Shopify vs. BigCommerce Development: Which eCommerce Platform is Better? - 1Digital® Agency
   Click here to talk to an eCommerce SEO Expert!
1Digital® eCommerce Blog

Shopify vs. BigCommerce Development: Which eCommerce Platform is Better?

Shopify vs BigCommerce

When it comes to building an eCommerce website, there are many different options available. In this blog post, we will be comparing two popular eCommerce platforms: Shopify and BigCommerce.

We will be looking at the top 5 similarities and the top 5 differences between the two platforms and discussing the SEO benefits of each. We will also discuss the ability to customize each platform with features.

Similarities

  1. Both Shopify and BigCommerce offer similar pricing plans, ranging from basic to premium, to suit a variety of budgets.
  2. Both platforms offer a comprehensive set of features, such as payment processing, shipping integrations, and inventory management.
  3. Both Shopify and BigCommerce offer an intuitive drag-and-drop website builder that makes it easy to create a professional-looking website with minimal effort.
  4. Both platforms offer a wide selection of free and premium themes to choose from, allowing users to customize the look and feel of their website.
  5. Both Shopify and BigCommerce have a robust customer support system, offering 24/7 access to help and support.

Differences

  1. Shopify offers more features and integrations than BigCommerce, making it the more feature-rich platform.
  2. BigCommerce offers more customization options than Shopify, allowing users to customize their website more easily.
  3. Shopify offers more marketing and promotional tools than BigCommerce, making it easier to grow your business.
  4. BigCommerce has better SEO capabilities than Shopify, making it easier to rank higher in search engine results.
  5. Shopify offers a larger selection of payment gateways than BigCommerce, making it easier to accept payments from a variety of sources.

SEO Benefits

When it comes to SEO, both Shopify and BigCommerce offer a range of features to help improve your website’s visibility in search engine results.

Shopify has built-in SEO features, such as customizable page titles, meta descriptions, and URL structure, that make it easier to optimize your website for search engines. BigCommerce also has built-in SEO features, such as customizable page titles and meta descriptions, but also offers advanced features such as custom robots.txt files and canonical URLs.

Why Online Stores Need to Prioritize SEO

SEO is the practice of optimizing a website in order to improve its ranking on search engines like Google. This is important for online stores because it helps to increase the visibility of the store, which can lead to more traffic and ultimately more sales.

One of the main reasons why SEO is important for online stores is that it helps to improve the user experience. When a user searches for a specific product or service on Google, they expect to find relevant and useful results. By optimizing their website for relevant keywords, online stores can ensure that they are more likely to appear in the search results for those keywords, which makes it easier for users to find them. This can help to increase the chances that users will visit the store and make a purchase.

Another reason why SEO is important for online stores is that it can help to improve the credibility of the store. When a website appears at the top of the search results, it can give the impression that the store is a trusted and reputable source for the products or services being offered. This can help to increase the chances that users will feel comfortable making a purchase from the store.

In addition to improving the user experience and credibility of the store, SEO can also help to increase the overall traffic to the website. When a website appears at the top of the search results, it is more likely to receive clicks from users, which can lead to an increase in traffic.

This can be especially important for online stores that rely on a large volume of traffic in order to generate sales. The best eCommerce platforms such as Shopify and BigCommerce provide a good foundation for SEO, but additional Shopify development or BigCommerce development may be necessary in order to get your website in a properly optimized state to see the best results.

eCommerce Platform Customization

Both Shopify and BigCommerce allow users to customize their websites with a variety of features. Shopify has a wide selection of apps and plugins that can be used to add additional functionality to your website. BigCommerce also offers a range of apps and plugins, as well as the ability to add custom code, making it easier to customize your website.

The Final Verdict: Which eCommerce Platform Wins Out?

Both Shopify and BigCommerce are great options for building an eCommerce website. While there are some similarities between the two platforms, there are also some key differences. Shopify offers more features and integrations, while BigCommerce offers more customization options.

Both platforms offer a range of SEO features to help improve your website’s visibility in search engine results. And both platforms offer a wide selection of apps and plugins, as well as the ability to add custom code, making it easier to customize your website.

Need a more in-depth look into these platforms or still aren’t sure which is right for your eCommerce store? That’s where we come in. Give us a call today at 888-982-8269 to get in touch with one of our Shopify and BigCommerce experts!