eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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eCommerce PPC Management That Gets Results
Pay Per Click (PPC) advertising, which includes eCommerce PPC advertising, requires an in-depth knowledge of best practices, version testing, keyword research, and competitor analysis along with reporting to make continuous improvements. To those unfamiliar with the nuances of Google AdWords and consumer behavior, a poorly planned PPC ad campaign will result in throwing good money after poorly chosen keywords and subpar ad copy. Following our 9-step eCommerce PPC process and PPC management services that we’ve been crafting for years, we generate higher conversions and lower your cost-per-acquisition (CPA). 1Digital®’s team of technical specialists and creative content producers combine years of experience on how to leverage your eCommerce PPC campaign to maximize ROI and promote your online business. The result is for your business to rank above your competitors while spending less by optimizing your quality score.
Get Started with a Free PPC Assessment & Consultation
A PPC campaign can be an efficient method to generate traffic and sales for eCommerce businesses, both in terms of money and time. A well-devised campaign will result in higher traffic and sales figures, but there’s a catch. It isn’t easy. If it were easy, everyone would be able to offer eCommerce PPC management services that brought big gains. There’s only 1Digital®, and therefore there’s only one proven 1Digital® process.
Start with a free PPC audit from 1Digital® and put the best minds in the country to work on your PPC strategy. The great thing about pay-per-click management is that you can really learn a lot from the figures of a current campaign. Our experts take a deep dive into your current strategies, analyze your keywords, assess your competitor’s tactics and ads, and assess your current metrics in order to give you both a quantitative and qualitative assessment of the performance of your current campaign. With our free PPC audit, you can see how your Google Ads are performing – and how they can be made better.
Expert PPC Services.
Expert-Level PPC Performance.
Customers around the country take advantage of our diverse, collective PPC skillsets. A paid search campaign with 1Digital® means two big things: dominating the competition and maximizing ROI.
Social Media PPC
eCommerce PPC by 1Digital®
PPC advertising might sound easy in theory, but in reality, it is one of the most complex facets of a complete digital marketing strategy. To be effective, it must rest on a foundation of well-researched keywords, ad copy that is both original and targeted, and appear on the right search engine result pages, at the right time, to the right prospective customers. It also requires agile, innovative thinking to respond quickly and effectively to shifts in your corner of the eCommerce market. Quick-thinking, genius-innovative genius, with a rapier-sharp analytical mindset? That’s just the long way to spell out 1Digital® Agency.
Keyword Research, Ad Creation, and Landing Page Development
A cost-effective, sales-driving PPC campaign takes effort and insight to plan. You need to know what keywords your customers are searching for and how they relate to your products. You also need to know what keywords your customers are not searching for. You need to know what phrases and content are appealing to them and aligned properly with your voice and brand. Even with a rockstar keyword list and sets of ad copy, without an optimized landing page, it might be all for naught. Does it sound thorough? It is – that’s why an expert like 1Digital® doing the heavy lifting makes you money in the long term.
Half of the puzzle is in setting up the account and launching the campaign, but that’s just the beginning of a successful PPC initiative. We test many versions of ads to identify the most effective sets, keep a finger on the pulse of the performance of each keyword, track what devices consumers are using and even where they’re shopping. This continuous monitoring enables us to make quick decisions and responsive improvements – ensuring you’re using the most effective ads for the highest traffic and sales and the lowest CPA possible.
1Digital® is a group of creatives, strategists, designers, and developers that have far-reaching expertise in all things eCommerce, with talented employees working around the globe. We are an agile digital agency that is a one-stop shop for every piece of the eCommerce puzzle, from the conception of an idea to the delivery of the final product. We nurture our creations until they reach their envisioned success, delivering trendsetting new designs, newly developed functionality, and much more.
Our Technology PartnersLearn more about our partners
Why 1Digital® Stands Above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your eCommerce PPC campaign.
Make Your First and Every Impression Count
Activities Critical to eCommerce PPC Management
The entire process is crucial to success, but it is the continuous monitoring and improvement of paid search ads that really enables a campaign to respond to, and capitalize on, the most effective techniques.
Our Process Entails but Not Limited to…
Creation of highly relevant ads: It starts with the right keywords, the right ads, and the ideal ad placement. Without these at the start, a campaign will have little room to soar.
Device performance monitoring: Want to know if most of your shoppers are on mobile devices or desktops? So do we, and we track this data. That’s how we know where to place your ads.
Geographic targeting and monitoring: Your shoppers may be online, but where they are physically located is critical information. It affects both search intent and consumer interest. We keep a close watch on geographic data to maximize the efficacy of your ad campaign.
Monitoring and analyzing changes in consumer behavior: What do users do when they see your ad? What do they do after they click your ad? Does one ad appeal to the same user, while another does not? These are all things we track and leverage to the advantage of your campaign.
Channels Source Reporting
Insight on which channels are performing the best and driving the most traffic and leads.
Heat Mapping ROI Reporting
Quickly and easily track revenue performance that helps build better customer experience and ROAS.
Device & Real Time Insights
Access computer, tablet and mobile device for real-time insights anytime, anyplace.
Reporting that focuses on MoM/YoY revenue comparisons and trends. Historical performance data & growth from a birds-eye view.
Campaign strategy & execution
Customized, not cookie-cutter.
Campaign restructuring & build out
Reduce spend, increase ROAS.
Keyword research & development
Hyper-targeted keywords & audiences.
Remarketing, display, Youtube & shopping
New revenue & prospecting.
Ad copy creation
Defined & unique messaging for your brand.
Increase conversion rates & on-site performance.
Conversion & ROI tracking / setup
Tailored to your business model & marketing goals.
Account management & reporting
Track, monitor, analyze & report.
We Define Success in PPC Marketing
Pay Per Click marketing, in some ways, is like a game: easy in concept, but difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords, but it takes years of experience and consistent process improvements to look at product feed or a suite of analytics data and know immediately where changes can and should be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.
Reach the Right Audience with Your PPC Campaign
Our team of expert strategists understands better than anyone how many factors there are to consider while developing and implementing a PPC strategy. That’s why we’re uniquely poised to give your current PPC a thorough investigation to let you know how it’s performing. Don’t just take the results you get – set goals and achieve them. The first step is a free PPC audit from 1Digital® – because no one knows better than we do.
Competing against other eCommerce stores is no easy task. 1Digital® has a unique approach that has been propelling customer rankings ever since we started in 2012. We’re keen on organic, grass roots eCommerce SEO that does not trigger any Google penalties. We’ve been approaching ethical SEO since we started, and our clients have been benefiting along the way.Learn More
Amazon PPC Marketing
If you’re selling on Amazon and want to increase your conversions & sales, Amazon has a great way to pump up your volume. We know how to leverage Amazons PPC platform to help increase your sales while working on reducing your CPC. Many of our clients are already benefiting from the increased sales that our team can bring by properly managing your Amazon PPC spend & marketing activities.Learn More
eCommerce PPC FAQ
How Can an eCommerce PPC Campaign Help My Store?
There are many ways a perfectly executed PPC campaign can help your business generate the leads it needs to take off. You want your products and services to be put front and center of your audience’s visual range. PPC is the fastest way to achieve this by driving traffic and leads to your landing pages and increasing your chances of converting. Additionally, PPC is still among the most cost-effective and quickest ways to maximize your marketing budget´s impact.
Why Is PPC Important For eCommerce Websites?
There are many reasons your eCommerce site can benefit from an expertly crafted PPC campaign. PPC is a very good way to kick off a marketing campaign and position your brand, virtually producing instant results. Moreover, PPC is the perfect way to start building a following while running a parallel and synergic SEO campaign. This drastically reduces the time it takes to position your brand organically. Pay-per-click is also the preferred method for those who need to target extremely specific audiences, making sure they receive clicks from already interested buyers.
Why Choose 1DigitalⓇ For Your eCommerce PPC Campaign?
While PPC campaigns have incredible advantages, they must always be designed and executed by digital marketing experts with a proven track record of success. After an in-depth eCommerce PPC audit, our digital marketers design the correct buyer persona based on data and our extensive knowledge, allowing them to create cost-effective PPC campaigns that yield the highest possible ROI and conversion rates. Additionally, we help you improve your landing pages and sales funnels making every click count.
What Are Proven PPC Strategies For My eCommerce Site?
There is a wealth of PPC strategies that will definitely boost your CTRs and conversion metrics. However, they must all work in synchrony if you want to make sure every dollar you spend provides a solid return on your investment. Among the most popular strategies is to create different ads for different buyer persona profiles and perform A/B tests. Once we determine which ad provides the best results, our marketers will perfect it and launch a campaign focused on that ad or group of ads. However, no campaign will produce satisfactory results if your website, product descriptions, and checkout system are not set for maximum performance, offering a seamless customer experience for visitors. Partner with our marketing specialists at 1Digital® Agency and start designing a fully customized PPC campaign today.