Previously we investigated nine common problems with eCommerce web stores, and this week we’re bringing you seven fresh ones. These are common problems that eCommerce entrepreneurs face with their online stores that can be avoided with a little bit of help and insight. Check them out below, and be sure they don’t happen to you. From slow load speeds to a cumbersome design that just pushes customers right out the door, here are seven more common problems with eCommerce and how you can avoid them.
1. The Website Of Your Online Business Takes Too Long Too Load
We’ve mentioned this, but it bears repeating: this one is just a killer. Even if you sell the best products online and have an interesting, engaging and attractive site design, slow load speeds will just level your chances at converting visitors into customers.
No one wants to stick around on a site that takes too long to load, and taking too long to load is a pretty exacting specification. Most customers will bounce if a page takes just longer than three seconds. Almost half of all users expect a page to load in under two.
There are many factors that could be adversely affecting the load time of your website. Get with a team of website developers to help you craft some solutions for your slow load times or to help you migrate to a more compatible eCommerce platform.
2. Your Web Design Doesn’t Look Like It Belongs In 2020
This is pretty detrimental to the success of online stores as well. If customers view your site as inauthentic or disreputable, they’ll be gone in a New York minute – if they ever get there at all.
It might be somewhat hard to define what it means for a website to look like it belongs in 2020, but as Justice Stewart said and your customers will too, “I know it when I see it.” You should take the same approach, as subjective as it is.
Is your site full of text, lacking relevant pictures and engaging materials, and plagued by an empty or bland backdrop? Any or all of these things (and many more!) can make your site feel way out of date, and a site that feels out of date is seen as untrustworthy by customers.
If it’s something you’re not confident addressing on your own, team up with us to let us give your site a makeover. Our developers and designers will help bring your site into the current day.
3. Customers Can’t Find The Products Or Services They Came For
This doesn’t mean you don’t offer those products or services – you probably do. The problem is, having a site layout that isn’t intuitive can make it hard for customers to find what they came for. Big surprise here – when customers can’t find what they came for, they’ll be gone in a flash.
Although this is a problem of site design, it’s different from the previous two problems. Even if it is responsive, fast and looks current, customers still need to be able to find what they were looking for with ease.
A web designer can help you take a step back from your site and figure out how to reorganize pages, links, and layout to make it easier for visitors to your site to get what they were looking for in the first place. Besides, customers can’t buy your goods and services if they can’t get to the right page.
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- Michael Esposito
- January 29, 2020