored to your specific business needs. Custom web designs are also typically optimized for SEO, so they can help you get more visibility in search engine results. Customizing themes can also give your online store a bespoke look and feel that cannot be imitated easily.

The downside of custom web designs is that they can be more expensive than prebuilt templates. Additionally, custom web designs may take longer to develop and launch, so if you’re in a hurry to get your website up and running, a prebuilt template may be a better option.

So, which option is the best for your business? Ultimately, it depends on your budget and timeline. If you’re on a tight budget and need a website up and running quickly, a prebuilt template may be the best option. However, if you have the budget and timeline to invest in a custom web design, it may offer better ROI and custom functionality in the long run. A web design agency with experience can also serve as a key strategic consultative resource to help you make that decision.

Working with an eCommerce Design Agency 

1Digital Agency is an eCommerce design agency with over 10 years of experience working with all the major platforms, including both Shopify and BigCommerce in addition to WordPress, Magento, Volusion, and others. We are also BigCommerce Elite Partners and have a vibrant client portfolio showcasing the proof of our works. 

Take a look through our many examples of eCommerce web design and digital marketing success and then get in touch with us at 888-982-8269 or at Info@1DigitalAgency.com if you have any other questions.