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Running a Successful PPC Campaign in 2023: The Differences Between Google Ads and Amazon PPC

eCommerce PPC Managment

Running a successful pay-per-click (PPC) campaign in 2023 takes more than just setting up an ad and waiting for it to generate leads and revenue. With the rise of eCommerce and digital marketing, eCommerce businesses and organizations must have a clear understanding of the ever-evolving and competitive PPC landscape in order to create effective campaigns that provide the best return on investment (ROI).

In this blog post, we will discuss the differences between Amazon PPC and Google Ads, the top 5 steps to running Ads that provide the best ROI, and how an eCommerce PPC management expert can help to improve your ROI. We will also touch upon how eCommerce plays an important role in running a successful PPC campaign and how 1DigitalⓇ Agency can help to manage different digital marketing efforts for your next PPC campaign.

What is the Difference Between Amazon PPC and Google Ads?

The most popular PPC platforms are Google Ads (formerly known as Google AdWords) and Amazon PPC. Both platforms are effective in their own right, but they have different strategies and goals.

Google Ads is a search engine marketing platform that allows businesses to advertise their products or services on the Google search engine. Ads are triggered when a user searches for a specific keyword or phrase related to the advertiser’s product or service.

Amazon PPC, on the other hand, is a platform that allows businesses to advertise products on the Amazon marketplace. Ads are triggered when a user searches for a product related to the advertiser’s product. With Amazon PPC, businesses are able to target shoppers who are already on the Amazon platform and are more likely to purchase their products or services.

eCommerce PPC Management

Top 5 Recommended Steps to Run Ads that Provide the Best ROI for Your Online Store

 

  1. Set clear goals: Before you launch your PPC campaign, it is important to set clear goals. What is the purpose of your campaign? How much are you willing to spend? What type of results are you expecting? Setting clear goals will help you to create a successful PPC campaign that meets your objectives and provides the best ROI.
  2. Choose the right keywords: Choosing the right keywords is essential for a successful PPC campaign. Keyword research comes into focus here; make sure to research relevant keywords that will trigger your ads and generate the most leads and conversions. Be sure also to exclude negative keywords.
  3. Create compelling ad copy: Once you have chosen the right keywords, you need to create compelling ad copy that will grab the attention of potential customers. Make sure to include a call-to-action and highlight the benefits of your product or service.
  4. Monitor and adjust bids: Once your PPC campaign is up and running, it is important to monitor and adjust bids to ensure that you are getting the most out of your budget.
  5. Analyze results: Finally, it is important to analyze the results of your PPC campaign to determine if it is providing the desired ROI. You can use analytics tools to track the success of your campaign and make adjustments as needed.

eCommerce PPC Management

How Can an eCommerce PPC Management Expert Assist in Better ROI?

An eCommerce PPC management expert can help to ensure that your PPC campaigns are providing the best ROI. They can help to set clear goals, choose the right keywords, create compelling ad copy, monitor and adjust bids, and analyze results. They can also help to identify areas for improvement and optimize your eCommerce PPC campaigns to ensure that you are getting the most out of your budget.

How eCommerce Plays a Role in Running a Successful PPC Campaign

For businesses that are heavily focused on eCommerce, running a successful PPC ad campaign is essential for generating leads and revenue. For example, businesses can use Amazon PPC to target shoppers who are already on the Amazon platform and are more likely to purchase their products or services. Additionally, businesses can use Google Ads to reach a wider audience and drive more traffic to their website.

1DigitalⓇ Agency and Your Next PPC Campaign

At 1DigitalⓇ Agency, we specialize in digital marketing and we understand the importance of running a successful PPC campaign. Our team of experienced eCommerce PPC management experts can help to create effective PPC strategies that provide the best ROI. We can help to set clear goals, choose the right keywords, create compelling ad copy, monitor and adjust bids, and analyze results. We can also help to identify areas for improvement and optimize your PPC campaigns to ensure that you are getting the most out of your budget.

Whether you are just getting started with PPC or you are looking to optimize your existing campaigns, 1DigitalⓇ Agency can help to make sure that your next PPC campaign is successful. Contact our PPC specialists today to learn more about how we can help to manage your digital marketing efforts.

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Amazon Digital Marketing eCommerce PPC eCommerce PPC Agency eCommerce PPC Management Google Ad PPC
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Michael Esposito

Mike Esposito is a professional SEO copywriter spurned by a love of language and creativity. When he's not at the keyboard, you may be able to catch a rare glimpse of him enjoying the outdoors or sipping fine literature.

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BigCommerce Pros

  • All-in-one SaaS solution that provides hosting and templates for building and customizing a storefront, along with analytical, inventory management, and marketing tools.
  • The platform is supported by a huge ecosystem of designers, developers, digital marketing professionals, and thousands of apps. The open API is also compatible with countless third-party tools.
  • With multiple subscription plans available, starting at $29.95, BigCommerce can be both affordable and highly scalable.
  • BigCommerce does not charge transaction fees.

BigCommerce Cons

  • BigCommerce does not natively support additional languages. To do so you will need to integrate a third-party app.
  • BigCommerce imposes yearly sales limits; if your website sells more than the threshold you’ll be automatically upgraded to a higher plan, incurring additional (and potentially unexpected) costs.
  • There are a limited number of free themes available (though many premium themes are available for purchase, and the large BigCommerce ecosystem supports developers who can design and code custom themes and templates).

Shopify Pros

  • The Shopify platform is a hosted, SaaS platform that is ideal for those that are not technically savvy. The website builder is easy to use, even for those with no coding or development experience. It is also compatible with a variety of free themes and integrates easily with countless apps and third-party tools.
  • Shopify offers excellent, 24/7 support and a wide range of robust marketing and inventory management tools.
  • Shopify supports a huge network of developers, designers, and digital marketers; the so-called Shopify ecosystem. There are also over 7,000 Shopify apps, along with countless others that are compatible.
  • Even though it is a templated SaaS platform, it is still relatively easy to make basic customizations to Shopify websites though its easy-to-use website builder. The available themes are also designed to be editing-friendly so you can make basic changes.

Shopify Cons

  • Shopify charges transaction fees, depending on your subscription plan.
  • While Shopify does have a built-in blog, the native blog is lacking in content marketing functionality, with inflexible layouts, an outdated blog editor, and no native option to create blog categories.
  • Migration from Shopify is not particularly easy to do. All you can do is export a CSV file and use that to support the migration, so it is best handled by eCommerce migration professionals.
  • Both apps and paid themes (though there are a lot of them) can be pricey.

Magento Pros

  • Because Magento is an open-source eCommerce platform, it is effectively limitless in the scope of customizations that can be made. You’re limited by your development skills. As a result of its open-source nature, it also offers excellent omnichannel capabilities.
  • Magento supports a large community of hundreds of thousands of developers around the world, so help is available.
  • Magento offers helpful regulatory and compliance features, such as a GDPR extension, which is useful for businesses working with European customers. Magento also supports select tax and accounting functionalities.
  • The granular level of control you have over the structure and functionality of your website makes it easy (though resource-intensive) to produce a hyper-optimized store, with respect to SEO, landing page optimization, and conversion-rate optimization.

Magento Cons

  • Magento demands an extremely high level of technical acumen and can be extremely resource intensive and expensive to manage.
  • The platform requires users to manage their own hosting, and requires them to keep up with platform version and security updates.
  • Magento is far more difficult to manage and customize than most SaaS platforms, and it is very difficult (nearly impossible) for someone with no coding/development experience to launch and manage a Magento store.

Volusion Pros

  • Volusion is fully-hosted and fairly affordable, and does not claim transaction fees.
  • Volusion offers abandoned cart recovery tools, SEO tools, a mobile app, is a secure platform, has a native review feature, and accepts a wide range of payment methods in multiple currencies.
  • Volusion has powerful inventory management and marketing tools, including product videos, suggested products, and “deal of the day” features.
  • Volusion offers 24/7 customer support for all plans.

Volusion Cons

  • Volusion offers a limited theme selection and only 11 are free.
  • Volusion only offers limited native functionality and has no built-in blog.
  • While building a store with Volusion is fairly easy and straightforward, some users will find it very hard to make customizations to the platform without extensive development experience. Other users even say the the editor is somewhat confusing to use.
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