SEO for the Yoga Industry

SEO Marketing in the Yoga Industry

So, you own a yoga studio and things aren’t going the way that you’d like. Maybe you’re having trouble filling up your classes. Maybe you need to seek out more students in your local area. Maybe you’re finding it hard to attract students that will stick with your studio after their first class. When you’re worried about your customer base and customer loyalty, online marketing is the perfect place to start. It may seem, as a studio owner, to be an asinine practice. How could reaching out online gain local students? Nowadays, people turn to the internet to find literally any product, including yoga classes. In 2017, SEO marketing for yoga is a necessity that will put you ahead of the competition and have new students flocking to your doors.

What Is SEO Marketing?

SEO, or Search Engine Optimization, is a practice that focuses on creating an improvement in organic search results. Organic search results are the search results that show up underneath paid advertising. Whereas PPC (pay per click) advertising stops the moment you cease payment, SEO creates results that last a long time and outweigh the initial costs. What exactly is involved in SEO?

The entire point of SEO is to raise your search results with key phrases. Extra and engaging content is written for your site that engages consumers but also contains these key phrases and boosts your relevance in search results. An SEO campaign will start with more obscure key phrases, and once the campaign has the groundwork laid out with these phrases, they build upon them with more popular phrases until your site significantly increases on organic search results. Although this is a long process as opposed to PPC, which is immediate, SEO has lasting effects that you won’t get from PPC.

Why Should You Use SEO For Your Studio?

With yoga becoming more and more popular, it’s important to make your studio easily discoverable by possible students. The easiest way for someone to find your studio is through social media or a search engine. In today’s age, your studio is bound to be one of many options, but it won’t even be on the radar if your possible clients never hear about it. Think about what you do when you want to find a new product or service. Do you Google it? Most people these days do. If you want your studio to be successful, it makes sense to stay ahead of the curb and up your internet presence. What’s the best way to do this? SEO. You can’t exactly have an internet presence if every competitor is above you in Google’s organic search results.

So what should you do? Well, the first step is to make sure that you run a high-functioning and mobile-friendly site that customers can navigate with ease. There’s no sense in building your SEO when your site is out of date. What you want is something that is visually captivating as well as informative and simple. Customers should be able to go onto their phone, search a key phrase that brings you up on Google, and then sign up for one of your classes all in one go. Yoga isn’t any different than other services in that people want to be able to do it all online. Once you have your site down, it’s time to look into an intense SEO campaign that will bring you above the competitors on search results.

How 1Digital Agency Can Boost Your SEO

Here at 1Digital, we have a thorough history of SEO campaigning that we’ve done for a wide variety of industries. We know that, through our comprehensive plans, we can help any business gain traction in its organic search results. We take pride in creating specialized plans for each individual’s situation and carrying those plans through to fruition. Our clients come to us in need and leave with a larger customer base and a smile on their face.

What 1Digital Agency will focus on is to boost your client base and make sure that when someone types in “yoga class” in your area, your studio is the one that pops up first. In order to boost your sales, we start with long tail keywords and move onto popular search terms once that authority has been built. 1Digital doesn’t just help optimize your website, we improve your search results and create a quicker connection to new clients. Although SEO is a slow process, it’s the right process and it’s the number one most effective way to watch your business thrive. We won’t start working on a campaign until we understand what your business is like and where you’d like to take it. Contact us today and we can get started!