Symptoms of an eCommerce Website in Need of a Redesign; and, What You Can Do About It

To compete effectively in eCommerce, it’s important to build a brand-integrated website on a modern eCommerce platform that is reliable, secure, and easy to use. But how can you tell if your eCommerce website design is making the grade?
A poorly designed website can lead to a loss of customers and revenue, so it’s important to know the signs that your eCommerce web design is ineffective. These are some of the top signs to look out for.
1. Slow Load Times
One of the most common signs that your eCommerce web design is ineffective is slow load times. Studies show that 47% of customers expect web pages to load in two seconds or less, and 40% of customers will abandon a website if it takes more than three seconds to load. Slow load times are a major problem for eCommerce websites because customers are less likely to make a purchase if the website takes too long to load.
2. Poor Navigation
Another sign that your eCommerce web design is ineffective is poor navigation. Navigation is one of the most important aspects of an eCommerce website, as it allows customers to find what they’re looking for quickly and easily. If the navigation on your website is clumsy or confusing, customers won’t be able to find what they’re looking for, and they’ll be more likely to abandon the website.
3. Lack of Mobile Optimization
In today’s world, customers are more likely to access websites from their mobile devices than from their desktop computers. If your eCommerce website isn’t optimized for mobile devices, customers won’t be able to access the website easily, and they’ll be more likely to abandon the website.
4. Poor Security
Another sign that your eCommerce web design is ineffective is poor security. Customers want to feel secure when they’re making purchases online because they’re parting with sensitive information like their names, addresses, and credit card numbers. One of the fastest ways to earn a bounce is by lacking an SSL; it’ll hurt your SEO scores, too.
5. Outdated Design
An outdated design is another sign that your eCommerce web design is ineffective. Customers want to see a website that looks modern and up-to-date, so it’s important to ensure that your website is visually appealing. If your website looks outdated, customers won’t be likely to make a purchase.
6. Poor Search Functionality
Search functionality is one aspect of navigation and is a key component of an eCommerce website, as it allows customers to quickly and easily find what they’re looking for. If your website’s search functionality is poor, unintuitive, or located somewhere on the page where customers don’t see it easily, customers won’t be able to find what they’re looking for and they’ll be more likely to abandon the website.
7. Lack of Social Media Integration
Social media is a great way for eCommerce websites to reach customers and increase sales, so it’s important to ensure that your website is properly integrated with social media. If your website doesn’t have social media integration, customers won’t be able to easily share products and promotions, and they’ll be less likely to make a purchase.
8. Unclear Calls to Action
Calls to action (CTA) are an important part of any eCommerce website, as they encourage customers to take action and make a purchase. If your website’s calls to action are unclear or confusing, customers won’t be likely to take action, and they’ll be more likely to abandon the website.
Another similar feature is called an urgency play, which encourages customers to act by appealing to their sense of time constraints or urgency – such as “While Supplies Last,” and similar callouts.
These are just some of the features of eCommerce web design that can tip you off that something needs changing. But what can you do about it, and are there any steps you can take to try to understand the problem more fully?
Now let’s talk about some of the ways you can go about uncovering any of these deficiencies in your eCommerce website’s design.
How Can eCommerce Website Design Audit Benefit You?
An eCommerce website design audit is an essential part of any online store’s success. There’s no one-size-fits-all approach to website design and no single template that works for all businesses. Every company has unique needs and goals, and an audit will help you identify areas for improvement and make sure your website is optimized for success.
An eCommerce website design audit is a comprehensive review of your website’s structure, design, and functionality. It’s a way to make sure your website is up-to-date and meets the needs of your customers. The audit can help you identify potential problems, such as slow loading times, confusing navigation, or outdated design elements. It can also reveal areas where you can improve the user experience and increase conversions.
When it comes to website design, it’s important to think about the user experience and how user-friendly the shopping experience is. How easy is it for a customer to find what they’re looking for, or is it easy to navigate? Are there clear calls to action? Is it easy to add items to the shopping cart? How easy is it to find product information? An eCommerce website design audit can help identify areas for improvement in these areas and more.
An audit should also assess the overall aesthetic of your website. The design should be attractive, modern, and consistent with your brand. It should appeal to your target audience. It should also be easy to read and navigate. It should make use of high-quality product images and logos. An audit can help you identify areas where the design can be improved to better meet the needs of your customers.
It’s also important to consider the technical aspects of your website. Is it optimized for search engines? Are there any broken links or errors? An audit may be able to help you identify and fix any issues that may be affecting your website’s performance (also an eCommerce SEO audit is more in line with this).
Finally, an audit should also assess how your website is integrated with other services, such as email marketing, payment processing, and shipping. An audit can reveal areas where you can improve the customer experience and increase conversions.
An eCommerce web design audit is a valuable tool for any online store. It can help you identify areas for improvement and make sure your website is optimized for success. By taking the time to review your website and make necessary changes, you can ensure that your website is up to date and provides the best possible experience for your customers.
These are just some of the features and capabilities to consider when choosing an eCommerce platform. At 1DigitalⓇ Agency, we understand the importance of choosing the right platform for your business. We specialize in developing eCommerce websites, and we work with you to determine the best platform for your needs. Contact us today to learn more about our services and how we can help you create a great eCommerce website.