The world of eCommerce Pay Per Click (PPC) advertising can be a pretty confusing place. If you don’t know all the nuances of Google AdWords, you could end up spending a lot throwing good money after bad keywords. 1Digital knows how to leverage your eCommerce PPC campaign to maximize ROI and promote your online brand, products, and categories. We do this while keeping you ranked above your competitors and spending less by optimizing your quality score. It’s all part of our genius PPC eCommerce campaign strategy that we’ve been crafting for years based on experience and results.
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.
Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.
Many of our PPC clients also take advantage of our eCommerce SEO skills. We’re known in the industry for ranking our clients in the top 10 for some of the most difficult terms known to man.
If you work in eCommerce, you know that an eCommerce web store is not your typical website. The same goes for eCommerce SEO. eCommerce sites can have dozens, or hundreds or thousands of product and category specific content fields, which can raise or tank your search rankings, depending on how they’re handled. If you want to make the specifics of the industry work for you contact the people who’ve made it work for other eCommerce merchants for more than half a decade.learn more
If you’re selling on Amazon and want to increase your conversions & sales, Amazon has a great way to pump up your volume. We know how to leverage Amazons PPC platform to help increase your sales while working on reducing your CPC. Many of our clients are already benefiting from the increased sales that our team can bring by properly managing your Amazon PPC spend & marketing activities.learn more