Magento is one of the most popular eCommerce platforms on the market for a multitude of reasons. As a merchant, it’s important to weigh the pros and cons of the different platforms before selecting one, so you find one that works best for your specific business needs.
In this article, we’ll review the top 10 technical reasons to use Magento over other popular eCommerce platforms, as well as how the platform has evolved over the past few years. We’ll also go over the type of Magento developer you’ll need to support your Magento development customizations.
To start things off, let’s discuss Magento’s history in eCommerce. The platform was first released in 2008 and quickly became the go-to choice for many businesses looking to launch their online stores.
Since then, the platform has grown to become one of the most popular eCommerce solutions out there, especially in terms of open source eCommerce options. Today, Magento is used by some of the world’s largest retailers, including Amazon, Walmart, and Best Buy.
The top 10 technical reasons to use Magento over other eCommerce platforms:
- Scalability – Magento is a highly scalable platform that can easily handle large volumes of traffic and products. This makes it a great choice for businesses that are expecting to grow quickly and scale.
- Security – Magento is a very secure platform, making it a great choice for businesses that need to protect their customers’ sensitive data.
- Open Source – Unlike many other eCommerce platforms, Magento is open source, meaning it can be customized and extended to meet the specific needs of each business.
- Flexibility – Magento is a very flexible platform that can be used to create a wide variety of stores. It can be used to create an online store, a marketplace, or even a subscription-based store.
- Customization – Magento is highly customizable, allowing businesses to create a unique look and feel for their stores.
- Search Engine Optimization (SEO) – Magento has built-in SEO features that make it easy for businesses to optimize their stores for search engines.
- Mobile Friendly – Magento is designed to be mobile-friendly, making it easy for customers to access and shop on their stores from any device.
- Payment Processing – Magento has built-in payment processing capabilities, allowing businesses to easily accept payments from customers.
- Analytics – Magento has built-in analytics capabilities, allowing businesses to easily track and analyze their stores’ performance.
- Customer Support – Magento 2.0 enterprise version offers excellent customer support, making it easier for eCommerce merchants to get help when they need it.
Magento Versions Over Time
In addition to these top 10 technical reasons, Magento has also evolved significantly over the past few years on other fronts. In 2015, the platform released its cloud offering, which allowed businesses to easily deploy their stores on the cloud. This made it easier for businesses to scale their stores as needed. In 2017, Magento released its PWA Studio, which made it possible for businesses to create progressive web apps for their stores. This allowed businesses to create apps that could be accessed from any device, without having to download an app from the app store.
In addition to its technical benefits, Magento is also an incredibly customizable platform. This makes it more flexible for businesses to create a unique look and feel for their stores. It also allows businesses to add new features and functionality to their stores, such as customer loyalty programs, customer reviews, and more.
It is an open-source platform that allows developers to customize and build an online store to fit the specific needs of their customers. It is a powerful and flexible platform that offers a wide range of features and functionality for businesses of all sizes.
The Magento framework is written in PHP and is based on the Zend Framework. It is a highly-scalable platform that can be used for a variety of eCommerce solutions, from small businesses to large enterprises. Magento is constantly evolving and releasing new versions of its framework. Each version of Magento brings new features and functionality to make it easier for developers to customize their stores.
The Magento framework is complex and requires a Magento developer with a strong understanding of coding and software development. A developer who is familiar with Magento will have a good understanding of the Magento architecture and database structure. They will also have an understanding of the various APIs and extensions available for Magento.
There are two main versions of Magento, Magento 1 and Magento 2. Each version has its own set of features and capabilities, and it is important to understand the differences between the two. Magento 1 is the older version of the platform and has been around for many years. It is still widely used and is a choice for those who are new to Magento or need a simpler version of the platform, but make sure to note that Magento does not support this version anymore and you will need a heavy reliance on a developer to handle all bugs, system issues, and anything else that may come up. Magento 2 is the newer version of the platform and offers more features and capabilities than Magento 1. It is a more complex platform and requires a developer with a higher level of coding knowledge. It is also the latest and greatest from Magento, with advanced features, the latest security, more upgrade options and in general more future proof. We would recommend that magento 2.0 would be your go-to version of choice. And if you are still using 1.X you should consider migrating over to 2.X.
Magento Development and Support
When hiring a Magento developer, it is important to make sure that they have the necessary skills and knowledge to develop a successful eCommerce store. A Magento developer should have a strong understanding of PHP and the Zend Framework. They should also have experience working with APIs, extensions, and other back-end systems. It is also important to make sure that the developer has a good understanding of the Magento architecture and database structure.
It is also important to find a developer who is familiar with the different versions of Magento. The different versions of Magento have different features and capabilities, and it is important to make sure that the developer is familiar with the version that you are using. This will ensure that the developer can properly customize the store to fit your needs.
Magento: What about its security?
With the growing popularity of the platform, it is important to understand the security details of Magento and its architecture.
First and foremost, Magento is built on a secure and reliable codebase. Magento is an open source platform, meaning the code is freely available to anyone who wants to use it. This means that the code can be inspected and improved upon by the Magento community, meaning it is constantly being updated and improved to ensure the security of the platform.
Additionally, Magento is built on a layered architecture, with the application layer sitting on top of the database layer. This means that the application layer is separated from the database layer, making it difficult for malicious actors to access the database layer. The application layer also features a number of security features, such as authentication and authorization, which ensure that only authorized users can access the system.
In addition to the application layer, Magento also features a number of security features at the database layer. These include encryption, data integrity checks, and secure connections. Encryption ensures that any sensitive data is kept secure and cannot be accessed by unauthorized individuals. Data integrity checks ensure that any data stored in the database is accurate and up to date, while secure connections ensure that any data sent to and from the database is encrypted.
Finally, Magento also includes a number of tools to help protect your store from malicious attacks. These include a web application firewall, which blocks malicious traffic, and a malware scanner, which scans for malicious code. Additionally, Magento also includes a security patching system, which ensures that any security vulnerabilities are quickly fixed.
Overall, Magento is a secure and reliable eCommerce platform. With its layered architecture, secure codebase, and security tools, it is the perfect choice for any business looking to establish an online presence. By understanding the security details of Magento and its architecture, you can ensure that your store is secure and protected from malicious actors.
Magento is one of the most popular eCommerce platforms on the market. It has many technical benefits, including scalability, security, flexibility, customization, and more. It is also highly customizable, allowing businesses to create a unique look and feel for their stores.
How our agency can help with your Magento project
Finally, let’s discuss how 1Digital Agency has been working with Magento merchants for 10 years and can assist in any upgrades or marketing needs.
1Digital Agency is a full-service digital agency that specializes in helping businesses get the most out of their Magento stores. We offer a wide range of services, including Magento website design, development, and maintenance, as well as SEO, PPC, and social media marketing. 1Digital Agency has worked with hundreds of Magento merchants over the past decade, and can help businesses upgrade their stores, optimize their performance, and maximize their profits.
- Matt Lovett
- January 6, 2023