The Ins and Outs of Digital Marketing - 1Digital®

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The Ins and Outs of Digital Marketing

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The Ins and Outs of Digital Marketing

So you’re interested in hiring a digital marketing agency for your business, but you’d like to know a bit more about the processes behind it. If you are new to the world of marketing or you’ve had an unpleasant experience with an agency in the past, you probably don’t want to blindly jump into a new campaign without knowing the ins and outs.

Digital marketing is a very broad spectrum and from search engine optimization to social media and pay-per-click advertising, a proper agency will be able to get you the traffic to your eCommerce website that you’ve been looking for. Each segment is equally important in its own right, and the skills of many eCommerce experts come into play behind the scenes to truly make the campaign successful.


At 1Digital®, we specialize in eCommerce digital marketing, and our team is filled with many knowledgeable and experienced people that know exactly how to help your business excel. We pride ourselves on learning as much as we can about your company, your products, your competitors, and your industry as a whole.

Once we have a good understanding of your company’s aesthetic and the tone that you wish to portray, our writing team is qualified and determined to write professional pieces of content for your company that can match your vision. We’ll make sure to find the perfect ratio between fun and serious content depending on the type of business you are. We can build you a personalized custom campaign for SEO, Social Media, or eCommerce PPC services.

SEO Services

When it comes to SEO, or search engine optimization, within the eCommerce field 1Digital® Agency absolutely excels. Once you start an SEO campaign with us and we get to know a little more about your business’s needs and wants, we are able to develop a proper keyword list. Within SEO, your keyword list is extremely important and a lot of time and effort goes into keyword research to assure that we find out exactly what your target market is searching for.

Any successful eCommerce SEO agency should want to work diligently with their clients to ensure the keywords that the company is working to rank for are exactly what the client is interested in. Keywords vary differently between every business, even between those within the same industry. Some businesses wish for their keywords to be more product-oriented if they have certain products that sell better than competitors or products that they aren’t selling as good, but they believe have the potential to sell better if given a bit more attention.

Some businesses wish to do more of a local campaign. If you have a physical shop that you wish to gain more traction to it only makes sense to want to rank for searches when someone searches for products near them. Lastly, there are also keywords that are based more on the quality or brands that you sell. For companies that have many different brands that they sell, they may have brands that have a higher number of sales than others and it would only make sense to want to rank for those keywords.

Once you have your keyword list, our team of expert SEO writers can get to what they do best. They’ll produce content for backlinks that matches your aesthetic. They will also create blogs for your website that will promote your products and emphasize the many benefits that your business portrays. We specialize in finding the aspects of your business that stand apart from the competition and shining a spotlight on those factors.

Throughout this entire process, your project manager will be working with you directly to assure everything is going according to plan. If you have any questions or concerns during any step of the process we will be able to quickly respond and fix any issue you may be dealing with. It is possible that at some point in your campaign that a keyword will become irrelevant, whether you are discontinuing that particular product or some other unforeseen circumstance, we’ll work with you to have that keyword replaces immediately.

A combination of all of these things will lead to a higher rank for the keywords on your keyword list on Google and other search engines. By working with a quality eCommerce digital marketing agency you can assure that you will get the most for your money. A higher ROI is the most important thing when working with any company and we work hard to assure that you receive that. Higher rankings lead to more clicks to your website and more clicks to your website lead to more sales.

Social Media Services

Social media is extremely important for any eCommerce business. It gives your company a sense of identity on the internet for anyone who wants to learn a bit more about your business and the personality that your company portrays. However social media can be much more than just that. It is a great digital marketing opportunity as well. It is a great way to market products or services that you are looking to sell.

The issue with social media is that it can be a bit time-consuming. Without proper time management and knowledge of the best possible posting times and algorithmic techniques then it can be hard to maximize customer engagement. Just upkeeping a steady stream of posts can be time-consuming, let alone adding in the research into your target audience and their social media habits.

That’s why for many companies it’s beneficial to hire a digital marketing agency that has the option of adding social media. A lot of companies think that they are capable of doing things in-house because they know the style and personality that they envision for their business, but there’s more to it than that. Without knowing the ins and outs of the digital marketing world it’s hard to get your social media platforms to reach their full potential.

PPC Services

Another excellent way to gain brand awareness for your business would be through pay-per-click advertising. This is a surefire way to get your eCommerce website in front of the right people. On major search engines like Google, you’ll notice that after searching for the keywords you’re looking for the first results are always paid advertisements for products. And a majority of the time those ads are exactly what you’re looking for.

This is all a result of eCommerce PPC. In a PPC campaign, you are only paying when a potential customer actually clicks on your ad. Being charged when a user clicks an online ad to your eCommerce site is a huge advantage to your business. For one, you don’t have to worry about your ad going unseen. You’ll know exactly how much interaction you’re getting.

Aside from the actual money saved from not paying for ads unless they’re beneficial to your company, there is another major benefit to PPC advertising. And that’s simply being at the top of the search results. If there’s one thing you should have learned from this Ins and Outs guide, it’s that visibility is key in digital marketing. If your eCommerce business or website isn’t able to found or seen when people are looking for the things you sell then you simply can’t succeed. It’s as simple as that.


If you’re still interested in more information on SEO, Social Media or eCommerce PPC services then feel free to reach out at _ or on our website. At 1Digital® Agency, we are an eCommerce agency that has the ability to succeed and to help your business grow by utilizing these three major areas of digital marketing. We look forward to helping you gain more traction to your eCommerce website and most importantly, more sales for your business.

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