ECommerce SEO Services Can Help Boost Sales by Making Your Site Mobile Friendly
When you own an online business what is the most important thing you have to do? Some would say creating a website experience that attracts your target customers and utilizing professional eCommerce SEO services to rank in SERPs. But is that all it takes to run a successful business?
Buying and even browsing behaviors have changed drastically over the last decade or so. More and more people in all parts of the world now have mobile devices in their hands, whether they be smartphones or tablets. These devices have become their go-to means for browsing the net and shopping online. Unfortunately, business owners have been a little slow to react. Adding mobile-friendly functionality is still considered to be a perk or a side project by many.
In today’s digital age your site needs to cater to mobile users. It is not an option, but a “must”. Most websites are designed for computers and therefore may come across as awkward when viewed on mobiles. The fonts, the image size and quality, the structure, everything on such sites is geared towards larger screens, which doesn’t work on the smaller mobile screens. We offer expert eCommerce SEO services that can help you bridge the gap and make your site conducive to mobile users.
You Need Mobile Functionality to Reach New Customers
How many people do you think own mobile devices in the US? Without putting a number on it, we can easily say that the majority of people have a smartphone these days. As a business owner if you don’t tap into this market aren’t you missing out? On top of that, with new technological developments like 3G and 4G making the internet even more accessible than before, you can expect the number of mobile users to increase manifold.
Most people will tell you that SEO is vital if you want to reach more customers and faster. As long as you rank for your keywords, you can expect search engines to send traffic your way. But search algorithms have changed. Google rewards websites that are mobile-friendly. They do this because they value user experience. They appreciate the fact that you are addressing the needs of the market. They know that most users are coming from mobile sources, and want you to cater to them. So when you engage our eCommerce SEO services to create a mobile-friendly version of your website, not only are you opening yourself up to a new kind of customer, but you are also improving your chances of ranking.
As Adam Audette once said, “The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.”
Mobile Users’ Buying Behavior
The buying behavior of mobile users is quite different from those accessing your site through computers. Most of these users are browsing the internet on the go. They don’t have time to waste trying to work through disproportionate icons and images to find what they are searching for. They want results and quick results at that. They buy on impulse but need easily digestible information in the right format to make a decision. Your mobile site must be quick to load and easy to navigate. Give users the kind of experience they want, and you can expect conversions. Our eCommerce SEO services can tweak your website to create a user experience that provides tangible results.
It has also been noticed that during festive seasons, conversions from mobile devices tend to increase substantially. In fact, according to Adobe, Black Friday sales figures reached $3.34 billion in 2016 out of which $1.2 billion (36%) were from mobile devices. To put that into context, in 2015 the total Black Friday sales were $2.72 billion with around $1 billion (35%) from mobiles. There was a 21.6% growth in sales from mobile on Black Friday. This trend is not only confined to Black Friday. It is the same during Cyber Monday (the Monday following Black Friday), Christmas, Thanksgiving, New Years, and even Independence Day.
Convinced you need a mobile website? Not sure how to go about and do it yourself? We offer expert eCommerce SEO services that can take any website on any eCommerce platform and add mobile functionality to it.
Create Brand Awareness and Reduce Bounce Rates
We’ve already established that more and more people are browsing the net on mobile phones. When these people reach a website that doesn’t offer them a good user experience, they will leave. They will go to a competitor and find what they need. Most of them will even start associating your brand as being outdated and never return. You can try all the SEO tips in the world. You could even be ranking for your keywords. The problem is that while the ranking may make a customer click on your website, it can’t make them stay.
You may have a great looking website. But does it translate effectively on mobile devices? Who wants to remain in a site where they have to keep zooming in and out to see images or find obscure links? Even if the click-through-rate is high, the bounce rate is also bound to be high. And with an increasing bounce rate comes a fall in search engine rankings. You need to keep visitors on your website for as long as possible. It’s a slippery slope in terms of SEO if you don’t. Make use of our eCommerce SEO services and ensure that you never slip.
A website designed for computers cannot in all likelihood convert a mobile visitor into a buyer. If they can’t navigate your site, or if they have trouble clicking on links, or if they have trouble finding your calls to action, how can you expect them to complete a purchase?
Reach Mobile Users With Help of eCommerce SEO Services
At 1 Digital Agency, we pride our ability to understand all things eCommerce. We know how to connect to customers whether they are coming from mobile sources or desktop. We also realize that SEO is not only about SERPs but more importantly about conversions. You could be getting all the traffic you could ever want, but it won’t matter if it doesn’t convert.
Our aim is to design mobile-friendly sites that convert. We do this by making sure that your calls to action, your product pages, and all the other vital aspects of your website are easy to find and navigate. Give us a call at 888.982.8869 or contact us and let us give your business the leg-up it needs to reach more customers.
- April 12, 2017
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