PPC-management

eCommerce PPC eCommerce PPC Experts by 1Digital®

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1Digital® is a top PPC Agency that focuses on eCommerce

eCommerce PPC Management That Gets Results

Pay Per Click (PPC) advertising, which includes eCommerce PPC advertising, requires an in-depth knowledge of best practices, version testing, keyword research, and competitor analysis along with reporting to make continuous improvements. To those unfamiliar with the nuances of Google AdWords and consumer behavior, a poorly planned PPC ad campaign will result in throwing good money after poorly chosen keywords and subpar ad copy. Following our 9-step eCommerce PPC process that we’ve been crafting for years, we generate higher conversions and lower your cost-per-acquisition (CPA). 1Digital®’s team of technical specialists and creative content producers combine years of experience on how to leverage your eCommerce PPC campaign to maximize ROI and promote your online business. The result is for your business to rank above your competitors while spending less by optimizing your quality score.

Get Started with a Free PPC Assessment & Consultation

A PPC campaign can be an efficient method to generate traffic and sales for eCommerce businesses, both in terms of money and time. A well-devised campaign will result in higher traffic and sales figures, but there’s a catch. It isn’t easy. If it were easy, everyone would be able to offer eCommerce PPC management services that brought big gains. There’s only 1Digital®, and therefore there’s only one proven 1Digital® process.

Start with a free PPC audit from 1Digital® and put the best minds in the country to work on your PPC strategy. The great thing about pay-per-click management is that you can really learn a lot from the figures of a current campaign. Our experts take a deep dive into your current strategies, analyze your keywords, assess your competitor’s tactics and ads, and assess your current metrics in order to give you both a quantitative and qualitative assessment of the performance of your current campaign. With our free PPC audit, you can see how your Google Ads are performing – and how they can be made better.


Expert PPC Services. Expert-Level PPC Performance.

Customers around the country take advantage of our diverse, collective PPC skillsets. A paid search campaign with 1Digital® means two big things: dominating the competition and maximizing ROI.


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eCommerce PPC by 1Digital®


PPC advertising might sound easy in theory, but in reality, it is one of the most complex facets of a complete digital marketing strategy. To be effective, it must rest on a foundation of well-researched keywords, ad copy that is both original and targeted, and appear on the right search engine result pages, at the right time, to the right prospective customers. It also requires agile, innovative thinking to respond quickly and effectively to shifts in your corner of the eCommerce market. Quick-thinking, genius-innovative genius, with a rapier-sharp analytical mindset? That’s just the long way to spell out 1Digital® Agency.

Keyword Research, Ad Creation, and Landing Page Development

A cost-effective, sales-driving PPC campaign takes effort and insight to plan. You need to know what keywords your customers are searching for and how they relate to your products. You also need to know what keywords your customers are not searching for. You need to know what phrases and content are appealing to them and aligned properly with your voice and brand. Even with a rockstar keyword list and sets of ad copy, without an optimized landing page, it might be all for naught. Does it sound thorough? It is – that’s why an expert like 1Digital® doing the heavy lifting makes you money in the long term.

Performance Monitoring

Half of the puzzle is in setting up the account and launching the campaign, but that’s just the beginning of a successful PPC initiative. We test many versions of ads to identify the most effective sets, keep a finger on the pulse of the performance of each keyword, track what devices consumers are using and even where they’re shopping. This continuous monitoring enables us to make quick decisions and responsive improvements – ensuring you’re using the most effective ads for the highest traffic and sales and the lowest CPA possible.


We Specialize in the Top eCommerce Platforms


Why 1Digital® Stands above the Competition

Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.

Make Your First and Every Impression Count


Activities Critical to eCommerce PPC Management

The entire process is crucial to success, but it is the continuous monitoring and improvement of paid search ads that really enables a campaign to respond to, and capitalize on, the most effective techniques.

Our Process Entails but Not Limited to…

Creation of highly relevant ads: It starts with the right keywords, the right ads, and the ideal ad placement. Without these at the start, a campaign will have little room to soar.

Device performance monitoring: Want to know if most of your shoppers are on mobile devices or desktops? So do we, and we track this data. That’s how we know where to place your ads.

Geographic targeting and monitoring: Your shoppers may be online, but where they are physically located is critical information. It affects both search intent and consumer interest. We keep a close watch on geographic data to maximize the efficacy of your ad campaign.

Monitoring and analyzing changes in consumer behavior: What do users do when they see your ad? What do they do after they click your ad? Does one ad appeal to the same user, while another does not? These are all things we track and leverage to the advantage of your campaign.

Custom Reporting

Channels Source Reporting

Insight on which channels are performing the best and driving the most traffic and leads.

Heat Mapping ROI Reporting

Quickly and easily track revenue performance that helps build better customer experience and ROAS.

Device & Real Time Insights

Access computer, tablet and mobile device for real-time insights anytime, anyplace.

Comparison Reporting

Reporting that focuses on MoM/YoY revenue comparisons and trends. Historical performance data & growth from a birds-eye view.


We Define Success in PPC Marketing

Pay Per Click marketing, in some ways, is like a game: easy in concept, but difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords, but it takes years of experience and consistent process improvements to look at product feed or a suite of analytics data and know immediately where changes can and should be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.

Keywords

Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.

Detailed Keyword Research

We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.

Conversion Tracking

Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.

Search Engine – Google / Facebook / Amazon & Bing

Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

Banner/Image Ads

The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.

Adtext A/B Testing

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.

One Dedicated Project Manager

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.

Remarketing/Retargeting

Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.

Weekly Reporting

We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

Search Network

PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.

Analytics Reporting

In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.

Monthly Reporting

Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.


eCommerce SEO

Competing against other eCommerce stores is no easy task. 1Digital® has a unique approach that has been propelling customer rankings ever since we started in 2012. We’re keen on organic, grass roots eCommerce SEO that does not trigger any Google penalties. We’ve been approaching ethical SEO since we started, and our clients have been benefiting along the way.

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Amazon PPC Marketing

If you’re selling on Amazon and want to increase your conversions & sales, Amazon has a great way to pump up your volume. We know how to leverage Amazons PPC platform to help increase your sales while working on reducing your CPC. Many of our clients are already benefiting from the increased sales that our team can bring by properly managing your Amazon PPC spend & marketing activities.

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