Writing content for the web is all about connecting with users to generate results in both gaining more traffic and leading to more sales. However, writing is not for everyone and it may be difficult to communicate your thoughts and details about the products you have in a way that connects with your audience.
At 1Digital Agency, we have content marketing specialists who know what makes great content and how to both connect with an audience and resonate with search engines.
Today, we will review some tips for making your content effective in order to achieve more success.
Have an Opinion – Marketing is always evolving, but one thing that constantly resonates with an audience is having a strong opinion. You are an expert in your industry and on the products you sell. Articles that showcase your opinion are more likely to draw more attention — and therefore more likes, shares and comments on social media — because they are easily spread and discussed. Consider how you view these pieces when you read them yourself. When you read someone else’s opinion, you either agree or disagree and you may share it with your own commentary to keep the conversation going.
Conduct Original Data Research – As a business owner, you have a lot of data you can go through to find trends in the industry, trends within your business and other statistics about your customers. Use that information to generate an article. People who conduct these searches want information, whether that is to get an idea of where the industry is, what products are trending or why people are investing in something. Providing that information can be very successful since many people actively search for it and put it to use.
How To’s – The more you post, the more you show that you have expert knowledge of your business and industry. In doing so, how to articles can be great reads for your customers. If you have a product that requires some assembly or instructions to use it, provide step-by-step information. People love doing a search on how to complete a task or use a product or tips to using a product effectively and finding the results they were looking for instantly. With how-to posts, you can keep it simple or tackle more advanced tasks, but helping people find the answers will give you instant credibility.
Guest Authors – You don’t have to be the only author on your website or blog. You may be an expert in the industry, but let other experts provide their voice with a guest post on a topic that is near and dear to them. This can go back to the opinion pieces where a well-respected member of the industry provides an opinion on an issue in the industry or just an informative article from a leading expert. Using a guest author can provide extra insight that you may not have and tap into additional resources for even more detailed information.
Discuss Social Issues – A growing trend in content is tapping into social issues. Writing about personal topics and having a voice on social issues can sometimes be just as important as work-related articles. That small look into the personal side of certain issues like career or work can make a difference to people, especially in how they trust you with other issues that directly relate to the industry.
Writing content can get tedious, but there are many different ways to approach content writing and marketing that can be effective and generate new ideas.
With 1Digital Agency, you can get the guidance you need to conduct a great content marketing plan and assistance from expert writers who can provide the voice for you, your business, and your brand. Contact us today to find out more about how we can help you with content marketing.
- Kevin Durso
- February 14, 2019
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