Marketing For LED Lighting Has Never Been Easier With These Top Strategies
At 1 Digital Agency, we are acutely aware of the difficulties that entrepreneurs in the LED light industry face. LED lights have become an extremely competitive market, and with the increasing rise in the popularity of using LED lights in homes, offices, and on automobiles more LED light companies are being created every day. A vital strategy to staying ahead of the competition is having a comprehensive and effective digital marketing strategy.
This highly competitive market is exactly why 1 Digital Agency has created strategies for all levels of digital marketing, including SEO website optimization, a focused social media engagement strategy, and an effective email marketing campaign.
The Marketing Landscape For LED Lighting
Digital marketing for LED lighting should take advantage of the explosion in popularity due its many advantages; primarily the fact that it costs less to operate, lasts much longer, and is more energy efficient. Essentially, marketing for LED lighting should remind potential customers that they will be getting more bang for their buck. Not only can marketing for LED lighting target the average homeowner, but it can also make a push to advertise to companies who spend a lot of money on costly fluorescents.
Effective and powerful marketing for LED lighting will become more vital as the industry becomes increasingly competitive; LED lighting sales have grown enough that in North America they will soon eliminate incandescent bulbs entirely. Market predictions state that through 2020, the LED lighting market will grow 45% a year; in 2014 the market value was at $13.6 billion, and expected value in 2020 is $63.1 billion. With such a rapid increase in the total value of the market, digital marketing for LED lighting is now more vital for the success of any LED lighting business than ever before.
Drive Traffic With A Website Optimized For SEO
A well-crafted SEO strategy will drive more traffic than you could’ve imagined to your website. This is because if a website’s SEO is done well, it can push your website to the top of the search engine rankings, which means higher customer visibility. Lucky for you, most companies don’t correctly implement an SEO strategy to their eCommerce store, but with 1 Digital Agency, we can help you get to the top of a customer’s online search results.
Our work with eCommerce SEO is uniquely tailored to the needs of your personal business as well as the greater industry you are in. Our extensive SEO strategy includes keyword research, thorough analysis, content generation, and content marketing. We start with a thorough audit of your website in order to properly determine your SEO needs. We research and develop the best keywords to use on your website to give you the best results on any given search engine. Next, your website structure and usability is analyzed and any problems are fixed. Our team then creates finely crafted on-site content writing designed to boost your rankings and utilize your keywords. We don’t stop until your entire website, every page and product description, is geared towards boosting your search engine rankings. With so much competition and variety in the LED lighting industry, search engine results can begin to all look the same to the average consumer and online shopper. With our SEO optimization strategies, we can help your business stand out and reach the top.
Market Your Brand With A Focused Social Media Engagement Strategy
Just like the majority of businesses, LED light companies rely on repeat customers for a good portion of their revenue. At some point, the customer’s lights will need to be replaced, and you want them to return to your business to replace them! With our comprehensive and focused social media engagement strategy, we will help you create a social media brand that will engage your customers and build a relationship with them that will make them keep your business first in their mind. Without this kind of social media presence, you will only seem disengaged and unapproachable to your customers, which will only hurt you against your competition.
At 1 Digital Agency, we can be as involved in your social media presence as you need us to be. Whether you simply need us to set up your accounts and get you started, or manage your entire social media campaign, our team can get it done for you. We can provide you with a setup for your social media accounts including creating background and Facebook cover designs to creating a header and a logo for Twitter. And we can create custom content for weekly posts on Google+, Facebook, Twitter, LinkedIn, and Instagram that is all integrated with your website and your industry.
Boost Your ROI With An Effective Email Marketing Campaign
With so much competition out there in the LED light industry, it’s vital to continuously convert visitors and subscribers into customers. Email marketing is one of the most effective ways to increase your ROI and building your customer base. At 1 Digital Agency, we create a professional eCommerce newsletter that is on brand with your company and with a powerful call to action that is designed to push the reader towards becoming a customer.
At 1 Digital Agency, we can create a single newsletter template that you can customize for future emails with different images and offers, but we can also work for you as an email campaign and newsletter management team. This includes creating a unique weekly newsletter that advertises promotions and offers, news about the LED lighting industry, and information about new products and services. You will stay in charge of the offer and direction that you want your company to be going in, and our team will create responsive and stylish designs that will engage your customers, portray a comprehensive and fluid brand, and help increase your ROI.
If you are interested in our services for marketing for LED lighting or any other industry, let 1 Digital Agency be the solution to your digital marketing. Contact us today or call 888.982.8269 and watch your customer base and ROI increase right away!
- Natalie Nako
- May 29, 2017
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