If you’ve ever tried taking SEO into your own hands, then you understand how in-depth keyword research goes. You may have even, at some point, asked yourself, do the keywords you choose really matter?
In short, they absolutely matter. Keywords serve as the foundation of your SEO campaign. They are your road map to achieving more success as a business. The keywords you choose to target are either going to lead you down the path to success or failure.
SEO keywords can range from short-tail to long-tail keywords that are used throughout website copy with the goal of bringing in relevant organic traffic directly from search engines. We have all been in a situation where we’ve encountered a problem and need to find a solution. What do you do? You probably go to Google to search for the answer. If the answer involves buying a product, you’ll probably take a look at top search results and make a purchase based on what you find. And that’s where you want your business to be – on the first page, at the top of search engine results.
So the selection of keywords is a big part of an SEO campaign, but why? To reach the desired audience.
When people search for a specific term or keyword, they might be searching for it from the literal sense as well as the implicit clues that can be beneath the surface. For example, let’s say that someone is searching for “best baby cribs 2019”. In the literal sense, this keyword is designed to locate what has been reviewed as the best and to find lists of the best cribs and articles that were published in 2019. But beneath the surface, the implicit information that needs to be considered is that people searching this term are looking for reasons why a certain crib is listed as the best. They are likely first-time parents and are doing research with the intention of buying something later and that there may be other items that they are looking for while putting together a nursery.
Keywords also act as personas in the sense that you are looking for your target audience. The keyword you target on a specific page may be the primary target, but it should also set you up to connect with your audience on a bunch of related searches.
With the knowledge of the importance of keywords to SEO, your selection needs to be educated and informed. You can consider a lot of options and try to find the best target keywords based on your audience, or you can choose a digital agency that can help you find the best opportunities to improve your rankings.
Let’s face it, there are a lot of similar companies to yours that will be in competition for search rankings. That’s why 1Digital Agency uses a process that begins with extensive keyword research. Using keyword research tools and putting together a full SEO audit are a few of the things that can help you identify the best relevant keywords for your campaign.
When it comes to SEO keywords and campaigns, it’s important to remember that this is a marathon and not a sprint. An SEO campaign requires time and patience to see results. What 1Digital will do is identify the opportunities where you may be able to see some increases early in the campaign and improve your rankings. As you improve the overall domain authority by creating content that offers something to the reader and shows your relevance and expertise on topics to search engines, you can slowly start to consider more specific keywords that may have greater competition. So, you may start with more long-tail keywords that offer greater opportunity and allows you to form a content strategy that reaches potential customers and shows them how much you know about the industry before you get to head terms that are more direct.
If you have struggled with search engine optimization on your own and need help forming the proper SEO keywords for your campaign, look no further than 1Digital Agency as your guide to building a successful campaign. Since our inception in 2012, we have worked with hundreds of clients to build SEO campaigns that are detailed and use a proven strategy to help clients reach their goals, improve their organic traffic and build better domain authority.
Get the process started today by signing up for a free, comprehensive SEO audit that allows us to identify the areas where improvement is needed for your website and the opportunities to build up your search rankings with specific keywords. Give us a call at 215-809-1567 or send an email to firstname.lastname@example.org to get started today.
- Natalie Nako
- May 13, 2020